The best marketing doesn't feel like marketing.

The main thing you learn from LinkedIn Marketing Labs Certifications is the science of marketing to professionals. Because LinkedIn is the largest network for business professionals worldwide, B2B marketers need to know how to market effectively on the platform.

Linkedin is one of the most popular social media sites because more than 762 million people worldwide use it. They are the go-to advertising platforms for both business-to-business and business-to-consumer marketers because they can use first-party data and target ads to the right people. Because LinkedIn is so different from other social media sites, you need to know what makes advertising there effective. To increase brand recognition and return on investment.

With the LinkedIn campaign manager, you can find out how well your LinkedIn campaigns are doing. It helps keep track of and improve how well a campaign is doing. The user can change the campaign manager, and the metrics can be changed to fit their needs. LinkedIn also has several tools that help optimize campaigns and make them more effective.

LinkedIn says that 180 million of users are high-level influencers (LinkedIn, 2021). That's almost a quarter of all the people who use it. Most LinkedIn users have the power to affect business decisions, which makes it the best place to market and build brand awareness.