The Best Marketing Doesn't Feel Like Marketing

Two Thoughts on Marketing

#1. “The best marketing doesn't feel like marketing.”

The above quote is from Tom Fishburne, Founder & CEO, Marketoonist. I shared one of his cartoons last week when I talked about Clarity and Simplicity.?

Our capacity to consume information is limited.

There is so much coming at us from so many directions. Our attention span is finite and diminishes with stress and uncertainty.?

To cut through the noise and actually?EARN?the attention of the people that need our solutions, we must differentiate.?

So,?What is good marketing?

?? Conversation

?? Relationship

?? Problem-Solving

?? Brainstorming

?? Deep Listening

?? ?Asking the right questions

?? Patience

?? Coaching

Are you incorporating these elements into your Sales and Marketing?

#2. “What separates good content from great content is a willingness to take risks and push the envelope.”

~ Brian Halligan, CEO & Co-founder, HubSpot

I have found this to be absolutely true.?The more afraid I am to hit "post" on something,?the more successful the post will be.

I find so many of my clients to be timid and so reluctant to share anything worth sharing on LinkedIn.

I get it.

No one wants to be subjected to haters.?We don't want to be "wrong."

So we post safe, timid, meaningless things.

Which IS more damaging than posting something the haters can?get excited about.

When do the good inspirations come?

When you are burning the midnight oil,?when you're frustrated and raw and broken.

We all experience that.?We want to be reminded of that part of our shared experience.

Not just the celebrations, and the I'm wearing my best dress days.?Share the moments you question why you started your business in the first place, moved to a new city, took THAT client, and then fired them.

Be a well-rounded human being with struggles and wins.

Think of these two things when you are sharing content.?

Is it conversational and personal??

Am I willing to take a risk and say something real??

Until next time...

Angela?

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Angela calls herself The “Accidental Entrepreneur,” having moved to the San Francisco Bay Area with her shiny new MBA and dreams of being a CMO. Instead, she started her own business. Angela is the?#LinkedInBadass?sharing her expertise in Business Development, Professional Branding, Visibility & Optimization on LinkedIn. This year, she was named a Top Influencer on LinkedIn and speaks frequently IRL and Virtually. Without a website, she built her entire vibrant business using free LinkedIn! She is a former High School Rodeo Champion and lives in Marin where the hiking and the weather are fabulous. Being from Wisconsin, she is a diehard Packer Fan and shareholder. There is always next year! ??