Best Marketing Channels For GameFi In 2023

If you own the GameFi project, you want as many people as possible to know about your brainchild. To do this, you need to run a successful marketing campaign. In our material today, we will discuss the best GameFi marketing channels and help you create and set up the optimal channel for promoting your project and creating a thriving community.

What Is GameFi?

GameFi is a combination of decentralized finance or DeFi and games. The whole concept of such games is based on the blockchain and decentralized financial instruments. These include NFTs, farming, borrowing, algorithmic stablecoins, and token issuance tools. The assets you can receive have value only within its limits. But when players invest, these assets are converted into DeFi products and cryptocurrency.

GameFi is very popular because players can play and earn money simultaneously. So, players receive in-game currency and a token economy managed by the community during the game. Playing such games gives people new experiences in using cryptocurrencies and ways to earn money. In addition, participants can sell, buy, or exchange digital assets without any commission, thanks to blockchain technology. In today's realities, GameFi has become a stable and rapidly developing blockchain ecosystem due to the unique method of investing that appeals to thousands of players worldwide.

What Channel To Use?

You can select one or more channels that are perfect for implementing a marketing campaign for your GameFi project. Starting by attracting influencers who advertise paid games, you can also make advertising posts on social networks such as Instagram or Facebook. You can also promote your project on crypto advertising platforms and networks. If you develop the right strategy, you can run a successful marketing campaign for your GameFi project.

Influencer marketing

You should collaborate with one or even several influencers to promote your GameFi project to the masses. This way, you can increase the popularity of both your project and the entire GameFi niche. If we talk about influencers, these are online celebrities with many followers who trust their opinions.

If you cooperate with such people, their audience will learn about your project and may want to delve deeper into GameFi. Thus, the community's size will grow, increasing the number of players and the market size. Reviews of GameFi solutions from influencers with millions of audiences are a great way to convey an idea to the masses, and this is one of the traditional methods of marketing that you should definitely pay attention to.

Facebook and Instagram ads

If you want to sell a product or distribute thematic information, ads are one of the simplest and most effective methods. In the same way, advertising can be used to promote the GameFi project. Instagram and Facebook are among the most popular social networks in the world. Hundreds of millions or even several billion people visit these platforms every day. That is why advertising blockchain games on these social networks is an opportunity to attract a massive audience to your project.

The average age of Instagram users is from 18 to 34 years old, which is precisely when people are interested in making money and playing games. Thus, by combining two popular topics together, you can count on the fact that such solutions will be of interest to a large number of users. The same applies to Facebook.

Crypto ad networks

Another good solution for promoting GameFi is crypto advertising networks. These platforms allow you to place advertising posts that are maximally tailored to cryptocurrency projects. Crypto-oriented companies can advertise their projects on such resources. If you want to run a successful marketing campaign, then you should turn to the services of crypto advertising networks. You can attract the audience's attention to your GameFi project and increase the community.

On the Internet, you can find many different crypto advertising networks that will help you with the advertising campaign of your crypto game. Let's take a closer look at a few of the best ones.

Bitmedia.io

This advertising network includes thousands of crypto web resources and campaigns. The platform offers advertisers a wide range of options, such as device, time, frequency of display of your advertising posts, and geo. The channel collects over a billion views monthly and has an audience of approximately 20 million users.

If you decide to use Bitmedia.io, this service to advertise your GameFi project, it will make a positive impression on the audience since this service has a strict policy regarding content verification that allows you to weed out fraudulent bots and traffic.

Ad Dragon

This service is a decentralized finance platform. You can quickly learn how to use Ad Dragon. The seller creates his own online store with services, and the advertiser can choose a package of services that his project budget allows.

CoinZilla

Coinzilla is one of the most popular advertising networks. The peculiarity of this resource is that the website of the project that you want to promote must be created at least three months before you contact them. It is also significant for the platform that the project website is well-optimized and has a high page loading speed.

AdEx Network

This crypto marketing platform is designed to provide users with accurate time reports so advertisers can ensure complete project transparency. In addition, AdEx is very conscientious in selecting sellers. They are constantly verified, and fraudulent, low-quality, or pay2surf websites are removed.

Coinverti

Coinverti is a crypto marketing network from Belgium whose services are in high demand due to the high quality of promotions they provide to advertisers and publishers. The advertising network boasts an advanced anti-fraud mechanism that automatically detects bots and spam traffic. Coinverti also provides its users with real-time advertising campaign performance indicators, which in turn allows you to track the number of audiences reached.

Key Takeaway

It may seem to you that running an advertising campaign for a GameFi project is a difficult task. But with a good strategy, you can make this way of playing and making money so attractive that people will want to try it themselves. The abovementioned channels will help you promote GameFi and create a thriving community.

Collaborating with influencers can take the popularity of your project to a completely different level. The presence of your project on Instagram and Facebook will allow you to attract random users who are interested in this topic. Crypto-advertising networks will help you not only with promotion but also with the distribution of games. All of these services have the support of a crypto-oriented audience, which will have an even more positive impact on your GameFi solution.

When creating a successful marketing campaign, you must find the proper channels that will help you attract new people interested in developing your games. The solutions that are given in this article are guaranteed to help you achieve this goal.