Best Marketing Campaigns of 2024 (So Far)
No Brainer - Search-driven Content Agency | B Corp
Proudly working with some of the biggest and brightest UK brands to: Be Found, Be Famous, and Be First on Search.
The first quarter of the year has flown by so quickly, and in this short time, it’s safe to say there have been tonnes of unique and fun marketing campaigns that have caught our attention.
With bolder ideas coming to the forefront, backed up by the advancements in technology, brands are stepping up their marketing game and raising the bar.
To give us the lowdown on some of the standout campaigns of 2024 so far, we spoke with our Account Executive and all-around marketing enthusiast, Ella Howatson .
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Billie Eilish - Close Friends Story
The famous American singer-songwriter, Billie Eilish, has recently skyrocketed her brand by utilising the ‘close friends’ story feature on Instagram and adding ALL her followers to it.
The personal touch and the expectation of exclusive ‘behind-the-scenes’ content sent her fans spiralling.
To promote her new album launch, this clever marketing stunt saw her follower count grow by 10%, with the singer gaining 10 million new followers.
Whilst this may have been for Billie’s personal brand, businesses can also take inspiration from this campaign and explore how they can create a close connection with their audience.
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??♀? Why it works…
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Dragons’ Den promotion
Appearing on Dragon’s Den can be a make-or-break moment for many businesses seeking investment and support. However, the CEO of Botanycl, an organic skincare brand, turned her Dragon’s Den experience into a golden opportunity.
Using paid social on Instagram and Facebook to showcase her pitch to the dragons, she had everyone hooked!
The four-minute-long video focused on portraying Caroline’s personal story, including her reasons for setting up the business, the research that went into producing the product, its unique selling point, and the next steps for the brand, making it all feel very relatable.
The Facebook clip received over 2,200 likes, almost 300 comments and 58 shares – all with positive sentiments, praising the product and brand.
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?? Why we love it:
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Specsavers OOH campaign
In a bold and attention-grabbing move, Specsavers recently staged several ‘parking violations’ as part of their latest marketing campaign. Each stunt included a Specsavers branded van getting caught on rising bollards in different parts of the UK.
This entertaining use of outdoor advertising is a brilliant extension of their iconic tagline, ‘Should have gone to Specsavers’, emphasising the importance of their optical services.
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领英推荐
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SURREAL’s Social Media Campaign
?SURREAL is a high-protein, zero-sugar, keto-friendly gluten-free, and plant-based?cereal (AND breathe ????), and if you haven’t seen their posts popping up on LinkedIn recently, where on earth have you been?
Their social media strategy is so unique, entertaining, and engaging that you can’t help but want to buy their products.
The best thing about their content? They rarely try hard to sell their products. Instead, it’s all in their tone of voice and language that makes you fall in love with them – they’re so human, relatable, and absolutely hilarious.
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?? A few of their recent posts include:
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??♀? Why it works…
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TakingCare’s #HaveTheTalk campaign
We recently supported our client TakingCare, a leading telecare provider, in launching its impactful #HaveTheTalk campaign, which sheds light on the UK’s social care crisis.
The campaign offers resources designed to destigmatise discussions around elderly care. These include insightful video interviews with families sharing their personal experiences and challenges related to ageing and caregiving.
Former Olympian Michelle Griffiths-Robinson and influencer Lavina Mehta MBE are among the prominent figures supporting this essential campaign.
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??♀? Why it works…
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As we move further into 2024, these campaigns remind us that the best marketing strategies are those that surprise, engage, and resonate.
Whether you're a small start-up or an established brand, taking risks and thinking outside the box can lead to memorable campaigns that truly capture attention.
Stay tuned for more insights and inspiration as we continue to uncover the best marketing campaigns of 2024!
Excellent insights, thanks for sharing!