Best Marketing Blogs, Better Engagement With Courses and Newsletter Emailing Tips
Jan Carroza
Author | ROI-Driven Problem-Solver | Performance & Direct Response Marketer | Networker Sharing Trends | Dmcenter.com
Speed up the know, like, and trust cycle
?? Featured Post
Shorten Your Sales Cycle With Video
Introduce prospects to your world before you meet
How often have you repeated the same sales script during a first phone call with a prospect? That repetition gets tired and may eventually sound tired.
I’ve often wondered why businesses of all sizes don’t use video, email, or even PDFs to share basic concepts shared in initial sales calls with a simple self-guided course. (Highlight and choose share to tweet.)
Make your first call more meaningful by making a little basic education available.
Videos are so easy and inexpensive to create today. To me, it’s a wonderful opportunity to intrigue audiences, not only generating inbound traffic, but also, qualified prospects.
Even a short email series can convey introductory concepts, speeding up the customer journey to know, like, and trust you.
Read my full post in “Shorten Your Sales Cycle With Video: Introduce Prospects To Your World Before You Meet .”
?? If doing a course makes sense to you, take it further with digital course coach Amy Porterfield ’s podcast episode: “Stop Leaving $$ On The Table -- Add A Digital Course To Your Biz (Here’s How!) ”
She shares three types of courses. See what appeals to you.
?? How many emails does it take for a prospect to buy? Digital writing coach Nicolas Cole ???? has the stats.
It’s TWENTY! Check out his case study .
??”Every year, identify one new way to make money.” That’s one great takeaway from email consultant Dan Oshinsky ’s “25 Rules for Running a Great Newsletter ” via newsletter and business coach Josh Spector . Especially in light of Google’s deprecation project regarding third party tracking cookies, it’s more important than ever to take Dan’s advice to “start collecting more than an email address.”
Dan also stresses the need to give value in return, not only for information you want to collect, but also when asking for a reply to an emailing. Asking for a reply let’s your email providers take note of the engagement of your audience. Mailbox services track response activity which affects message deliverability.
You don’t want to look like a spammer.
I want to share one more point I highlighted: “Win back your inactive readers, or let them go.” There is an expense, however small, to carrying a list of old email addresses of uninterested subscribers. As what your readers care about, or what you care about, changes, interest lags.
Read more about Dan’s 25 rules and advice and other recommendations here .
I’ve published?Best Free Courses ,?Best LinkedIn Experts, ?Best Newsletters ,?Best Podcasts ?and Best Marketing and Business Books . Here's my short list of top marketing blogs you might want to browse...
Best Marketing Blogs
SME publishes online magazines, blogs and podcasts about how business people can use social networks.
Author, blogger, teacher trying to turn on lights, Seth Godin inspires people and helps them level up.
"Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries,?our research on digital transformation is exhaustive."
HubSpot :
HubSpot’s company and culture are "a lot like our product. They’re crafted, not cobbled, for a delightful experience."
领英推荐
Practical tips for content marketing, AI, SEO, GA4 and web design.
"Our mission is to advance the practice of content marketing through online education and in-person and digital events."
"We don't just teach content marketing. It's how we built our company."
Digital Marketer combines the largest community of digital marketing pros on planet Earth with "the best dang digital marketing training you’ll find anywhere."
A news resource and community for marketers providing context to open internet trends across retail, CTV, data, digital marketing strategy and more.
Moz :
Moz is excited to simplify SEO for everyone through our software, education, and community.
Free Tool of the Month: AI Image Generator
Canva, a popular graphics program, also includes an AI image generator , called Magic Media, in its free version.
Easy Pesto Pasta Recipe With Artichokes
Originally from Sunset Magazine, this is a terrific salad for company, special occasions, and potlucks.
Let’s Connect! (On Medium for books, course, newsletter, products, and socials).
Before You Go
Do you know someone who might be interested in this newsletter??Share a link .
If you’ve missed or would like to see other newsletters written before I started posting them on LinkedIn,?find my archive here .
*Affiliate disclosure: From time to time, I may recommend something I use, or that I have used with a client or someone I respect has used. I’ll let you know with affiliate link notice. I'm also a member of the Medium Partner Program. I may get a credit or a small spiff, but you will never pay more because I get a reward. Sometimes we both get rewards!
?
?
I teach sales, nonprofit, and entrepreneurial professionals how to write notes and letters that build relationships and set them apart from their competition ◆ Founder #HeartspokenMovement ◆ Subscribe below.
5 个月Another great episode, Jan! You save us all so much time by hightlighting the “best” of so many things. Did you generate the nifty “Share. This newsletter” button or did LinkedIn do that?