The Best Marketing Automation Training Courses on LinkedIn Learning to Consider

The editors at Solutions Review have compiled this list of the best marketing automation training courses and certifications on LinkedIn Learning to consider if you're looking to grow your skills.

Marketing automation is a relatively newer market, and as such, there's been tremendous growth in the number of marketing automation tools and vendors available. Each provider prioritizes different features and industries with their marketing automation solutions, though, meaning you need to be familiar with how these solutions work, what functionalities your company needs, and how you can implement them.

With that in mind, our editors have compiled a list of the best marketing automation training courses and certifications on LinkedIn Learning worth exploring. These courses are designed for anyone looking to expand or fine-tune their marketing automation expertise and can be used by newcomers and experienced professionals alike. Click on the GO TO TRAINING link to learn more about each course and register.

Best Marketing Automation Training Courses on LinkedIn Learning

Email Marketing: Drip Campaigns

Description: Drip campaigns are one of the foundational tools in any email marketing automation strategy. In this course, instructor Sam Dey will walk you through the various steps involved in a drip marketing campaign and show you how to nurture leads, draft impactful emails, measure results, refine your sales funnel, retarget and reengage disinterested customers, and more.

GO TO TRAINING

Machine Learning for Marketing: Essential Training

Description: With machine learning capabilities, marketers can automate various tasks within the customer journey to improve customer engagement and optimize account-based marketing efforts. With this course, marketing consultant Chris DallaVilla will show you how machine learning can be used across your marketing strategies and provide practical examples that showcase the technology in action.

GO TO TRAINING

Marketing Foundations: Automation

Description: This course covers the foundations of marketing automation and educates users on maximizing marketing efficiency by automating repetitive tasks. Instructor Jon Chang covers real-world strategies for automating tasks, including things like retargeting plans, follow-up messages, onboarding, offboarding flows, dynamic personalization, meta tag assignments, automated marketing performance reports, and more. The course is under an hour long and is designed for beginners.

GO TO TRAINING

Marketing Tools: Automation

Description: Instructor Brad Batesole's course is designed for organizations looking for guidance on selecting, implementing, and using a marketing automation tool. The course consists of six sections that collectively provide an overview of what the top marketing automation solutions have to offer, showcases how those solutions work, outlines popular uses of automation, and showcases how to leverage automation to help users measure their successes.

GO TO TRAINING

Salesforce Administrator Cert Prep: 4 Collaboration, Data Management, and Automation

Description: The Salesforce Administrator Cert Prep series is designed to help Salesforce developers, administrators, architects, and sales professionals improve their understanding of the platform. Taught by Mike Wheeler, the fourth course in this series is meant for intermediate users and focuses on the collaboration, data management, and automation features. Users will learn how to automate processes with workflow rules and actions and use Salesforce's process builder tools for complex automation actions. 

GO TO TRAINING