Best Of March Newsletter

Hi there,

and welcome back to my monthly newsletter ???? with a slight delay because Eastern I guess? But good for you so I had more time to filter out the very best pieces for you!

Here are the most important topics of 3D?Audio from March that you shouldn't miss:

• Blog: Introduction to 360 Audio Production for VR
• Storytime:?I won an Award with an unnecessary loooong name
• News:?Apple pushes Dolby Atmos for music (but apparently you guys only use it for films - duh)

Enjoy??

Exiting Introduction to 360 Audio Production for VR

Together with “Tall Guy Films”, I created a?comprehensive guide on 360 audio, voice, and music production for virtual reality, particularly focusing on YouTube VR.?

Most of these thoughts also apply to the world of video and spatial computing, which Apple offers with spatial video on the Apple Vision Pro and binaural sound.

Now you are spoilt for choice ??:

???Watch the full video about the planning and production of 360 sound on YouTube

OR

???Read a summary of what is discussed in the video!

Can I write "Award-Winning" on my CV now?

I won the award with the unnecessarily complicated name "Best 3D Spatial Audio Production Specialist 2023 - Western Europe ??.

Sure, awards are kind of nice for the ego, but in the end, I don't really care because you never really know why you got it.?

So I?investigated?what the hell even gives me the honor?

??Read the official announcement

Apple pushes Dolby Atmos for music, but everyone only uses it for films???

A recent survey ???shows:

• 53% of users access Atmos exclusively for films and series,
• 26% also enjoy the technology for music and
• 21% do without it altogether.

?? Some users report a loss of quality in their music library since the introduction of 3D audio. While Dolby Atmos has its place in films and games and is appreciated by many, others doubt its usefulness for music.

?? Some see great potential in 3D concert recordings, while others find the effect distracting for studio music.

?? My skepticism is also growing, especially about streaming services like Apple Music's quality assurance. There is a danger that artists will simply label their tracks with a 'Dolby Atmos' to ride the Atmos wave and potentially earn more.

??Read the whole article in German, there is still discussion going on, so join in!

?? What do you think? Is Dolby Atmos the future of music or just a passing trend? Your opinion is needed - just shoot me a message via the following???

??Email ??Website ??LinkedIn ??Instagram