Best Maid Pickles Entrusts The Old State With New Branding, Web, E-Commerce, and Marketing Designs

Dallas, 3 November 2022—Dallas-based strategic marketing firm The Old State (TOS) has launched a comprehensive web platform redesign for Best Maid Pickles, a family-owned and operated pickle and grocery producer that has become a Texas tradition and a national brand.

Best Maid Pickles began in Mildred Dalton’s kitchen in Mansfield, Texas in 1926. For over 90 years, it has provided fresh, quality vine-to-table products that customers want to serve their families. From inauspicious beginnings, Best Maid has grown to become the largest family-owned manufacturer of shelf-stable pickles in the United States. Still, it has remained the same values-driven, quality-focused company throughout decades of growth.

Every brand needs a periodic update, which often involves reviewing multiple facets of the business. When Best Made was ready to undertake this project, The Old State was ready to help. The full project included:

• Cosmetic updates to Best Maid’s logo and other branding materials to optimize them across different media.
• Creating an all-new website replete with accessible navigation features, beautiful graphics, and high-resolution on-location photography. The site’s streamlined back end now makes the platform easier to manage and enables quick updates with minimal interruption to usability.
• Adding a robust e-commerce platform to the new site, allowing Best Maid to process orders and payments efficiently with little to no interruption to the supply chain.
• Designing a marketing strategy that reinforced Best Maid’s reputation as a company whose firm beliefs in honest, high-quality business practices only enhances its ability to provide the best products.

“The Old State sees many of its own values reflected in Best Maid Pickles,” said Travis McElroy, Founder and Managing Partner at The Old State. “This level of connection helped us to take a personal approach to Best Maid’s comprehensive online and marketing revamps, and the results have been stellar. The company’s new website is aesthetically stunning. At the same time,? it combines with a tailored marketing strategy to ensure Best Maid’s longstanding, outstanding reputation remains front and center before the public.”

The Old State is a Dallas-based full-service boutique marketing agency with a focus on web design, inbound marketing, and website optimization. For more information, contact [email protected].