Best of LinkedIn: Strategic B2B Marketing - WrapUp 2024
Thomas Allgeyer
Providing you with the in-depth market research and insights for complex B2B markets you've always wanted and needed: Consulting-driven, on-point, precise, consolidated, and interpreted.
Hi Together,
First of all: We′re wishing you wonderful holidays, Merry Christmas and a Happy New Year!
During 2024 we handpicked overall 1.590 posts and screened many, many more!
We extended our scope from purely Account-based Marketing to three additional topics, as they′re often interconnected and working hand-in-hand:
Thanks for posting valuable insights, and we′re looking forward to continuing in 2025. And don't miss out on our first Community Event in January, find details below!
Top 30! But who are the absolute must-follows? Who has been featured most frequently in our Best of LinkedIn compilations? Below, you'll find our Top 30 by topic, ranked by the number of posts featured in our newsletters. Happy exploring!
Overall, this would not have been possible without a great team behind! Thanks to Varun Mehta and Thomas Siegle for the endless discussions about finding, selecting, summarizing and showing the Best Posts on LinkedIn.
Enjoy your free time and stay healthy!
Thomas
Join us for the first ABM Community Meeting on 22nd of January! ?? Time: 11:00 AM CET
We’re thrilled to invite you to our ABM Community’s Kickoff Meeting! Here’s what’s in store:
?? Ask the Experts (6 experts a 10min)
Got burning questions about Account-Based Marketing? Submit them during registration! Our experts will address the most pressing topics, chosen through a pre-session poll. I am so looking forward to welcoming you: Dorothea Gosling , Ingrid Archer , Joanna Moss , Christian Weiss and Sascha Steiner ! Thanks for taking your time!
?? Interactive Networking (30min)
After the expert Q&A, connect directly with fellow ABM enthusiasts in our dedicated Networking Area. Share insights, strategies, and success stories to fuel your 2024 ABM initiatives!
You can register here: https://abm.frenus.com
Top 30 Account-based Marketing
This year we sent out a total of 1.047 posts for ABM. Don′t miss out to follow the following people:
Declan Mulkeen (CMO, strategicabm)
Vladimir Blagojevi? (Co-founder, Fullfunnel.io)
Andrei Zinkevich (Co-founder, Fullfunnel.io)
Omprakash Karuppanan (Account Based Marketing, Fuego Systems)
??Tania Saez?? (Part-time CMO, Iytro)
Tyler Pleiss (Associate Director of Growth Marketing, Movable Ink)
Davis Potter (CEO, Co-founder, ForgeX)
Adam Turinas (CEO & Founder, Health Launchpad)
Chris Walker (CEO, Passetto)
Bev Burgess (Co-founder and Chief Executive, Inflexion Group)
Joy Jumola (Senior Global Campaigns Manager, ABM, N.Rich)
Corrina Owens (Fractional ABM, SMA Technologies)
Daniel Zsolt Rényi (Founder, Klear B2B )
Orla Murphy (Managing Partner, Seeblue Marketing)
Shahin Hoda (Founder & Head of Strategy, xGrowth)
Kristina Jaramillo (Personal ABM President and Partner, Personal ABM - Account-Based Marketers)
Jon Miller (Co - Founder & CEO, Stealth AI Startup)
Bill Murphy (Founder & Chief Marketing Strategist, Colony Spark)
Yulia Olennikova (Head of Marketing, N.Rich)
steve armenti (CEO & founder, twelfth)
George Coudounaris (Co-Host of The B2B Playbook, The B2B Playbook)
Joel Harrison (Founder, Editor-at-large and Influencer, B2B Marketing)
Jon Russo (CMO & Founder, B2B Fusion)
Mason Cosby (CEO & Founder, Scrappy ABM)
Simcha (Simka) Kackley, MBA, OMCP (CEO and Founder, Swivel)
? Michael Saruggia (GTM strategist , The Clay Operator)
Justin Rowe (Chief Executive Officer, Impactable)
Tim Davidson (VP of Marketing/Founder, B2B Rizz)
Alisha Lyndon (Chief Executive Officer, Momentum ITSMA)
Evan Hughes (VP, Marketing (Growth & Operations), Refine Labs)
Top 30 Field & Channel Marketing
This year we sent out a total of 363 posts for Field & Channel Marketing. Don′t miss out to follow the following people:
Christina Carstensen (Member, Partnership Leaders)
Greg Portnoy (CEO & Co-Founder, EULER)
?? Linkon Axon (Channel Managed Services Provider, SETTL)
Craig Booth (Founder & Principal, Channel Force)
Efe Senel (Demand Generation Manager, Channext)
Kayla Drake ?? (San Francisco Group Leader, Goldcast)
Jay McBain (Chief Analyst, Canalys)
Rick van den Bosch (Founder & CEO, Channext)
Elena Zapolyanskaya (Founder, CEO, PARTNER2B)
Heather K. Margolis (President and CEO, Channel Maven)
Antonio Caridad (Head of Global Partner Operations, Tricentis)
Eleanor Thompson (Founder & Principal Consultant, Branchworks)
Tai Rattigan (Co-Founder & COO, Partnership Leaders)
Asher Mathew (Co-Founder & CEO, Partnership Leaders)
Rob Rebholz (Co-Founder & CEO, Superglue)
Jason Yarborough ?? ((Fractional) Head of Partnerships, Knak)
Franz-Josef Schrepf (Head of Strategic Partnerships, OpusClip)
Shweta Jade (Global Partner Marketing Director, Sage)
Glenn Robertson (Founder Komz Global Ltd, Komz)
Alex Whitford ?? (VP of Revenue, Channext)
Kevin Edwards (Director, The Affiliate & Partner Marketing Association)
Patrick M. Ferdig (Founder and Principal Consultant, The Power of Partnering)
Rachael Rogers, MBA (Senior Manager, Ecosystem Strategy and Analytics, GitLab)
Vaughn Mordecai (Chief Revenue Officer (CRO), Mindmatrix)
Cory Johnican (Vice President of Channel Partnerships, Vector Solutions)
Bob Hebeisen (Head of Marketing, Rivet Systems)
领英推荐
Kristina Scott (Head of Partner Marketing, Smartsheet)
Joe Gabriel (Senior Director, Global Partner Marketing, Qlik)
Sugata Sanyal (Founder & CEO, ZINFI Technologies)
Blake Williams (CEO & Co-founder, Demandi.co)
Top 30 Go-To Market
Go-to-Market is one of the new topics we started a few weeks ago. Up to now, we sent out 2 editions with in total 120 posts. Don′t miss out to follow the following people:
Chris Walker (CEO, Passetto)
Ryan Staley (Founder and CEO, Whale Boss)
Koen Stam (Head of Benelux ????????????, Personio)
Maja Voje (Author, Go-To-Market Strategist)
Markus St?hlberg (Co-founder and CEO, N.Rich)
Sophie Buonassisi (VP of Marketing, GTMfund)
Daniel Zsolt Rényi (Founder, Klear B2B)
Sangram Vajre (Co Founder and CEO, GTM Partners)
Arthur Velasquez (CRO / Sales Fractional Consultant, Better Revenue Teams LLC)
Roman Geugelin (Founder & CEO, pyne)
Jeremy Spijker (Managing Director, Winning by Design)
Liza Adams (AI & Exec Advisor, Fractional CMO, GrowthPath Partners)
Bj?rn W. Sch?fer (Growth Sparring with Founders & Go-To-Market Teams | B2B only, Rowing8)
Evaldas ? (CEO & Founder, Bedrokk)
Mani Iyer (CEO and Founder, Kwanzoo - Person-level Visitor Identity | AI Agents for Growth)
Scott Martinis (CEO/Founder, B2B Catalyst)
David Spitz (Founder & CEO, BenchSights)
Alexander Estner (Founder | GTM advisor for B2B SaaS startups, Alex Estner)
Chandar Pattabhiram (Chief Go-to-Market Officer, Workato)
Laurens Nys ?? (Founder & GTM Engineer, GTM Engineer)
Sam Jacobs (Founder & CEO, Pavilion)
Brendan Short (Founder, The Signal (.club))
Stefan Mersch (Senior Revenue Operations Consultant, YOYABA)
Paul Sullivan (Founder & Chief Strategist, ARISE GTM)
Mark Kilens (CEO and Co-Founder, TACK)
Jerome Samuels (Vice President, Channel Performance and Service Expansion Growth, Rogers Communications)
Jay McBain (Chief Analyst, Canalys)
Scott Pollack (Co-founder & CEO, Firneo)
Gabriel Gaspar (Senior Director, Product Strategy, Go-to-Market & Global Product Commercialization, Indeed.com)
Henry Schuck (CEO & Founder, ZoomInfo)
Top 30 AI in B2B Marketing
AI in B2B Marketing is one of the new topics we started yesterday with in total 60 posts. Don′t miss out to follow the following people:
Liza Adams (AI & Exec Advisor, Fractional CMO, GrowthPath Partners)
Jonathan M K. (Founder & Chief AI Officer, GTM AI Academy)
Vineeta Makhija (Sr. Manager Account Based Marketing , IBM)
Jon Miller (Co-Founder & CEO, Stealth AI Startup)
Oren Greenberg (Founding Partner, Kurve)
Connor Gillivan (Founder and Owner, TrioSEO)
Lomit Patel (Chief Marketing & Growth Officer, Tynker)
Diana Caplinska ????? (Founder, Making Marketing Work for B2B SaaS, Fame Overflow)
Jon Busby (Chief Technology Officer, twogether)
Anthony Kennada (Founder & CEO, AudiencePlus)
Andy Sikorski, MS.MIS (Sr. Director of Strategy, RAB2B | Rabinovici + Associates)
Scott Brinker (VP Platform Ecosystem, HubSpot)
Tom Winter (Chief Growth Officer (CGO) & Co-founder, SEOwind)
Hamza Alsamraee (Co-Founder, CEO, NewForm)
Tejas Manohar (Cofounder and Co-CEO, Hightouch)
Serhii Halchuk (B2B Digital Marketing Team Lead, Altoros)
Carolyn Healey (Fractional CMO & AI Strategist, Service Marketing)
??Stephen S. (Director, Automation Solutions, Tray.ai)
Billy Tea (Co-Founder & CEO, ReelSights AI)
Duarte Garrido (Co-Founder, DOJO AI)
Marie Angselius Sch?nbeck (Chief Marketing Officer, Teneo.ai)
Kieran Flanagan (SVP Marketing, HubSpot)
Tom Pepper (Senior Director, EMEA & LATAM @ LinkedIn, LinkedIn)
Nadia Privalikhina (Founder, AI Insiders)
Egan Brinkman (Managing Director, Commerce, Google)
Rob Sanchez (Chief Executive Officer, Anteriad)
Nick Palasz (Founder, SlyLeadz)
Valeriya Pilkevich (CMO, mixNmatch)
Frederick Vallaeys (CEO, Optmyzr)
Anna Anisin (Founder, Data Science Salon)
You have reached the end.
Changing the shape of Indirect GTM through joint proposition, content, creativity and engagement. CEO of Purechannels | Founder of Komz | Inventor of RESPONSEBALL | Host of the Drop In.
1 个月Thank you for including me Thomas Allgeyer in your Top 30 Channel people! Wishing you a very happy and successful 2025. ??
Building & scaling Rev. Ops & GTM for SaaS Startups @YOYABA |?Startup & tech enthusiast - mainly Revenue Operations, Go-To-Market & B2B Sales Strategies from Seed to Post Series B.
1 个月Thank you Thomas Allgeyer for including me here, happy new year!
Sr. Account-Based Marketing Manager | Momentum ITSMA ABM Strategist | 6Sense & DemandBase Power User | Programmatic ABM | 1:Few & 1:1 ABM | Marketing Enthusiast & Lifelong Learner
2 个月Thomas Allgeyer Thanks so much for the feature! It truly means a lot to be included alongside some of the top leaders in the B2B space. ?? Also many thanks to Varun Mehta and Thomas Siegle for selecting my post and for all the effort that goes into curating such an impactful list.
Passionate about Event & Field Marketing | Field Marketing Industry Leader & Speaker | Event Career Coach | And also super hilarious.
2 个月How cool is this! Thank you for letting me be a part of it!
Managing Director at Marketbridge, a growth consultancy and marketing firm.
2 个月Wow! Most honoured to be included in this wrap-up. Thank you Thomas Allgeyer. So many incredible marketing leaders and marketing insights to be found here. Let's go 2025!