Best LinkedIn Profile Advice For Lawyers

LinkedIn allows people from all walks of life to network, connect with industry experts, find their next hire and choose the right professional for their job. In June 2023, there were 38.1 million UK-based users on the LinkedIn platform, so standing out from the crowd is essential to making the right connections and furthering your career.

The first step in showcasing your skills and expertise is to develop a strong profile. This is the first thing that leads see when they click through to your page, so it needs to be eye-catching, up-to-date and accurate.?

1. Complete your profile.

Missing out elements of your profile because you are too busy conveys the message to clients that you will also be too busy to help them. You should ensure that you have succinctly detailed every section of your profile. You can always go back and add more detail later if necessary.

2. Use appropriate keywords.

Consider what keywords potential clients and employers will type into their search engine in the hopes of finding you, and make sure that those keywords appear in your profile. Highlight your legal areas of expertise and successes to make yourself discoverable.

3. Include your contact details.

It is no use attracting thousands of views to your profile if you are uncontactable. Make sure that you include your email address and business telephone number to enable prospective contacts to get hold of you. Your location is also useful to help people who are looking for a lawyer with your skills and experience in their local area.

4. Add a profile picture.

Prospective clients are invariably attracted to a lawyer who shares their views, beliefs, vision and background. It is impossible to determine this level of detail from your LinkedIn profile, but your choice of profile picture will tell them a lot about you and could be the deciding factor between you and the competition.

5. Customise your "Open To" section.

Everybody has their own reasons for using LinkedIn, so by filling in the "Open To" category, you can reduce unsolicited contact from people outside your target audience. The categories include finding a new role, hiring and providing services, so make sure that you choose them with care.

6. Establish your credibility.

Make sure that you detail your current and past roles, your PQE status and your greatest achievements. The more detail that you include, the greater the number of keyword searches you will satisfy and the greater your visibility.

7. Import your contacts.

Every new connection that you make on the platform increases your social reach, so uploading your existing contact list will give you access to potentially hundreds of new leads and is well worth doing.?

8. Customise your LinkedIn URL.

The standard LinkedIn URLs are hard to remember, so customise yours to direct potential clients and employers straight to you. Add it to your email signature and business cards and make it easy for people to find you.

9. Use interactive content.

Whether you choose to publish blogs, share useful articles or source client testimonials, the more that you engage with the platform, the greater your reach will be. Engaging in relevant groups will drive traffic to your profile page, so make sure to get involved.

10. Make yourself available.

There is little point in having a fantastic profile if you never check in. To achieve the greatest benefit from the platform, you need to put in the effort. Check your messages daily, engage in professional discussions within your speciality and don't miss out on time-sensitive communications. When used proactively, LinkedIn delivers huge benefits to lawyers wanting to build their client base or find their next opportunity. To get noticed on the platform, get started on your profile today!

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