Best of LinkedIn CW 49/ 50: Field & Channel Marketing
Thomas Allgeyer
Providing you with the in-depth market research and insights for complex B2B markets you've always wanted and needed: Consulting-driven, on-point, precise, consolidated, and interpreted.
Hello Everyone,
Here are the 'Best of LinkedIn' posts for Field & Channel Marketing.
Across CW 49/ 50, we're featuring 61 handpicked posts and 27 new people you should follow.
ABM Community 2.0: Let′s bring everyone together - not purely limited to LinkedIn! Join our virtual ABM Community Meeting on the 22nd of January! Find further details below :)
In our highlighted read, Joe McStravick shares a comprehensive guide to successfully implementing channel sales strategies for scalable growth
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Wishing you successful pre-Christmas time! Have a great read and many thanks for your insights!
Thomas
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Implementing Channel Sales Strategies for Scalable Growth
Joe McStravick outlines a comprehensive guide to successfully implementing channel sales strategies for scalable growth. Channel partnerships offer immense value by expanding market reach, boosting revenue, and increasing efficiency. However, realizing this potential requires overcoming challenges such as channel conflict, misalignment, and operational inefficiencies.
Key strategies include aligning direct and channel sales teams, building scalable programs with structured support, enabling partners through targeted marketing resources, and continuously measuring performance to adapt and stay competitive. This approach ensures businesses unlock the full potential of channel sales while maintaining operational harmony and sustainable growth.
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Best of LinkedIn: Calendar Week 49
Joined the Partnerships Unraveled podcast to discuss impactful channel marketing strategies and partner programs. - Tina O'Dell
Tech company layoffs have disproportionately affected channel/partnership roles, impacting organizational structure. - Heather K. Margolis
Ignoring partnerships in sales strategies risks missing growth, innovation, and market opportunities. - Jerome Alexander
Explore these top Partner Marketing resources and groups for insights and community engagement. - Christina Carstensen
Empower agency leaders as influencers to boost partner program revenue through authentic LinkedIn branding. - Blake Williams
Invest early and provide strong support for successful partnership programs; avoid cutting corners. - Eleanor Thompson
Engaging discussions with Jay McBain and Katherine Van Gheem offered valuable insights on partner ecosystems for construction technology. - Jasmina Muller
Focus on revenue metrics in partnerships first, then optimize partner experience for business growth. - Will Taylor ??
Effective partnerships require strategic alignment, clear communication, robust technology, training, and performance metrics. - ??Juhi Saha - Your Partnerships Copilot
Partner portals need rethinking to offer integrated, frictionless solutions that truly benefit partners. - Antonio Caridad
Sign up for access to 2025 Partner Playbooks and webinar slides. - Justin Zimmerman
AfterShip's Partnerships department achieved strong growth by aligning people, processes, and feedback culture. - Chris Lavoie, PhD
Field marketers succeed by collaborating with sales, knowing their product, and being transparent. - Kayla Drake ??
Most teams overcomplicate partner attribution without assessing their organization's maturity level first. - Tai Rattigan
Microsoft's partner-first strategy has been crucial in its rise as a leader in AI and innovation. - Kelly Sarabyn
To gain C-suite buy-in for partnerships, align them with core business metrics and goals. - Greg Portnoy
A successful AWS partnership can drive business growth through innovative marketplace strategies and collaborations. - Franz-Josef Schrepf
Partnerships are essential for B2B growth, enabling faster revenue growth and meeting customer needs by 2025. - Elena Zapolyanskaya
The Canalys Forum Asia featured dynamic keynotes and discussions on AI, infrastructure, and partnerships. - Pascal Bourguet
Partner content declined due to repetitive messaging and lack of evidence of business value. - Jessie Shipman
Event marketers can advance to CMO roles by connecting events with business outcomes and leadership. - Stephanie Christensen
Navigating partner programs successfully requires strategic planning and readiness assessment. - Jason Yarborough ??
Partner-led deals excel due to exponential value from combined strengths and networks. - Bryan Williams
Tech companies struggle to automate work with AI for efficiency while maintaining partner experience. - Rob Rebholz
BEMO plans to scale ecosystem-led outbound sales by emphasizing trust, collaboration, and execution by 2025. - Enrique Gutierrez
Discussing the importance of collecting feedback and valuing individuals in partnerships. - Andreas Krause
Ecosystem orchestration's future hinges on personalized alignment between internal and external personas. - Allan Adler
The MSP landscape is rapidly evolving towards AI-driven services, transforming business strategies and opportunities. - Yury Larichev
Best of LinkedIn: Calendar Week 50
Partnerships and marketing are the future revenue engine for B2B companies, driving holistic growth. - Tyler Calder
The post addresses common questions and provides guidance on forming and managing strategic partnerships. - Mikel Mangold
领英推荐
Join our 2025 Channel Meet Up featuring AI, marketing, data analytics, and security themes. - Sophy Gray
Industry leaders share key trends shaping Partner Marketing in 2025 in Aega Marketing PM Insights. - Christina Carstensen
Channel partnerships can drive scalable growth, but require strategic preparation to avoid internal conflicts. - Joe McStravick
Hiring a VP of Partnerships without foundational support may hinder achieving expected ROI quickly. - Asher Mathew
Grateful for Kyndryl Field Marketing team's exceptional achievements and excited for 2025's journey. - Lisa Gilbert
Implement a structured strategic framework for successful partnerships instead of random partnering efforts. - Anton Silaev
Focus on specialization while partnering to deliver comprehensive solutions for small business clients. - Justin Sarris, MBA
We're hiring for Partner Marketing Manager and Strategic Account Manager roles on the Partnerships team. - Tim Russo
Hiring a Partner Marketing Manager to build partner marketing from the ground up. - Marya Munir
Motive is expanding its Field Marketing team and seeking results-driven, creative individuals. - John Martinez
Tebra is hiring a Senior Partner Marketing Manager to build strategic alliances and drive co-marketing. - Amanda Z.
Events are central to various marketing strategies, expanding opportunities beyond traditional roles. - Brad Gillespie
Partner marketing is a strategic growth engine, not an afterthought, requiring smarter, strategic implementation. - Julianne Garry
Transform your field marketing into a pipeline goldmine with our Triple-Punch? marketing system. - Shama Hyder
Field and Partner Marketers should consider consolidating vendors to improve POAS and ad return. - Ben Lefkowitz
Great partner content often goes unused due to partners' limited resources and need for effective enablement. - Efe Senel
Presented successful affiliate marketing strategies at the Affiliate Conference in Munich to 500 participants. - Kimberley Bechinie
Experts predict 2025 partnerships will focus on sustainability, strategic alignment, AI, and long-term trust. - Steven Muhr ??
Lack of organized revenue-generation operational planning hinders channel and ecosystem initiatives' success in 2024. - ?? Linkon Axon
Choosing the right regional partner is crucial for successful global expansion and avoiding costly failures. - Patrick M. Ferdig
The cybersecurity market is rapidly growing, driven by strong vendor-partner collaborations and ecosystem expansion. - Jay McBain
AI-powered Partner Strategist automates partnership processes, enhancing efficiency and eliminating guesswork. - Delya Jansen
Seamless CRM integration is crucial when choosing a PRM. - Andreas Geamanu
Grateful for being named Woman of the Year at The Channel Company Women of the Channel Awards - Jen Waltz ???????♀?
Despite harsh weather, the Boston chapter successfully held its final Partnership Leaders event of 2024. - Rachael Rogers, MBA
Reimagine holiday events to be more inclusive, practical, and fun with innovative formats. - Gianna Gaudini
Discussing partner-focused strategies with Danny Suk Brown and David Suk Brown on the Twins Talk Tech Leadership. - Michelle Ragusa-McBain
Start planning spring events early to reduce stress and boost creativity with fresh ideas. - Alex Adkins
Intimate events offer meaningful interactions and higher-quality leads compared to traditional trade shows. - Joe Fontana ??
Wicked illustrates how embracing differences can transform IT partner marketing collaborations. - Jerome Alexander
Structured methodologies are essential for improving results in partnerships and sales leadership. - Craig Booth
Whom to Follow on LinkedIn - Newly Added
What's Next?
We filter out and handpick the most relevant posts about Field & Channel Marketing bi-weekly to help you navigate the LinkedIn jungle and find real value.
We look forward to hearing your thoughts.
Partnerships Leader @ AfterShip // Founder of Partnership Mastermind
2 个月appreciate the shout; power packed list of great insights to chew on heading into 25'
?CEsO??Speaker? Partner Ecosystem Chief/VP ? 2023, 2022 CRN Channel Chief ? 2022 CRN Circle of Excellence Honoree ? Board Member ? Founding Member, Chief ?
2 个月Thank you Thomas for the mention! The call I had with Jay McBain and Katherine Van Gheem that day was insightful! Happy Holidays! ??
Senior Marketing Leader | Expert in Partner Marketing | AI & Data | Drove 128% Pipeline Growth & 35% ROI Boost | Strategic Growth Leader
2 个月Thomas Allgeyer, Thank you for acknowledging my post as a contribution to this edition's newsletter. I’m also truly honored to be recognized as a top voice to follow. I deeply appreciate the important work you’re doing in this space and will strive to live up to this recognition.
Head of E-Commerce Project Management
2 个月Thank you for including me here, Thomas Allgeyer
Partnerships Unraveled Podcast producer | I write about the channel
2 个月Thanks for including me!