Best of LinkedIn CW 09/ 10: Go-to-Market

Best of LinkedIn CW 09/ 10: Go-to-Market

Hello Everyone,

Find below our bi-weekly results for the Best of LinkedIn posts on Go-to-Market.

For CW 09/ 10, we have handpicked 69 posts and 42 new people you should follow.

The?European ABM Forum in Amsterdam in April: Will you attend the B2B Marketing and SPOTONVISION - B2B Marketing Agency event? Would be great meeting you there! Registrations are open; find further details below.

In our highlighted read, Andrei Zinkevich discusses the key differences between GTM-mature and GTM-immature B2B companies across ten GTM areas.

We have also included relevant events focusing on Go-to-Market.

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Have a great read and many thanks for sharing your insights!

Thomas


P.S.: We’re passionate about in-depth B2B research - 100%, full-time. With a dedicated team of ~25 experts, we specialize in uncovering missing insights on specific topics. Happy to chat if this sparks your interest.




The European ABM Forum 2025, 3rd April in Amsterdam

Will we meet at The?European ABM Forum?- Amsterdam by B2B Marketing and SPOTONVISION - B2B Marketing Agency ?

A fantastic event is coming up in Amsterdam on 3rd April where you can explore how AI and ABM are transforming B2B connections, engagement, and growth.

What can you expect:

  • Keynotes & Panel Discussions: Expert insights and dynamic debates from ABM's biggest innovators on the latest industry trends.
  • Workshops & Case Studies: Hands-on sessions based on real-life ABM campaigns that drive practical learning and collaborative problem-solving.
  • Curated & Informal Networking: Connect and recharge through vibrant networking and meetings to build your connections with ABM-ers from across Europe.


Who will speak (so far known):


Registration is already open (you can get in contact with me regarding Code)



Key Differences Between GTM-Mature and GTM-Immature B2B Companies

Andrei Zinkevich discusses the key differences between GTM-mature and GTM-immature B2B companies across ten GTM areas. While immature companies focus on short-term tactics, broad targeting, and siloed teams, mature companies prioritize long-term programs, a well-defined ICP, and full-funnel marketing strategies.

Mature organizations excel in structured marketing planning, blended attribution models, and lean tech stacks. They align sales and marketing around revenue, distribute budgets across multiple growth initiatives, and develop scalable processes. Unlike immature companies that try to push buyers through a linear sales process, GTM-mature companies recognize that buying journeys are dynamic and driven by brand awareness, demand generation, and customer advocacy.




Upcoming Events



Best of LinkedIn Posts on Go-to-Market - Actionable Insights

The best AI tools for GTM teams include Spara, Rox, Sunrise AI, and others for high ROI. - Tommy McNulty


Mature B2B companies focus on strategic, aligned, and customer-centric GTM approaches for sustainable growth. - Andrei Zinkevich


Clarifying your website's core elements boosts overall business efficiency and growth. - Bj?rn W. Sch?fer


GTM success relies on fast iteration, market feedback, and real-time adjustments, not perfect plans. - Chris Elsheikhi


Master four GTM fundamentals for steady growth: target audience, opportunity flow, strong closers, and customer service. - David Feinberg


GTM strategies fail due to misalignment, but GTM Partners' system ensures team alignment and growth. - Paul Viviers


Series A startups should leverage community-led growth by engaging their own users effectively. - Wen Zhang


Effective GTM requires demand validation, clear messaging, and strategic pre-launch testing, not just traffic. - Sheri Otto


To succeed in GTM, adopt an owner's mindset, embrace change, execute swiftly, and seek therapy. - Simrah Ali


Startup Snacks #94 offers a comprehensive Go-To-Market checklist for successful product launches. - Antony Seppi


Ensure conditions for success before starting outbound efforts, and be honest about potential failures. - Matteo Fois


Cassie Young shares strategies for overcoming SaaS growth plateaus and aligning teams for success. - Sophie Buonassisi


Use AI-powered prompts to enhance GTM and Market Growth Strategies for flawless execution. - Thomas Ross


Leverage free channels and genuine engagement for early-stage growth without a GTM budget. - Maja Voje


Align your sales process with buyer behavior to drive growth and improve conversion rates. - Koen Stam



Best of LinkedIn Posts on Go-to-Market - Strategic Insights

The CEO must own GTM to ensure alignment and collaboration across marketing, sales, and product. - Sangram Vajre


Choose GTM channels based on whether your startup is horizontal or vertical for optimal reach. - Anthony Pierri ??


GTM Engineers enhance existing strategies with automation, bridging tech and business for scalable growth. - Guillaume "??" Cabane


AI solutions require a unique go-to-market strategy and sales process reevaluation for success. - Yousuf Khan


A strong Go-To-Market strategy transforms marketing efforts into lasting impact and business growth. - Teodora Geanta


Attribution is flawed but useful, requiring a balanced approach with multiple measurement tools. - Megan Bowen


Marketing should simplify the buying process and enhance sales effectiveness in B2B GTM strategies. - Alon Even


Prioritize Ideal Customer Profile over search volume for effective GTM planning and content strategy. - Shiv Narayanan


A Clay-powered GTM system efficiently transforms 10,000 weekly leads into 350 qualified opportunities. - Andreas Wernicke


Product Marketing and Go-To-Market are distinct functions that should operate separately for effectiveness. - Christine (Christy) Poulos


The article explores shifting from "integration-first" to "automation-first" in Cloud GTM strategy. - Jai K.


AI-driven personalization and dynamic strategies will revolutionize B2B startups' go-to-market approaches. - Daniel Lee


Startups often misunderstand Go-to-Market strategy, mistaking buzzwords for effective, tailored approaches. - Willy Braun


Launched a GTM strategy focusing on scalable growth through foundational elements and execution optimization. - Kai Cranko


GTM Ops evolved from SalesOps to streamline tech stacks and reduce operational complexity. - Jared Barol


Successful GTM teams precisely identify their ICP, commit to plans, and maintain a long-term focus. - Ryan Picchini


Distinguishing enablement from GTM readiness involves understanding their roles in strategy and development. - Jordan Kates


Effective pipeline generation requires deep understanding of accounts, not just increased activity. - Joe Benson


Identify and correct common GTM mistakes to improve growth and execution efficiency. - Cody LaHoste


RevOps remains essential for operational excellence, complementing Go-To-Market strategies with execution and alignment. - Mark Kelly


GTM success relies on teamwork, strategy, and collaboration, much like a water polo team. - Robert Bukits


Transitioning from founder-led sales to a scalable GTM is crucial for early-stage SaaS success. - Adam ??


A successful GTM strategy requires seamless alignment across sales, customer success, marketing, and operations. - Karen Saab


A strong Go-To-Market strategy is crucial for SaaS and AdTech startups to scale successfully. - Marc-David Muller


A GTM stack's effectiveness hinges on its flexibility and seamless integration of core data components. - George Knight


Prioritize genuine relationships and collaboration to build a people-first go-to-market strategy. - Nick Bennett


GTM Engineering emerged from funding shifts and low-code SaaS, enabling efficient automation. - Matteo Tittarelli ??


RevOps should align strategy and execution across revenue teams, not just manage tools and reports. - Elizabeth MacAulay Italiano


Founders succeed by clearly communicating value, understanding their audience, and differentiating effectively. - Adam Jay


Clay's data approach offers more coverage but risks inefficiency and harm to domain reputation. - Todd Busler


Effective sales-marketing alignment requires structured collaboration, leadership commitment, and focus on quality over quantity. - Rutger Katz


Startups are hiring versatile, high-agency individuals for lean teams, emphasizing experimentation and technical knowledge. - Kyle Poyar


Nine RevOps leaders share insights on optimizing operations through AI, automation, and strategic planning. - Janis Zech


Marketers should prioritize clarity over trendy jargon to effectively communicate their strategies and value. - Daniel Zsolt Rényi


The post explains how to identify your Ideal Customer Profile (ICP) by analyzing early customers in five steps. - Alexander Estner


Go-to-Network requires both network creation and activation for successful long-term business strategy. - Mac Reddin ??



Best of LinkedIn Posts on Go-to-Market - Updates

Marketing is evolving towards a precise, account-driven strategy, enhancing audience targeting and engagement. - Emily Kramer


The GTM Playbook helps founders build pipeline and scale without paid ads. - Nick Roche


Seeking recommendations for effective GTM engineering tools beyond current options like Atlas and HubSpot. - John Short


Startup growth is experimental and non-linear, requiring layered strategies for sustainable success. - Aizada Marat


Use AI tools to quickly prepare comprehensive notes for sales calls, saving time and effort. - Abbas Somji????


Inviting web 2.0 marketers to explore exciting and evolving opportunities in web3 marketing. - Julie Mossler


Optimize your GTM strategy with essential tools, centered around Clay for seamless integration. - Kasey Kline


Testing two new theories for prioritizing target accounts: leveraging GTM motions and driving AI adoption. - Tyler Pleiss


GTM is challenging, with buyers in control, necessitating trust-building and timely engagement strategies. - Josh Norris ????


Scheduled sources in Clay automate workflows, saving time and enhancing campaign efficiency. - Chris Viglietta

Best of LinkedIn Posts on Go-to-Market - Reports

GTM teams excel by leveraging data, automation, and AI for increased efficiency, precision, and revenue. - Andrew Riesenfeld



Best of LinkedIn Posts on Go-to-Market - Events

Human connection is crucial for growth amid AI anxiety, emphasizing customized, diverse community events. - Millie Beetham


New GTM crossroad episode explores intent signals, trends, tracking, and team structuring. - Brendan Tolleson


Listen to The GTM Pack podcast episode for insights on mastering enterprise sales strategies. - Justin Dorfman


Effective GTM strategies are crucial for scaling SaaS companies and maximizing exit valuations. - Mike Lyon


AI can enhance GTM teams without replacing human roles, driving significant revenue growth. - Hannah Ajikawo


The GTM AI Podcast features AI implementation insights, tool highlights, and a live AI vs. Human showdown. - Jonathan M K.


Intent data is often overhyped and requires a strategic approach to be truly effective. - ?? Harris Kenny



Whom to Follow on LinkedIn - Newly Added



What's Next?

We filter out and handpick the most relevant posts on Go-to-Market bi-weekly to help you navigate the LinkedIn jungle and find real value.

We look forward to hearing your thoughts.


Julie Mossler

CMO for the Future Internet | Paying it forward and playing it loud.

2 天前

Thanks for the share!

回复
Koen Stam

Building sales teams and revenue systems for B2B tech startups | Head of Benelux @Personio | Community builder @Pavilion

2 天前

We still sell if the way how buyers buy haven't changed. B2B buying has significantly changed. We don't need (only) to adjust our 'sales process'... We need to shift our mindset. We don't sell. We enable buyers to buy frictionless. --- "If your GTM motion isn’t built around buyer behavior, you’re forcing leads through a system they don’t want to be in."

回复
Andrew Riesenfeld

COO, GTM at Zoominfo

2 天前

Thanks, Thomas Allgeyer.

回复
Mark Kelly

CEO @ NewEdge Growth | RevOps | Go-To-Market | Business Growth Services

2 天前

Appreciate it Thomas Allgeyer

回复
Adam ??

Strive builds Go-To-Market teams, all over the world.

2 天前

Thanks for the mention, Thomas Allgeyer

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