Best of LinkedIn CW 09/ 10: Field & Channel Marketing
Thomas Allgeyer
Providing you with the in-depth market research and insights for complex B2B markets you've always wanted and needed: Consulting-driven, on-point, precise, consolidated, and interpreted.
Hello Everyone,
Find below our bi-weekly results for the Best of LinkedIn posts on Field & Channel Marketing.
For CW 09/ 10, we have handpicked 65 posts and 32 new people you should follow.
In our highlighted read, Corinne Vitale shares her experience at the monday.com Partner Summit in London.
We have also included the most relevant events focusing on Field & Channel Marketing.
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Have a great week ahead and many thanks for sharing your insights!
Thomas
Ps.: Strategic market and competitive insights are often not given the highest level of importance. However, without high-quality insights, there’s no successful Field or Partner Marketing, no effective GTM - essentially, no foundation for sustainable success. That’s why we’re fully focused on optimizing your view on markets and competition. Happy to discuss!
Insights From the monday.com Partner Summit
Corinne Vitale shares her experience at the monday.com Partner Summit in London, reflecting on the inspiring conversations and valuable connections made. This event was particularly special as it marked the first attendance of the Partners Marketing Guild, with new team members Sarah Mulders and Jessica Stark joining for the first time.
The summit underscored the power of collaboration—both with partners and across teams. Leading a session and participating in a pre-panel discussion on partner marketing best practices provided an opportunity to exchange insights and learn from innovative global initiatives. These discussions reinforced the strength of the community and the potential for future growth.
Unfortunately, we missed each other, Andi Wienold - how could it be any different - due to the strikes in Germany. Hope you had a great event and a save trip home!
Excited to join monday.com’s global partner summit, emphasizing the importance of our partner network. - Andi Wienold
Upcoming Events
Best of LinkedIn Posts on Field & Channel Marketing - Actionable Insights
The experiential marketing industry needs innovation beyond traditional conferences and award systems. - Brad Jackson
Audience acquisition for events is challenging due to overscheduling, marketing noise, and logistical barriers. - Liz Lathan, CMP
Channel marketing in 2025 requires centralized strategies, personalized engagement, impactful incentives, and smart analytics. - Rachel Turkus
Direct access to and training of salespeople is crucial for successful product sales through partners. - Harald Horgen
Prove event ROI by tracking revenue through lead capture, attribution models, and post-event surveys. - Alex Adkins
Event marketers should assess potential revenue to gauge event success and support sales efforts. - Aleksandra Panyukhina
Co-selling requires aligned incentives and clear strategies to effectively meet customer needs. - Theresa Caragol
Best of LinkedIn Posts on Field & Channel Marketing - Strategic Insights
Invite customers to events to boost sales, renewals, and upsell opportunities through direct engagement. - Kayla Drake ??
Automate rev.ops. achieved a $40K net profit month by leveraging AI-automation and collaboration. - ??Marcos Stu
Event programs fail due to a lack of strategic alignment and meaningful evaluation. - Jonathan Kazarian
Traditional B2B roadshows need modern, integrated strategies to remain effective in today's multi-channel world. - Shama Hyder
Prioritize emotion over perfection to create unforgettable, transformative events that build lasting connections. - Nancy Mutava
Events should focus on engagement and alignment to drive meaningful business outcomes. - Daniel Curtis
Attendee expectations demand personalized, educational, and engaging event experiences with meaningful interactions and connections. - Adam Parry
Event marketing in 2025 focuses on creating immersive, participatory experiences to capture attention. - Veronika Medianyk
Shifting from trade shows to event strategy enhances attendee experience by questioning outdated traditions. - ?? Jay Menashe, CTSM ??
Industry professionals face challenges in event attendance, seeking greater value and deeper connections. - Adam Keable
AI enables Google to rapidly transform industries, potentially disrupting the event space with Google Forms. - Elad Rosanski
Event strategy is crucial for B2B success by enhancing lead generation, engagement, authority, and networking. - Sonja B.
B2B buyers increasingly spend $500K+ via digital commerce, urging MSPs and ISVs to adapt quickly. - Ashleigh Vogstad
Segment channel partners by transactional and non-transactional roles to optimize market penetration strategies. - Jay McBain
Align incentives early to ensure referral commissions effectively motivate partners. - Eleanor Thompson
Bob Moore's Crossbeam offers a bottom-up data sharing platform, distinct from traditional PRM systems. - Mike Nevin
Start simple in partner management by focusing on revenue, repeatable processes, and authentic relationships. - Christopher Benson
Prioritize and measure Partner Experience (PX) to maintain successful partnerships and expand your market reach. - Antonio Caridad
Good partner programs focus on mutual benefit, partner experience, and data-driven operations for success. - Greg Portnoy
Strategic partnerships accelerate growth through alignment, clear goals, dedicated contacts, and mutual investment. - Neil Mammele
Executives often question defining success, highlighting top priorities like executive relationships and joint KPIs. - Gavin Booth
Craig Booth's approach transforms partnerships into predictable, scalable revenue engines through structured methodologies. - Will Taylor ??
A strategic guide to enhancing channel partner capabilities for business growth. - Tamara Most?gl
Partnerships are essential in SaaS sales, enhancing reach, trust, and collaborative growth. - Bryan Roy
Navigating AI partnerships is complex, involving strategy, trust, and adapting to rapid technological shifts. - Asher Mathew
B2B companies should build trustworthy brands to naturally attract partnerships, not chase them. - Elena Zapolyanskaya
Jennifer Judy emphasizes measurable, actionable, partner-first enablement for successful channel sales strategies. - Alex Whitford ??
Ecosystem success in 2025 hinges on strategic, aligned, and thoughtfully enabled partnerships. - Lindsay Riggs
Mindmatrix uniquely integrates diverse solutions into one platform, simplifying customer experiences. - Andy Gilbert
Success in affiliate programs requires strategic use of technology, not just its acquisition. - Lee-Ann Johnstone
Best of LinkedIn Posts on Field & Channel Marketing - Updates
Hiring a Director of Field Marketing to lead strategic ABM initiatives for top-tier accounts. - Kerri Blanford
Recurly seeks a Field Marketing Manager in London to drive subscription success in EMEA. - Markus Schmaus
Discover strategies for maximizing event attendance and enjoy a bonus tip. - Bob Sager
Connect with top event professionals through Club Ichi to streamline your hiring process. - Liz Lathan, CMP
Join South Pole's team in Canada as a Senior Specialist in Partnerships, Events & Webinars. - Clara von der Ropp
B2B events can be valuable if strategically approached, but not all offer real ROI. - Maria Belen Ni?o
Hiring a Channel Marketing Manager in the U.S. to drive growth and demand. - Adee McAninch
Netwrix seeks a Partner Marketing Manager to join their growing channel organization. - Melissa Schmulson
2bcloud simplifies cloud complexity for tech companies, collaborating with AWS to enhance customer support. - Limor Reznik
Partner marketing is rapidly evolving, emphasizing collaboration, creativity, and community for success. - Ana Cordova
Partnerships are key to growth in 2025, utilizing tools and experts for success. - George Vitko
Channext enhances SMB growth, product launches, and cross-selling through automated partner-driven marketing. - Rick van den Bosch
I introduced the PARTNERS Framework to align Marketing, Sales, and Partnerships for effective GTM strategies. - Jason Yarborough ??
Best of LinkedIn Posts on Field & Channel Marketing - Reports
Event marketing success hinges on strategic approach, not budget, for effective ROI demonstration. - Julius Solaris
Shopify's ecosystem-first approach drives significant growth, paying partners $1 billion in 2024. - Roman Kirsanov
Download our new ebook on Partner Sales and Ecosystem-Led Growth featuring industry success stories. - Bob Moore
Examples of key performance indicators for evaluating inbound partner effectiveness. - ?? Linkon Axon
The State of the Nation report will provide unprecedented insights into the UK affiliate market. - Kevin Edwards
Event marketing, enhanced by AI insights, significantly boosts revenue, sales cycles, and close rates. - Lana Kazzaz
Best of LinkedIn Posts on Field & Channel Marketing - Events
The 'Inside Partner Marketing' workshop fostered community, idea-sharing, and deep engagement among Partner Marketers. - Christina Carstensen
The Partnership Leaders Catalyst Summit 2025 highlighted the importance of meaningful connections, strategic growth, and AI's transformative role in partnerships. - Yabing W.
Explore Chanimal's insights on building successful channel partnerships in a video podcast. - Ted Finch
Joined Partnerships Unraveled podcast to discuss partner enablement; nominated Theresa Caragol for next episode. - Jennifer Judy
Specialized learning systems and AI enhance channel partner training effectiveness and sales performance. - John Leh
Joined Alex Whitford on the Partnerships Unraveled podcast to discuss channel strategies and partnerships. - Dana Sell
Daniel Laskus discusses PCCW Global's unique U.S. Channel Partner Program on the Top Gun Show. - Steve Farmiloe
The monday.com Partner Summit in London highlighted the power of collaboration and community success. - Corinne Vitale
Whom to Follow on LinkedIn - Newly Added
What's Next?
We filter out and handpick the most relevant posts about Field & Channel Marketing bi-weekly to help you navigate the LinkedIn jungle and find real value.
We look forward to hearing your thoughts.
Thanks for putting this together, we’ll share with our community, they’ll love it!
Co-founder @eventmate | ticketing in messengers ??? ????
13 小时前Thanks for the feature, Thomas ?? Appreciate the insights you and the team are curating — definitely a must-follow for anyone in the field!!
Thanks for sharing this..will share away with our members.
Thanks for the shoutout Thomas Allgeyer . As always such a great list of PM articles & info!
CEO at Talented Learning | Learning Systems Industry Analyst and Consultant
15 小时前Grateful to see our recent Talented Learning Show Podcast included on this expansive list of resources for field and channel marketing professionals, Thomas Allgeyer. Thanks so much! Thanks also to my guest on this episode about the increasingly strategic role of AI in channel partner education. Appreciate guest Brett Strauss for bringing gravity to this discussion - and to his team at NetExam - The Partner & Customer LMS+ for continuing to demonstrate innovation leadership in this space. cc Talented Learning - Research and Consulting