Best of LinkedIn CW 09/ 10: AI in B2B Marketing
Thomas Allgeyer
Providing you with the in-depth market research and insights for complex B2B markets you've always wanted and needed: Consulting-driven, on-point, precise, consolidated, and interpreted.
Hello Everyone,
Find below our bi-weekly results for the Best of LinkedIn posts on AI in B2B Marketing.
For CW 07/ 08, we have handpicked 60 posts and 35 new people you should follow.
The?European ABM Forum in Amsterdam in April: Will you attend the B2B Marketing and SPOTONVISION - B2B Marketing Agency event? Would be great meeting you there! Registrations are open; find further details below.
In our highlighted read, Scott Brinker shares insights on how AI agents are transforming the buyer’s journey through enhanced intent capture.
We have also included relevant events focusing on AI in B2B Marketing.
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Have a great read and many thanks for sharing your insights!
Thomas
P.S.: We’re passionate about in-depth B2B Market Research - 100%, full-time. With a dedicated team of ~25 experts, we specialize in uncovering missing insights on specific topics. Happy to chat if this sparks your interest.
The European ABM Forum 2025, 3rd April in Amsterdam
Will we meet at The?European ABM Forum?- Amsterdam by B2B Marketing and SPOTONVISION - B2B Marketing Agency ?
A fantastic event is coming up in Amsterdam on 3rd April where you can explore how AI and ABM are transforming B2B connections, engagement, and growth.
What can you expect:
Who will speak (so far known):
Registration is already open (you can get in contact with me regarding Code)
Generative AI and the Intent-Driven Buyer’s Journey
Scott Brinker shares insights on the transformative potential of AI agents beyond customer service, emphasizing their role in the early stages of the buyer’s journey. While traditional journey maps assume a linear path, real buyers navigate a more complex, unpredictable process. AI-powered concierge agents can significantly enhance intent capture by leveraging content intelligence to better guide buyers.
Together with Frans Riemersma and the PathFactory team, Scott has explored this topic in depth, resulting in the newly published paper: Generative AI and the Intent-Driven Buyer’s Journey.
Upcoming Events
Please let us know if you come across any additional events that will add value.
Best of LinkedIn Posts on AI in B2B Marketing - Actionable Insights
Supercharging marketing efforts with all-in-one AI agent. - Billy Tea
AI transforms marketing by automating tasks, enabling strategic focus, and boosting sales effectiveness. - Carolyn Healey
AI and SEO thrive together; adapt and automate to stay competitive and succeed. - Tom Winter
Marketers increasingly use AI to streamline processes, enhance targeting, and improve efficiency. - Oren Greenberg
Optimize your content for AI tools by updating strategies beyond outdated SEO myths. - Christopher Penn
Automate account scoring and enrichment to quickly identify high-priority prospects using Clay. - Ben Wright
Leverage AI to enhance business efficiency by automating tasks and optimizing operations. - Ken Cato
AI reduced segmentation time from 4 hours to 60 seconds, boosting revenue per recipient by 83%. - Nathan Snell
Real-time expert insights in marketing surpass ChatGPT's capabilities, especially in evolving SEO strategies. - Shivani Persad
AI is transforming marketing from a tool to a strategic growth engine, requiring adaptive collaboration. - Christina Richards
Best of LinkedIn Posts on AI in B2B Marketing - Strategic Insights
Agentic Frameworks revolutionize marketing by using autonomous AI systems to optimize and automate outcomes. - Mathew Sweezey
AI can quickly outline marketing strategies, but human input is essential for completion. - Brian Hansford
AI is transforming business strategy by creating ecosystems that enhance customer engagement and revenue. - David Edelman
AI is revolutionizing pharma customer engagement by enabling personalized, conversational, and data-driven experiences. - Dr. Andrée Bates
Generative AI is transforming business operations, demanding strategic adoption by CEOs for growth and innovation. - Rajiv Narayan Giri
AI enhanced sales training efficiency, enabling 5X more reps to be trained without replacing coaches. - Michael Ocean
OpenAI and Grok 3 are the top AI Deep Research tools for business use, offering comprehensive results. - Karl Yeh
AI's current boom mirrors the dotcom era, with success hinging on value, human-AI synergy, and trust. - Christopher Rack
CMOs should leverage GenAI for organizational transformation through strategic training and data management. - Drew Neisser
GenAI transforms Cloud GTM strategies by enhancing speed, precision, and scalability for SaaS companies. - Jai K.
Success with AI agents for SMBs requires great data, context, and a collaborative platform. - Nicholas Holland
AI is transforming sales by automating tasks and enhancing efficiency, making adaptability essential. - Kelly McKinnon
AI amplifies human creativity and requires strategic vision and collaboration for effective use. - Michelle Daly-Padron
Integrate AI strategically to future-proof businesses by automating growth, enhancing decision-making, and reskilling teams. - George Drakoglou
AI SDRs automate repetitive outbound tasks but can't fully replace human sales reps yet. - Bill Stathopoulos
Prepare for the future with AI by diversifying income, investing, and valuing life beyond work. - Nicole Leffer
The post explores the evolving role and future potential of AI Agents in business. - Zoe Scaman
AI discovery leads are growing rapidly, offering a temporary market advantage before enterprise adoption. - Silvia Valencia
Integrating AI into marketing is crucial for career advancement and staying competitive in the industry. - Kyle Lacy
Forward-thinking marketers focus on building and leading AI teams, not just using AI tools. - Liza Adams
Marketers must adapt to target AI agents, not humans, by mastering data, algorithms, and technology. - Warren Jolly
AI adaptation in consumer businesses highlights Claude's superiority, need for AI-first software, and internal adoption challenges. - Roman Kirsch
AI transformed marketing strategies, driving exponential growth and leading to the founding of an AI-driven consultancy. - Lari Numminen
ABX is now accessible to marketing teams of all sizes, thanks to modern tools and technologies. - steve armenti
Simplify AI adoption with practical data management for better ROI, not costly projects. - Pooja Jain
AI-driven sales outreach is advancing, but full automation faces challenges in effectiveness and personalization. - Justin Norris
AI chatbots are rapidly evolving, with diverse strengths like research, problem-solving, and productivity enhancement. - Valeriya Pilkevich
AI agents can revolutionize intent capture in the buyer's journey, enhancing customer service. - Scott Brinker
Best of LinkedIn Posts on AI in B2B Marketing - Updates
Bev Burgess 's new book offers valuable insights on ABM approaches and AI's role in marketing. - Joanna Moss
I created an AI clone of myself to provide 24/7 expertise on my website. - Zohe Mustafa
AI tools are essential for revenue growth; explore our top picks across various categories. - Alex Vacca ?????
AI is revolutionizing sustainability communications to fulfill COP21 commitments through impactful storytelling. - Julianne Hickey
The March AI-First Newsletter highlights GenAI-driven traffic growth and AI search optimization insights. - Carrington Malin
Swivel uses AI to automate personalized emails, achieving higher reply rates and scalable growth. - Simcha (Simka) Kackley, MBA, OMCP
AI enables instant transformation of information into high-quality content across various formats. - Aaron Levie
In 2025, effective marketing requires diverse AI tools beyond just ChatGPT. - Matt Village
AI tools enhance email marketing by automating outreach, personalizing content, and improving engagement tracking. - Chris Knight
AI is revolutionizing sales by enhancing customer relationships and empowering teams with valuable insights. - Gabriele Barbera
Discover essential AI strategies for successful GTM in Demandbase's insightful new eBook. - Kelly Hopping
Best of LinkedIn Posts on AI in B2B Marketing - Reports
AI is transforming marketing, with top teams leveraging it for strategic advantage and measurable results. - Timothy Young
Despite AI hype, Google Search remains dominant, with AI tools representing less than 2% of searches. - Amanda Natividad
AI in B2B marketing is underutilized due to data quality issues and lack of strategic execution. - Cori Gordon
Best of LinkedIn Posts on AI in B2B Marketing - Events
Discussion on AI agents' impact on marketing, exploring automation, potential, challenges, and future innovations. - Bj?rn Radde
The decision to use AI in writing is subjective, existing on a spectrum of human-machine collaboration. - Paul Roetzer
The author is shifting focus to explore AI's transformative impact on marketing and customer engagement. - Joanna Edwards
Marketers should use AI to create quality, trust-building content, not just mass-produce it. - Ruth Burr Reedy
AI agents are revolutionizing marketing strategies with hyper-personalization and unified data in 2025. - Nicolas Babin
d3con highlighted AI's growing impact on marketing, emphasizing personalization, creativity, and sustainability. - Dr. Fabian Goebel
AI enhances content creation, but human creativity remains essential for differentiation. - Drew Brucker
Join us to learn about optimizing efforts by doing less, better under pressure. - Kacie Jenkins ??
Whom to Follow on LinkedIn - Newly Added
What's Next?
We filter out and handpick the most relevant posts on AI in B2B Marketing bi-weekly to help you navigate the LinkedIn jungle and find real value.
We look forward to hearing your thoughts.
Al Generalist, I Build & Deploy your AI team | Head of Marketing / Growth Hacking / GTM | AI Agents, Avatars, & Automations, No-Code Workflows Development, SaaS
20 小时前I like the format of the curated posts. Lots of great creator's content to read and its all selected for you! Thx! Also, thank you for tagging me ??
CEO @ CMO Huddles | Podcast host for B2B CMOs | Flocking Awesome CMO Coach + CMO Community Leader | AdAge CMO columnist | author Renegade Marketing | Penguin-in-Chief
1 天前Thanks for including me. Would you consider listing our 2nd annual CMO Super Huddle in Palo Alto 11/6-7/2025? It's limited to 101 B2B marketing leaders. We sold out last year and expect to do the same this year.
Founder - PowerUp AI | AI Educator & Business Advisor | INSEAD MBA | Perplexity Business Fellow'25
1 天前Thanks for including me, Thomas Allgeyer! Your newsletter always introduces me to amazing content and creators.
Everyone has a purpose. My mission is to empower individuals with the tools to achieve theirs. Generative AI | Board Member | Co-Founder | Advisor
1 天前A big thanks to Thomas Allgeyer for featuring me on a list of experts.
Drives Growth with Passion. B2B. B2C. SaaS. | AI Marketing Expert | Creator of 250 Custom GPTs | Media Buyer | Digital Strategist | Lead Generation | Marketing Consultant | Fractional CMO | DJ | Punster
1 天前Good collection. Saved. Here's my own newsletter on AI marketing. https://www.dhirubhai.net/newsletters/ai-for-leads-sales-7228442197694517248