Best of LinkedIn CW 01/ 02: Go-to-Market
Thomas Allgeyer
Providing you with the in-depth market research and insights for complex B2B markets you've always wanted and needed: Consulting-driven, on-point, precise, consolidated, and interpreted.
Hello Everyone,
Find below our bi-weekly results for the Best of LinkedIn posts on Go-to-Market.
For CW 01/ 02, we have handpicked 60 posts and 31 new people you should follow.
ABM Community 2.0: Let′s bring everyone together - not purely limited to LinkedIn! Join our virtual ABM Community Meeting on the 22nd of January! Find further details below :)
In our higlighted read, Maja Voje discusses the critical importance of market segmentation in Go-to-Market (GTM) strategies.
We have also included relevant events focusing on Go-to-Market.
????? ?????? ?????????? ???????? ????????????, ???????? ???????? ???? ??????????????????! ???? ?????????? ?????????? ???????????????? ?????????? ???????? ???? ???????? ?????? ?????????? ???? ?????? ????????.
Have a great read and many thanks for sharing your insights!
Thomas
Ps.: Are these RoundUps our core business? Nope :) At Frenus, we deliver in-depth research to empower Go-to-Market teams. From detailed account profiling to market trend analysis, our actionable insights are designed to help you identify opportunities, address challenges, and accelerate your market entry with precision.
Join us for the first ABM Community Meeting on 22nd of January! ?? Time: 11:00 AM CET
We’re thrilled to invite you to our ABM Community’s Kickoff Meeting! Here’s what’s in store:
?? Ask the Experts (6 experts a 10min)
Got burning questions about Account-Based Marketing? Submit them during registration! Our experts will address the most pressing topics, chosen through a pre-session poll. I am so looking forward to welcoming you: Bev Burgess, Ingrid Archer-van den Berg, Joanna Moss, Christian Weiss and Sascha Steiner! Thanks for taking your time!
Special: Bev will answer your questions about her new book: Account-Based Marketing: The definitive handbook for B2B marketers (will be published in March)
?? Interactive Networking (30min)
After the expert Q&A, connect directly with fellow ABM enthusiasts in our dedicated Networking Area. Share insights, strategies, and success stories to fuel your 2024 ABM initiatives!
You can register here: https://abm.frenus.com
The Importance of Market Segmentation in Go-to-Market (GTM) Strategies
Maja Voje highlights the critical importance of market segmentation in Go-to-Market (GTM) strategies, emphasizing that targeting the right market segment can be the deciding factor for success. Drawing from Peter Drucker’s insights, it stresses understanding customers deeply to ensure products or services align seamlessly with their needs. Traditional segmentation methods include demographics, firmographics, geographics, psychographics, and behavioral data, complemented by emerging techniques.
Two key approaches in GTM strategy are outlined: Empirical Testing First, which involves launching, learning, and pivoting in large markets with lower initial stakes, and Research-Driven GTM, focusing on detailed customer insights before launch for high-stakes decisions. The summary underscores the importance of identifying a "beachhead segment" to concentrate efforts and achieve scalable success.
Upcoming Events
Please let us know if you come across any additional events that will add value.
Best of LinkedIn: Calendar Week 01
GTM leaders must automate now to avoid falling behind competitors in the AI-driven market. - Dave Boyce
Embracing short-form content, personal branding, and improved client offers for an exciting 2025. - Marielle Camba
A fully integrated strategy with the product team will revolutionize marketing impact by 2025. - Nick Power
76% of founders worry most about Go-to-Market execution, crucial for startup survival. - Adam Jay
Start your Go-To-Market strategy now by taking the first step and breaking it down. - Colleen Pimentel, CPA
Early-stage startups should prioritize learning and validation over scaling in their GTM strategy. - David Nathan Goldstein
SaaS success in 2025 hinges on strategic partnerships that build ecosystems and scale trust. - Aditi Aggarwal
A differentiated Go-To-Market Strategy is key to breaking $1M and $3M ARR in SaaS. - TK Kader
We're shifting to a customer-centric GTM strategy using AI for meaningful, value-driven interactions. - Lee Fisher
Identify and address misalignments in GTM tech, processes, and people through regular audits and collaboration. - Darrell Alfonso
Revenue leaders should prioritize lead value over volume to effectively drive ARR. - Sophie Buonassisi
A unified methodology is essential for successful partner GTM strategies in 2025. - Anton Silaev
??Roee Hartuv shares insights on using the "bowtie" framework for SaaS revenue growth and GTM effectiveness. - Michael Smart
Discover key strategies and benchmarks for optimizing your GTM function and driving 2025 success. - Dan Watkins
Building a GTM engineering function requires expertise and effort, not just technology or shortcuts. - Scott Martinis
The emerging trend of GTM Engineering in Rev Ops is a potential disaster for startups. - Max Maeder
The B2B buying and selling process is broken, needing a shift to focus on qualified responses. - Mani Iyer
GTM has rapidly evolved, but foundational strategies remain crucial for success. - Alon Even
AI tools like Gemini and Claude make measuring and maximizing brand impact faster and easier. - Liza Adams
Founders should own and streamline GTM efforts, focusing on alignment, messaging, and understanding customers. - Alexander Estner
The podcast explores B2B SaaS startup success factors and sales strategies from a VC perspective. - Bj?rn W. Sch?fer
CROs are crucial in aligning GTM teams to enhance B2B buyer experiences. - Meghan Spork
Most startup founders struggle to achieve product-market fit due to inadequate customer discovery processes. - Adam Robinson
Most companies make preventable LinkedIn demand generation mistakes, like misaligned responsibilities and unclear audience targeting. - Ben Wright
Jacco's Bowtie model revolutionizes GTM by applying manufacturing principles to optimize sales processes. - Daniel Zsolt Rényi
Key GTM strategies for 2025 include CEO leadership, retention focus, and simplified alignment. - Sangram Vajre
RevOps should evolve into GTM Engineering to drive direct revenue impact and career growth. - Toni Hohlbein
Best of LinkedIn: Calendar Week 02
Steal a proven GTM framework to target ideal clients and drive sales in 90 days. - Luke Shalom
Acronyms essential for B2B SaaS GTM in 2025, including GenAI, LLM, PLG, and more. - Brendan Short
领英推荐
Embrace innovation and customer-centricity to succeed in a rapidly changing business landscape. - Neeraj S.
GTM Engineering and RevOps together drive innovation and scalability for optimal growth. - Yash Tekriwal ??
Founders often struggle with market size and GTM, but a solid approach can attract investors. - Nick Katz
Founders face a "Go-to-Market Dilemma" when scaling, risking delays and potential collapse. - Drew Rogers
Mastering AI-driven innovation and intent signals is crucial for a successful 2025 GTM strategy. - Glen Swindell
Choosing the right market segment is crucial for a successful go-to-market strategy. - Maja Voje
Lead generation requires an integrated, multi-channel approach for effective scaling and growth. - Alex Vacca ?????
The document "Defining Message Market Fit" popularized a new approach to audience-targeted messaging. - Kellen Casebeer
AI is transforming sales, creating disruption and opportunity, but sales roles will evolve, not disappear. - ??Pablo Dominguez
Explore AI advancements and insights in the latest GTM AI Podcast and newsletter. - Jonathan M K.
A successful Go-to-Market strategy involves defining your audience, creating value, aligning marketing and sales, and iterating. - Alejandro Cremades
AI is transforming GTM strategies, enabling efficiency and resource reallocation without reducing headcount. - Viviana Faga
Effective GTM planning requires accounting for headcount, ramp, attrition, and sufficient pipeline coverage. - Jeff Ignacio
Learn from top GTM teams to modernize strategies and achieve success in 2025. - Haris Halkic
SaaS companies must align GTM and product teams to leverage integrations for growth and retention. - Jon Pruitt
Effective change management strategies can transform transitions into growth opportunities for GTM teams. - Ann Neir
Toast's GTM focus significantly boosts financial performance, making it a compelling company to watch. - Aubrey Chapnick
The "build vs. buy" debate is evolving into a hybrid approach combining both strategies. - Bolu Ben-Adeola
The Bullseye Framework is a strategic approach to identify and optimize effective marketing channels. - ????Sallyna Ferguson????
B2B companies need both brand awareness and lead generation for effective growth. - Moshe Pesach
Leverage expert networks like InTandem to navigate and implement AI-focused GTM tools effectively. - Sam Jacobs
Learn SaaS GTM strategies quickly to align contract value with the right growth approach. - Ryan Staley
Join a workshop on Go-To-Market Strategy and Goal Setting for 2025 with actionable tools. - Paul Sullivan
Explore these high-quality newsletters for insights on GTM and RevOps strategies and tools. - Chris Viglietta
GTM Engineers should advance beyond Clay by learning n8n for dynamic, automated data solutions. - Laurens Nys ??
The biggest threat to outbound sales is stopping prospecting after the first negative response. - Todd Busler
Make your GTM strategy actionable by turning insights into practical steps and real-world applications. - Koen Stam
B2B success relies on basics, in-person interactions, customer-centricity, C-Suite engagement, team alignment, and long-term relationships. - Scott Barker
TestBox's GTM Playbook shares practical insights from real experts, not recycled hot takes. - James Kaikis
Relying on outdated "Inbound" vs. "Outbound" metrics hinders growth by obscuring true marketing effectiveness. - Chris Walker
Whom to Follow on LinkedIn - Newly Added
What's Next?
We filter out and handpick the most relevant posts on Go-to-Market bi-weekly to help you navigate the LinkedIn jungle and find real value.
We look forward to hearing your thoughts.
Thanks to be in the list Thomas Allgeyer
Senior Vice President, Revenue Operations & Strategy @ 6Sense | Previously?@Mindtickle, @Cloudera, @Box, @Glassdoor, @Cisco | 2xIPO | Start Up Adviser | Passionate about Revenue Scale, DEI & Ironman Triathlon
1 个月Thanks so much Thomas Allgeyer for the mention - this is a fantastic list! ??
Product Consulting that Accelerates Product Sales Growth Market Driven Practices that Improve Outcomes #ProductManagement #gtmdisrupted #prodmgmt #cpo #gtmstrategy #gtm #productmarketing
1 个月Thomas Allgeyer -- this is a great resource with a lot of value. Thank you for the mention. I appreciate you!
Thanks so much for the call out!
Building sales teams and revenue systems for B2B tech startups | Head of Benelux @Personio | Community builder @Pavilion
1 个月I learned from the best how I can turn shared knowledge into practical insights and share back here on this interesting platform. Thanks for the mention and the inspiration Thomas, as always!