The Best LinkedIn B2B Marketing Strategy For 2020

The year has just begun, still young and fresh, with all the possibilities that could happen for you especially if you are on LinkedIn.  What is your B2B marketing plan this year? LinkedIn has massive opportunities for your B2B marketing and I believe it is the best B2B marketing channel in 2020. Here is why:

LinkedIn was formed with the sole purpose of connecting professionals with job opportunities. What it essentially did was to bring together people seeking job opportunities with those offering the jobs. Now, if you are marketing to businesses where you do find a mass of business people together with their employees? On LinkedIn of course.

It didn't take long for LinkedIn to morph from the original platform where people came looking for a job into a professional network where professionals connected and met new people and businesses people maintain contacts. With millions of professionals and entrepreneurs together in one place, there must be a way to open the floodgates of success for your B2B marketing.

Today LinkedIn has become a content platform. You can meet new people, have one to one interactions with business professionals, publish articles on topics you love and share about the products you have on offer.

This offers you're an incredible way to organically reach your target audience.

As a B2B marketer. your LinkedIn marketing strategy for 2020 should only have two steps: engaging with others and publishing more content.

1)     Engaging With Others

Nothing puts you in a position to develop lasting friendships and build a community of followers than engaging with others. People naturally want to engage with others but not everyone is willing to take the initiative. Don't wait for others. Be the courageous one in the room.

There are a number of ways you can use to engage with others.

The 90 Posts Strategy

This strategy is quite simple. Every day find 90 posts on LinkedIn that relate to your business and add value in the comments section.

Make sure that your comments are not bullshit. You must add value to the person reading the post. This simply means that you need to engage your mind to come up with something that will not only attract the attention of the LinkedIn users but add value to them as well.

There are three easy ways you can use to find posts that are relevant to your business.

First, follow influencers, publications and people that make posts that are relevant to your industry. This will increase the number of relevant posts in your newsfeed.

Second, search hashtags that are relevant to your industry. This will help you find posts that relate to your business. 

Third, check the "today's news and views" section on your LinkedIn home page. Here you will see a lot of relevant trending posts on different topics. You can then commend on those posts, ask a question or even share a relevant article.

The key to this strategy is to put out their thoughtful engagements more often. This will earn you followers and name recognition. It may not be very easy as it seems, but if you can put in the work and get 90 engagements a day, you will be amazed at the level of success you will start to see. 

Host an Event

This is what Gary Vaynerchuk calls the high school party strategy. Back in high school, the easiest way for someone to gain popularity was to throw a party. The same works for B2B marketers on LinkedIn.

The best way to gain the attention of your target clients on LinkedIn is to host an event. Here you use LinkedIn to reach out to people with the same attributes as your target clients and invite them to an event that is relevant to their professional profile. You can send the invitations individually or you can use a targeted ad for people in your locality. You then leverage the talk to get people to know what you have on offer and remember you long after the event.

This gives you an opportunity to convert the people that show up to your event and many of their followers to paying clients.

2)     Publish More Often and Promote

Did you know LinkedIn articles get ranked on Google just like the articles you publish on your blog? Yes. They do. LinkedIn offers you the opportunity of a lifetime to organically reach your target audience by simply creating and publishing content on the platform. Let's look at some of the best ways you can use LinkedIn content.

Publish a Series of Videos

One of the best ways to reach out to potential clients is to use Videos. People love visuals. Generally, not many people have the time to read long posts but if you make short videos you will attract the attention of many of your followers on LinkedIn.

The trick here is to make your videos relevant to your target audience. This way you will make the people you want to do business with trust you and eventually you will be able to convert them to paying customers.

Remember to post regularly. This is the only way to make your potential customers remember you.

Start a Podcast

Podcasts are very popular these days. If you choose a particular topic or field and do a number podcasts on it you will be able to build your reputation as an expert in that field. This is a plus to your B2B marketing because everyone loves to do business with an expert.

You can also invite business executives from the companies you target to be guests on the podcasts and this will go a long way in helping in your goal. Furthermore, when you distribute the podcast on LinkedIn as a video the guests on them will be more than willing to share the videos with their followers which will further increase your reach and earn you more business.

Add Value

The key to a successful B2B marketing strategy on LinkedIn is to add value. There are so many people trying to promote and sell their products and business on the platform. Don't join the masses.

Instead, focus on providing value whether through education or entertainment. People inherently seek value. Think of what your target audience wants and create content that speaks to them. Eventually, they will start trusting you and will be willing to do business with you.

To stand out from the crowd in 2020 you need to start building relationships on LinkedIn by providing value. This will build you a good reputation that the right people will be coming to you for business even before you ask.

Note: Links used in this article are for affiliate marketing purposes. I may be paid a commission if you make a purchase. Thanks.