10 Best Lead Generation Software for Real Estate [Free & Paid]

The real estate industry is a very competitive one, and the key to success lies in cultivating a consistent stream of high-quality leads.

As the industry evolves, real estate professionals are increasingly turning to real estate lead generation software to streamline their lead generation efforts.

From capturing potential buyers and sellers to nurturing leads through the sales funnel, the right lead-generation software can revolutionize the way real estate businesses operate.

Whether you're a seasoned real estate agent, property manager, or a budding investor, finding the right tools to identify, engage, and convert leads is paramount to staying ahead.

In this article, we will discuss the best real estate lead generation software.

10 Best Lead Generation Software for Real Estate

1. ClickFunnels 2.0

ClickFunnels 2.0 is undoubtedly the overall best lead generation software for real estate. It's more than just a popular lead generation tool, it's an all-in-one marketing and CRM platform.

ClickFunnels provides lots of high-converting funnel templates for the real estate industry that you can make use of for your campaigns if you don't wish to create one from scratch.

It also equips you with all the tools you need to nurture your leads and turn them into paying clients.

This software can help you create marketing campaigns, monitor opportunities, track conversations, manage appointments, assess sales reps' progress, log phone calls, implement lead scoring, and handle various other aspects.

Features of ClickFunnels

• Lead Capture Forms: Real estate professionals have the flexibility to create personalized lead capture forms, easily integrated into their websites or shared seamlessly across diverse social media platforms. This functionality simplifies and enhances the lead generation process.
• Landing Page & Sales Funnel: Leveraging ClickFunnels' intuitive drag-and-drop builder, real estate agents can easily create captivating landing pages and sales funnels. This dynamic tool is instrumental in driving conversions and effectively engaging the target audience.
• Calendar Software: Enhance organization and streamline scheduling with ClickFunnels 2.0's master calendar. This feature consolidates calendars from Apple iCloud, Google Calendar, Microsoft Office 365, Exchange, or Outlook into one accessible location. It ensures you stay on top of your schedule, preventing missed meetings and avoiding over-commitment.
• Custom CRM Funnels: ClickFunnels 2.0 introduces Custom CRM Funnels, crucial for effective lead conversion. This empowers users to seamlessly follow up on leads, close deals, and provide support to customers. It serves as a centralized solution for managing customer-related data, facilitating upsell opportunities, and increasing visibility across sales channels.
• Checkout Funnels: Recognizing the importance of tailoring the checkout process to reduce cart abandonment, ClickFunnels 2.0 allows users to customize this crucial step. Gain complete control over the checkout experience, including one-click checkout, one-time offers, and options for upgrades and downgrades.
• Customer Center: ClickFunnels 2.0 unveils the Customer Center, functioning as a comprehensive hub for managing customer-related data. Users can oversee customer courses, payment information, billing profiles, payment history, lead magnets, and more. This centralized approach simplifies customer interaction management, enhancing upsell opportunities and increasing sales channel visibility.
• Real-Time Analytics & Funnel Stats: ClickFunnels 2.0 boasts a real-time analytics dashboard, offering crucial insights into the performance of sales funnels. Users can access quick overviews or dive into custom reports, employing filters to assess funnel conversions across various pages. The "Live View" option provides in-depth, real-time data for a comprehensive understanding of sales funnel dynamics.
• Blog Builder: In response to user requests, ClickFunnels 2.0 introduces the highly anticipated Blog Builder feature. Users now have the convenience of seamlessly creating and publishing blog posts within the ClickFunnels ecosystem. This addition proves invaluable for boosting organic traffic and expanding content marketing efforts.
• Improved Load Times: ClickFunnels 2.0 significantly enhances load times, surpassing market competitors. This noteworthy improvement in speed is particularly important, especially in light of the introduction of a multitude of new features

Read More: ClickFunnels 2.0 Review

ClickFunnels 2.0 pricing:

• ClickFunnels Basic Plan: Priced at $147 per month, this plan empowers you to create and launch up to 20 funnels. It includes features such as 1 website, 10,000 email contacts, unlimited courses, workflows, pages, products, and email sequences. Additionally, users gain access to the share funnels feature.
• ClickFunnels Pro Plan: Valued at $197 per month, the ClickFunnels Pro plan enhances your capabilities, enabling the creation and deployment of up to 100 funnels. This plan incorporates 25,000 contacts, 1 website, 3 domains, and offers unlimited courses, workflows, pages, products, and email sequences. Users also enjoy access to the share funnels feature, along with additional analytics and API access.
• Funnel Hacker Plan: Priced at $297 per month, the Funnel Hacker plan provides the most extensive array of features, including the capacity to generate an unlimited number of funnels. It encompasses provisions for 3 websites, 9 domains, and 200,000 contacts, along with unlimited courses, products, email sequences, workflows, and share funnels. This plan also includes enhanced analytics and API access.

Get Started With ClickFunnels 2.0 For Free

2. Unbounce

If you're seeking a dedicated lead generation solution for your real estate business, Unbounce stands out as arguably the best option currently available.

Unbounce serves as an advanced landing page builder, offering remarkable ease of use for businesses and marketers to effortlessly create tailored landing pages, popups, and sticky bars.

Leveraging powerful AI and machine learning capabilities, Unbounce assists in crafting compelling, brand-aligned, and highly effective marketing campaigns.

Explore the potential of features like Smart Builder, Smart Traffic, and Smart Copy to generate, optimize, and spark new conversion opportunities for your real estate business.

Unbounce boasts several features to enhance your landing page creation experience.

Features of Unbounce

• Drag-and-Drop Interface: Unbounce provides a user-friendly interface for effortless landing page creation. With a drag-and-drop feature, you can customize elements on your page without any coding skills.
• AI and Conversion Intelligence: Leveraging AI and conversion intelligence, Unbounce optimizes your landing pages for optimal results.
• A/B Testing: Unbounce allows A/B testing, enabling you to compare the performance of different landing pages and make data-driven decisions to enhance conversion rates.
• Integrations: It seamlessly integrates with popular tools like Zapier, Salesforce, Mailchimp, and Hubspot, streamlining your workflow by connecting your landing pages with other essential marketing tools.
• Templates: Unbounce offers over 100 customizable landing page templates, making it easy to create visually appealing pages quickly.
• Dynamic Text Replacement: The dynamic text replacement feature allows you to personalize landing pages for each visitor, creating targeted messages to improve conversion rates.

Unbounce pricing plans:

• Launch: $74/month (billed annually) or $99/month (billed monthly).
• Optimize: $109/month (billed annually) or $145/month (billed monthly).
• Accelerate: $180/month (billed annually) or $240/month (billed monthly).
• Concierge: Starting at $469/month (billed annually) or $625/month (billed monthly).

Get Started With Unbounce For Free

3. GoHighLevel

GoHighLevel is an all-in-one CRM and lead-generation software for agencies, realtors, and businesses of all sizes. It offers lots of attractive and high-converting real estate snapshots that realtors can use to generate leads and grow their businesses.

It also helps you in qualifying leads, tracking leads, managing pipelines, and a lot more.

Features of GoHighLevel

• CRM: Gohighlevel provides an all-encompassing Customer Relationship Management system, streamlining the management of leads, deals, and customer interactions within a centralized platform.
• Landing Page & Sales Funnel: Utilize Gohighlevel's intuitive drag-and-drop builder to quickly create engaging landing pages and sales funnels, effectively driving conversions and captivating your audience.
• Lead Capture Forms: Design custom lead capture forms easily embeddable on your website or shareable across various social media platforms, simplifying the lead generation process.
• Appointment Scheduling: Benefit from the built-in appointment scheduling system, enabling seamless coordination of appointments with leads and clients, streamlining your booking procedures.
• SMS Marketing: Gohighlevel empowers agencies with potent SMS marketing capabilities, offering a highly effective way to engage leads and customers, fostering relationships and boosting conversions.
• Email Marketing: Leverage Gohighlevel's robust email marketing system to craft and deploy personalized email campaigns, enhancing engagement and conversions for your real estate agency.
• White Label: Agencies can rebrand and resell the software to clients at their desired price point, retaining the entire profit while offering a customized solution.
• Sales Pipeline Management: Effectively manage your real estate agency's sales pipeline, encompassing lead tracking, deal management, and detailed reporting for more informed decision-making.
• Integrations: Gohighlevel seamlessly integrates with various popular tools, including Zapier, Facebook, and Google, expanding its functionality and compatibility with your existing software stack.

GoHighLevel Pricing

• Agency Starter: This plan, priced at $97 per month, includes all core Gohighlevel features but is limited to a single user account.
• Agency Unlimited: Priced at $297 per month, this plan encompasses all the features of the standard plan, providing the added advantage of an unlimited user account.
• Agency Pro (SaaS Pricing): At $497 per month, the Agency Pro plan builds upon the features of the Unlimited plan. It includes the additional benefits of white labeling and SaaS Mode functionality, offering a comprehensive solution for agencies.

Get Started With GoHighLevel for Free

4. Systeme.io

Systeme.io is a comprehensive, all-in-one platform designed to cater to a variety of needs, including building landing pages and sales funnels, automating email marketing campaigns, creating membership websites, and selling digital products.

Systeme.io stands out as the best free lead generation software for real estate agents looking to commence their online journey without incurring any costs or those seeking a complete marketing platform at an affordable monthly fee.

As someone who personally utilizes Systeme.io for landing page creation and marketing automation, I can attest to its effectiveness.

Key Features:

• Website Building and Hosting: Access a user-friendly website builder and hosting services on a single platform. The builder is easy to navigate and offers a range of customizable templates.
• Landing Page and Sales Funnel Builders: Utilize the drag-and-drop landing page builder to create professional-looking pages without the need for coding knowledge. Additionally, leverage the sales funnel builder to design multiple pages, including opt-in, sales, and thank-you pages, all seamlessly integrated within the same funnel.
• Email Marketing and Automation: Benefit from an email marketing system that enables the creation and dispatch of professional-looking emails, automation of email sequences, and segmentation of email lists.
• Mobile Optimization: Ensure your templates and pages are optimized for mobile devices, guaranteeing a visually appealing and functional experience on any device.
• E-commerce Integration: Easily integrate your website or landing page with popular e-commerce platforms like Shopify, WooCommerce, and more.

Pricing:

1. Free: $0 per month.
2. Starter: $27 per month.
3. Professional: $47 per month.
4. Business: $97 per month.

Get Started with Systeme.io for Free

5. Freshsales

Freshsales is an affordable CRM solution and lead generation tool meticulously designed to aid small business sales teams in efficiently managing their sales pipeline and accelerating deal closures.

It offers powerful tools for achieving successful sales outcomes, and its automation features enable effective time management and increased productivity.

Key Features of Freshsales:

• Lead Capture: Freshsales streamlines lead acquisition from diverse sources, including email, chat, and social media platforms.
• Deal Management: Efficiently oversee the sales pipeline, covering lead monitoring, deal administration, and comprehensive reporting.
• Email Marketing: Utilize a potent email marketing system to create and send personalized email campaigns to valuable leads and customers.
• Phone Integration: Seamlessly integrate with popular phone systems, allowing businesses to initiate and receive calls directly through the CRM.
• Reporting and Analytics: Leverage a robust reporting system to monitor performance and make well-informed, data-driven decisions.
• Mobile App: Freshsales provides a user-friendly mobile app compatible with both iOS and Android, offering businesses the flexibility to manage their sales pipeline on the go.
• Integrations: Maximize CRM capabilities by integrating with widely-used tools such as Zapier, Mailchimp, and Google.

Freshsales offers the following pricing plans:

• Free plan: $0 per month for 3 users
• Growth: Priced at $15 per user per month.
• Pro: Available at $39 per user per month.
• Enterprise: For advanced features, it is priced at $69 per user per month.

Get Started With Freshsales for Free

6. Simvoly

Simvoly stands out as a versatile website and landing page builder, offering an array of features to assist businesses in crafting highly effective and conversion-focused landing pages and websites.

With its user-friendly platform, customizable templates, drag-and-drop builder, and mobile optimization capabilities, Simvoly caters to the diverse needs of businesses seeking an impactful online presence.

Key Features:

• Landing Page Builder: Utilize the intuitive drag-and-drop landing page builder, allowing easy creation of professional-looking pages without requiring coding expertise. Choose from a variety of customizable templates and personalize them with your branding, images, and videos.
• Lead Magnets: Create lead magnets, such as ebooks, webinars, and free trials, to effectively generate leads and expand your email lists.
• A/B Testing: Take advantage of A/B testing capabilities to experiment with different versions of your landing pages and determine which one yields superior performance.
• Mobile Optimization: Ensure your campaigns look exceptional on any device with templates and pages optimized specifically for mobile devices.
• Custom Code Editing: Enjoy the flexibility to add custom code to your pages for more advanced customization options.

Pricing:

• Personal: $12 per month.
• Business: $29 per month.
• Growth: $59 per month.
• Pro: $149 per month.

Get Started With Simvoly for Free

7. GetResponse

GetResponse, initially established as an email marketing platform, has evolved into a comprehensive marketing solution, offering a diverse set of features encompassing high-converting landing pages, webinars, email campaigns, and more.

It serves as a robust landing page-building platform for lead generation and a sophisticated email marketing tool, enabling users to create campaigns that effectively convert leads into paying customers.

Key Features:

• Landing Page Builder: Utilize GetResponse's intuitive, drag-and-drop landing page builder to craft professional-looking pages without the need for coding expertise.
• Email Marketing and Automation: Benefit from an integrated email marketing system, allowing users to design and dispatch professional emails, automate sequences, and segment their email lists for targeted communication.
• A/B Testing: Leverage A/B testing capabilities within GetResponse to experiment with different versions of landing pages, determining the most effective one for optimal performance.
• Mobile Optimization: Ensure the visual appeal and functionality of campaigns on any device with templates and pages optimized specifically for mobile devices.
• E-commerce Integration: Seamlessly integrate your website or landing page with popular e-commerce platforms like Shopify, WooCommerce, and more, enhancing your online selling capabilities.

Pricing:

• Free: $0 per month.
• Email Marketing: $15 per month.
• Marketing Automation: $48.38 per month.
• Ecommerce Marketing: $97.58 per month.

Get Started with Systeme.io for Free

8. Hubspot

HubSpot serves as a cloud-based software platform that integrates lead generation, marketing, sales, and customer service tools, specifically designed to guide businesses through the entire customer journey, from attracting potential customers to converting them into loyal clients.

The platform offers a diverse range of features aimed at empowering businesses in efficiently managing marketing campaigns, automating sales processes, and delivering exceptional customer service.

Key Features:

• Marketing Automation: HubSpot provides a suite of marketing automation tools, simplifying marketing efforts with features such as email marketing, social media scheduling, and lead generation capabilities.
• Sales Automation: Businesses can automate sales processes, lead tracking, and deal closure through HubSpot's sales automation features, which include sales tracking, lead management, and comprehensive sales analytics.
• Customer Service Automation: Enhance customer service with automated support processes, incorporating ticket tracking, live chat, and customer feedback tools.
• Landing Page Builder: Effortlessly create customized, conversion-optimized landing pages using HubSpot's landing page builder. It includes a variety of customizable templates, an intuitive drag-and-drop interface, and A/B testing capabilities to craft high-performing landing pages that yield positive results.
• Social Media Management: Streamline your social media presence by scheduling and publishing posts on platforms like Facebook, Twitter, and LinkedIn. HubSpot's social media management tool also provides robust analytics and reporting features, enabling users to monitor social media performance and refine strategies over time.

Pricing Plans:

• Free: $0 per month.
• Starter: $30 per month.
• Professional: $1,600 per month

Get Started With Hubspot

9. GrooveFunnels

GrooveFunnels stands out as an all-in-one marketing platform, offering a comprehensive suite of features designed to facilitate the building and growth of online businesses.

Key Features:

• Website and Landing Page Builder: GrooveFunnels provides an intuitive, drag-and-drop website and landing page builder, empowering users to create professional-looking websites and landing pages without the need for extensive technical expertise.
• Sales Funnels: With a dedicated sales funnel builder, users can craft multiple pages, including opt-in pages, sales pages, and thank-you pages, seamlessly integrated within the same funnel for a cohesive user experience.
• Email Marketing and Automation: The platform incorporates an email marketing system, enabling users to design and send polished emails, automate sequences, and segment email lists for targeted communication.
• Mobile Optimization: GrooveFunnels ensures that templates and pages are optimized for mobile devices, guaranteeing a visually appealing and functional campaign presentation on any device.
• E-commerce Integration: Users can effortlessly integrate their website or landing page with popular e-commerce platforms such as Shopify, WooCommerce, and more, enhancing the overall online selling capabilities.

Pricing:

• Free: $0/month with limited features and access to the GrooveFunnels community.
• GroovePages Pro: $497 one-time payment.
• Platinum: $299/month.
• Platinum Lifetime: $1,397 one-time payment.

Get Started with GrooveFunnels for Free

10. Thrive Architect

Thrive Architect, a WordPress page-building plugin, stands as a versatile tool for businesses aiming to craft impactful landing pages and sales pages on their WordPress sites.

Tailored for real estate lead generation, it offers an array of features to enhance the creation of conversion-focused pages.

Key Features:

• Landing Page Builder: Thrive Architect boasts a user-friendly, drag-and-drop builder, empowering users to design professional-looking landing pages without requiring coding skills. With customizable templates and the ability to incorporate branding, images, and videos, businesses can create engaging pages effortlessly.
• A/B Testing: The plugin includes A/B testing capabilities, allowing users to experiment with different versions of their landing pages. This feature aids in identifying the most effective design for optimal performance.
• Mobile Optimization: Thrive Architect ensures that its templates and pages are optimized for mobile devices, guaranteeing a seamless and visually appealing experience across various platforms.
• Custom Code Editing: For advanced customization options, Thrive Architect enables users to add custom code to their pages, providing flexibility and creative control.

Pricing:

• Thrive Suite: $299/year.
• Thrive Architect: $99/year.
• Thrive Architect & Thrive Optimize: $199/year

Get Thrive Architect Licence

Final Words On Real Estate Lead Generation Software

In conclusion, selecting the right real estate lead generation software is a critical step towards achieving success in the highly competitive real estate market.

By leveraging these platforms, real estate professionals can streamline their processes, engage with potential clients more effectively, and ultimately convert leads into valuable customers.