The best kept secret in business: Why you shouldn't be one

A bit of Friday fun for you today with The Limelight, with an important reminder woven in ... Because it's sunny, I'm feeling summery and I want to whisper this into your ear (as your friendly Limelight-er)!

Picture this...

You’ve got a killer product, a service that makes angels sing, and a brand concept that could put Nike to shame. But there’s just one teensy problem...

...No one knows you exist.

Congratulations, you’re the best kept secret in business!

Here’s the kicker: being a secret is only cool if you’re James Bond undercover, not if you’re trying to make a splash in the market.

As a Business Strategist and Coach, I’ve seen it all. The heart-wrenching tales of brilliant businesses fading into the shadows because they were too modest, too hidden, or just plain too quiet. It’s time to change that. It’s time to shine a spotlight on your brilliance and step into the limelight!

How can you avoid going into next week as a best kept secret?

1. Are you sitting comfortably, then I'll begin... (aka Tell your story)

Your brand has a story, YOU have a story of why the idea for your business was burning inside of you keen to get out and it’s about time the world heard it. Whether it’s a quirky origin story, a tale of personal challenge and triumph, or a mission that sets your heart ablaze, people connect with stories. How can you craft a narrative that’s impossible to ignore?

2. Content that's hard to resist

Think of your content like a first date. You wouldn’t show up in your PJs, right? Your LinkedIn posts, updates, and newsletters need to be dressed to impress. Engaging, informative, and oozing with YOUR personality. We've all been bored silly by boring old "corporate" content that's about as animated as the Lions in Trafalgar Square. How can you make sure your content turns heads and keeps your audience coming back for more? (More of that later...)

3. "I've seen you on LinkedIn!"

Your customers are scrolling, posting and snapping. Are you? If not, you’re missing out. How can you turn your LinkedIn profile into a buzzing hub of activity, sparking conversations, and building a loyal community "tribe" who can’t wait to see what you’ll do next (and invest in your services / products).

Don’t let your business be the best kept secret. It’s time to step into the limelight, captivate your audience, and watch your success (and that of your clients!) soar. Because the world needs to know just how incredible you are — and with the right strategy, they will.

Ready to stop being a secret?

Let’s make some noise together!

Ready and willing to get more visible on LinkedIn? Make that happen with support from me, but grabbing one of the last remaining spots in my June Visibility Offer .

But hurry - only 2 dates remaining!

Who am I?

I'm Liz Hamlet - LinkedIn Top Thought Leadership Voice, London based Certified Business strategist, speaker & author.

I help my founder, CEO and corporate clients to unravel their strategy conundrums to maximise impact, growth and revenue.

I host monthly audio events with up to 2700 people registered per event on how to find networking opportunities that work for you. Steal my secrets.

Head over to my profile and hit the bell ?? for more on this topic.