The Best Kept Content Marketing Secrets

Did you know that according to research by Microsoft, the average attention span has dropped to eight seconds?

Yes, you read right. Eight seconds!

That’s just about the amount of time you have to get your audience’s attention. But the question is, what are the odds that you will grab their attention with your content?

With an unending barrage of content flying about every second of the day, the fate of what becomes of your content doesn’t rest on the “shoulders of a young boy.”

It rests solely on the shoulders of your content marketing strategy and how you intend to execute it.

Sink or swim. The ball is in your court.

To set your content marketing ball rolling, be sure to adhere to these two best-kept content marketing secrets.

1. Publish your best content and

2. Be consistent

Publishing your best content

With so much content being produced every day, competition in today’s so-called “attention economy” has never been more intense. As such, it’s vital that you only publish the very best content possible, or you can’t possibly hope to succeed.

It’s a sink or swim zone. Your content marketing is one way to navigate through the storm.

For your content to stand out, it has to cross the t’s and dot the i’s by being educative, informative, and entertaining. More often than not, consumers turn to content to get insights before making a buying decision.

Imagine what is bound to happen if your content is customized and tailored to meet your target audience’s needs. This will help your brand build relationships with your audience through thought leadership and trust.

Be consistent

Consistency is an overused word in the business world that it could pass as a buzzword. But in truth, it goes over and beyond being a buzzword. It’s not any different with your content marketing if you truly want to achieve some results.

Content consistency is important for two reasons:

First, it helps create a clear and cohesive message for your audience, and

Second, it helps to build trust with your audience.

When your content is consistent, your readers know what to expect from you, and they can count on you to deliver the same quality of information each time they visit your site or blog. Over time, this builds trust and loyalty, both of which are essential for any successful online business.

There are a few key things to keep in mind when creating consistent content:

1. Be clear about what you want to say

Before you start writing, take some time to think about the overall message you want to communicate. What do you want your readers to know, understand, or do as a result of reading your content? Keep this message in mind as you write, and make sure that everything you include supports it.

2. Write for your audience

It’s important to know who your target audience is and what they’re looking for. Write in a way that will address their needs and interests, and make sure your content is relevant to them.

3. Review and revise

Take some time to review your content before you publish it, and make sure that it’s clear, concise, and on-target. If you need to, revise it or add additional information to ensure it meets your goals.

These two content marketing secrets arms your marketing to create the engagement you want your brand to have. That's the start of achieving your business goals.

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