Best of June Newsletter
Martin Rieger
Mit 3D Audio ein Zeichen setzen - bevor es alle tun | Marken- und Produktexperiences, immersive Erlebnisse mit Storytelling
Hi there,
welcome back to my monthly newsletter ????. Here are the most important topics of 3D?Audio from June?that you shouldn't have missed:
Enjoy??
Spatial Computing Sound Experiences with Apple’s RealityKit Audio ????
Apple's new VR goggles are so badass that a completely new audio toolkit was needed. Spoiler: It's not Dolby Atmos since it's pretty useless here.
?? With its latest VR glasses, Apple has opened up a whole new world, not just visually but also acoustically. This innovation requires a rethink in audio production that goes far beyond what was previously known.
?? Discover how Apple creates an immersive audio experience that literally transports you to another dimension. This multidimensional approach, which I've pursued throughout my career, sets new standards in spatial computing.
?? Ready for the ultimate audio experience? My article provides all the details and features that show why Apple's VR glasses are so unique.
Apple & Google Now Build Head Tracking Into ALL Headphones ?? - But Make This Mistake ??
Almost all the big players in the tech industry are equipping their latest headphones with a fascinating technology: Motion sensors that detect head movements in real time to dynamically adjust the sound (head tracking).?
?? The aim? A sound experience that is more realistic and immersive than ever before. Because our hearing apparatus is effectively reproduced and even small head movements help us to localize the sounds around us.
?? Content such as Dolby Atmos, but even normal stereo can benefit from this - the sound sounds as natural as we know it from our natural environment.
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? So I think it's great that the technical basis for this is already being created. But while everyone is excited about this innovation, I came across a crucial detail that was overlooked in the euphoria.
3D Audio For Beginners - Straight Into The Sound Matrix
Did you know that there is a whole world of Spatial Audio beyond Dolby Atmos just waiting to be explored? You can't miss it and I was allowed to publish it in a huge article for Bonedo.
What exactly is 3D audio???? In the world of audio technology, we often talk about surround sound, but 3D audio goes one step further. It allows us to perceive sounds not only to the left, right, front and back, but also above and below us. Imagine being able to hear the rain pattering not only around you, but also above you. That's the magic of 3D audio. Most people know it from the cinema with Dolby Atmos, but that's just the beginning.
But how can you experience 3D audio for yourself???? There are two main ways: via speakers or headphones. While speakers can create an immersive environment in your room, headphones offer a more personalised experience. And the best thing? You don't need expensive equipment to immerse yourself in the world of 3D audio. Read my text?to find out more about the 3D audio matrix and why it is so important.
3 Reasons Why Radio?Is Not Dead, But Apparently Very Much Alive???
In an age dominated by Spotify and podcasts, radio has had its day - at least that's what I thought until I visited one.?However, the following reasons have?changed my mind:
1???A radio presenter?has to change the planned program within a very short timeframe, find the right words and guide the listeners through the show. This form of live journalism?thrives on interaction with the audience????, who are also switched into the program occasionally. That's something streaming services can't provide.
2?? And there is another crucial aspect that on-demand services cannot offer: react to events in real-time - from tragic or good news from around the world to the weather (because you don't want to hear Adele say "Hello" when it's sunny???)
3?? Today, great importance is attached to the careful selection and sequence of the music - with a balanced mix, so that, for example, two slow songs are not played one after the other, similar voices and genres are used, and so on. An AI can help to a certain extent, but a human still has to listen over the music mix. At night, that can be 20 tracks per hour ??.
I'm torn, on the one hand, I hardly listen to the radio myself ??, but on the other hand I think that this gives the medium its raison d'être. Let me know, what you think ??! You can contact me via the following channels ??
??Email ??Website ??LinkedIn ??Instagramw