Best Influencer Talent Manager Advice
The inspiration for this article came from a linkedin post of mine, which you can read here .
In the rapidly evolving landscape of social media and digital marketing, influencer talent managers play a pivotal role. We shape the success of both brands and influencers alike. As the bridge between talent and opportunity, these professionals navigate complex negotiations, foster meaningful relationships, and strategize for long-term growth.?And now I bring you the best Influencer Talent Manager advice.
In this comprehensive guide, we delve into the realm of influencer talent management, offering invaluable advice and expert insights. I’m here to empower both aspiring and seasoned managers in maximizing their impact and effectiveness in this dynamic industry. From cultivating talent to navigating brand partnerships and crisis management, this article serves as a roadmap up and coming influencers.
As professionals entrenched in the fast-paced world of influencer talent management, we understand the nuances and challenges that come with closing deals worth millions and orchestrating successful paid collaborations. Our wealth of experience isn’t just a testament to our expertise; it’s a treasure trove of invaluable insights waiting to be shared.?
Listening to the advice of social media influencer talent managers isn’t merely a suggestion; it’s a strategic advantage. Our first hand encounters with various scenarios, from negotiating contracts to navigating complex partnerships, offer a unique perspective that can’t be gleaned elsewhere.?
Learn from our collective wisdom to gain a competitive edge, sidestep common pitfalls, and unlock pathways to unparalleled success in the dynamic realm of influencer marketing. You ready? Let’s get into it.?
Table of Contents
Influencer Talent Management Tips
Hands down these are two elements that come up every single time I ask this question. Talent managers and people who work brand side all agree the importance of including location and contact information in your social media bio.?
You might not necessarily lose a campaign because you have your location listed but you could absolutely be overlooked for a campaign. There are often campaigns that are geographic dependent. Maybe a business? is opening up a new store in a new city so they want to partner with local people. Perhaps a brand can only ship to certain cities or parts of the country so knowing where you, the influencer lives is very important.?
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A HUGE pet peeve of a brand, rightfully so, is when they’re trying to get in touch with you but you’re not responding to your DMs or emails. Don’t create some fancy email for brands that you never check. Ensure it’s an email address that you have frequent eyes on. Also make sure you check the inbox (and spam folder) a couple times per week.?
I’ll often see influencers discussing if they should put their email into their social media platforms. What kind of question is that?? You want business right? You want to partner with brand collabs? Absolutely put your contact info into your bio. How else will they reach you?
Pro tip : Put your email directly into your bio. As of writing this, the email button on one’s IG bio is only accessible on mobile, not on desktop.?
Before you begin working with brands in any capacity, you have to have a great sense of what your business is, how you add value & who your audience is.? In very business-like terms, you, the Influencer are the product. That’s what the brand is buying – access to your creativity & your audience.? In order to ensure that a brand wants to work with you, the product, you absolutely positively have to nail your brand platform & purpose.
You can NOT and I repeat, can NOT just think that because you have a social media presence & a smart phone with a great camera, that you are an Influencer.? That’s not how it works.
When you treat this work as a business, there are certain things that come with the territory. It’s not all fun, creative photoshoots, getting hair and makeup done or traveling to exotic places. The hardest working people I know are entrepreneurs, which is you as an Influencer if you do this full time.?
Treating your Influencer work as a business means the expectations are high, your quality must be on point every single time and sometimes things don’t go as desired. When you’re working with a brand on a collaboration, there are deadlines, messaging briefs, edits and contracts. You are serving as their brand spokesperson & will be expected to follow a certain set of guidelines in a timely manner.
You will have people you hire to help you such as an accountant, an editor, an assistant, perhaps a manager. There’s boring admin work that nobody likes to do and there’s late payments that you will have to track down.?
Understanding your influencer niche is paramount in building a strong foundation for success in the dynamic world of digital marketing. By identifying and honing in on a specific niche, you can establish credibility, authenticity, and resonance with your target audience. This deep understanding allows you to create tailored content that resonates with your? followers, fosters engagement, and ultimately drives conversions.?
Moreover, knowing your niche enables you as an influencer to effectively collaborate with brands. Not just any brands, but ones that align with your values and audience, resulting in more meaningful partnerships and long-term success. In essence, niche expertise empowers influencers to carve out their unique space in the saturated digital landscape and stand out amidst the noise.
Successful Influencers and content creators know exactly who they are speaking to when they create content. They intimately know their audience’s problems, challenges & greatest joys. They are very focused on speaking to those elements with every single piece of content. Successful influencers, including the ones that you look up to, give reasons for people to come back to their platforms over and over again. They inspire their audience to like, share, save and comment on their content with great questions, call to actions or fantastic, engaging content.?
Being super clear on your niche isn’t just about ensuring the right audience finds you. It also ensures the right brand partners find you for successful collaborations.
To continue reading the best Influencer Talent Manager advice, head on over to my website : https://www.johannavoss.com/best-influencer-talent-manager-advice/
President at The Digital Renegades
8 个月Thanks for the feature, Johanna :)
Talent Manager, Fractional COO
9 个月This was a very fun article to write. Appreciated everyone chiming in.