The best HR & People Analytics articles of October 2021
David Green ????
Co-Author of Excellence in People Analytics | People Analytics leader | Director, Insight222 & myHRfuture.com | Conference speaker | Host, Digital HR Leaders Podcast
What is now a monthly compendium of resources on people analytics and data informed HR began in 2014, when I first curated a collection of articles on what was then an emerging field. In the seven years since, I’m pretty certain that one single edition has not featured resources by as many people analytics leaders and practitioners as October’s collection.
There are resources featuring 14 people analytics leaders and practitioners including from the following companies: Microsoft, Nike, Vodafone, Infineon, Cox Enterprises, Workday, PTC, Wayfair, Spotify, Merck Group, PayPal, Capital One and ABN Amro, whose leader Patrick Coolen appeared in the first compendium back in 2014! It’s people analytics professionals like these who do so much to further the field by sharing insights from their work with others.
The people analytics space continues to thrive as highlighted in Insight222’s People Analytics Trends 2021 study – Accelerating People Analytics: A Data Driven Culture for HR – captures. Three of the key findings are highlighted in FIG 1 below – click on the image to access a download of the full report.
FIG 1: Source: Insight222
Let’s get on with this month’s selections. As ever, enjoy reading and if you do, please share some data driven HR love liberally with your colleagues and networks.
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PEOPLE ANALYTICS
JONATHAN FERRAR, CAROLINE STYR AND NAOMI VERGHESE - Accelerating People Analytics: A Data Driven Culture for HR Article | Full Report
The aforementioned Insight222 People Analytics Trends 2021 study highlights that people analytics continues to grow in size – and in importance. To be successful, the people analytics leader needs to continue to invest in people analytics professionals and technology, as well as take lead responsibility to create a data driven culture. The CHRO demands this culture across HR so that people analytics is not just the preserve of the C-Suite. The use of data and analytics should be used for in-the-moment people decisions across the enterprise, whilst allowing the C-Suite to also tackle the most complex workplace and societal topics of the current era – hybrid working, mental wellbeing and diversity, equality, inclusion, and belonging. The key findings of the study are provided in the article, with full detail provided in the report.
Leading Companies invest more in people, have bigger teams, productise analytics at scale and have a data driven culture for HR
FIG 2: Three Components of a Data Driven Culture for HR (Source: Insight222)
PATRICK COOLEN AND JAAP VELDKAMP – 8 Big Tickets for People Analytics
As highlighted in the introduction, I started creating this compendium of people analytics resources back in 2014, initially as an annual collection and in more frequent editions as the field has grown considerably over the past seven years. Patrick Coolen has featured at least once every year. During this time, he has shared several insights tracking the growth and progress of people analytics and fact-based HR at ABN Amro, where he is the Global Head of People Analytics. In his latest article, written with his colleague Jaap Veldkamp, Patrick shares the ‘eight big tickets’ for people analytics for the bank over the next year. The first three ‘tickets’ are: i) Analytics for personalising career journeys and learning (“One important rule we apply is that the personalized analytical services we provide need to benefit our employees”), ii) Analytics for skills (“Based on a skill engine, we are able to see where specific skills are over- or underrepresented in our organization”), and iii) Analytics for quantifying the business value of HR (“The starting point in everything we do is to understand how we create business value”).
FIG 3: Source: Patrick Coolen and Jaap Veldkamp
ALESSANDRO LINARI - My Experience in Building a People Analytics Function
A brilliant article from Alessandro Linari, who has spent the past three-and-a-half years founding and building the people analytics team at Vodafone. As he explains, introducing people analytics into an organisation isn’t easy especially with minimal budget, but it can be done: with the right skills, support from senior stakeholders, and a relentless focus on business outcomes (skills, stakeholder management and business outcomes are three of the nine dimensions Jonathan Ferrar and I write about in our book – Excellence in People Analytics!). Alessandro’s article writes about the different challenges involved in ‘early-stage people analytics’ (“The first step consists of setting up a small function whose sole focus is to identify opportunities to prove value to the business”) and ‘mature people analytics’ (“Once the value is proven, the team can grow and take on wider responsibilities, including accelerating the transformation of HR into a truly strategic and data driven function”) and is laced full of practical guidance. Alessandro’s closing advice of: “Making growth (of the people analytics function) conditional to delivering value creates a sense of urgency that helps the team focus on what really matters” is a particularly astute observation. ?
FIG 4: Early-stage and Mature People Analytics (Source: Alessandro Linari)
CHRISTIAN OTTO - A 6-step-approach for People Analytics
Christian Otto shares the six-step approach (see FIG 5) he and the people analytics team at Infineon use to guide their work: “The steps are designed to ensure a scientific, analytically driven, fact-based approach to decision making.” The approach is similar to the Eight-Step Methodology for Purposeful Analytics we recommend at Insight222, and which was laid out in The Power of People (Guenole, Ferrar and Feinzig, 2017). The first step in each model involves identifying and clarifying the problem you are trying to solve before formulating hypotheses that can be tested with analytics (i.e. ‘Don’t start with the data, start with the business problem that needs to be solved!’)
The more strategic HR wants to become the more it finds itself in a consulting role. And consult means actually to convince
FIG 5: A 6-step-approach for People Analytics (Source: Christian Otto)
CHRIS SHORT - Diversity Forecasting with Markov Chains
Chris Short leads People Analytics at Cox Enterprises and, as he describes in his article, much of the focus of his team has been in collaborating with Cox’s inclusion, diversity and equity department. One of the challenges of work in this vital area is to help senior leaders understand the impact of changes in hiring, promotion and turnover over a period of time (e.g. Where will be in five years if our current rates of gender hiring and turnover continue?). As Chris explains and demonstrates with a helpful example, Markov Chains can help to visualise trends, stimulate discussion and drive action with senior leaders. A helpful and practical read for those working in or interested in the application of people analytics to topics related to inclusion, diversity and equity.
?FIG 6: Source: Chris Short
RICHARD ROSENOW – Buy-Side People Analytics
A key finding from the newly published Insight222 People Analytics Trends 2021 ?report is that one of the most important elements in delivering value through people analytics is having a data driven culture in HR. Richard Rosenow, who does so much to further our field through his thoughtful LinkedIn posts, advocates strongly (and in my view, correctly) in his latest article that HR business partners should not be overlooked in a people analytics delivery model. He then outlines six steps to invest in what he terms ‘buy-side people analytics’ including i) educating HRBPs and CoEs about people analytics (“This is almost as important if not more important than your first People Analytics hire”), ii) introducing self-service tools (“Creating intuitive products for access but also enabling self-service through training”), iii) Rotations (encompassing HRBPs spending time in people analytics teams and vice-versa), and iv) Accountability from CHROs (“Hold HRBPs and COE leaders accountable for understanding their data”). Alongside his concept of ‘buy-side people analytics’ (“Clients who want to solve problems in the business and believe they can do so with workforce data”), Richard also introduces a counterpart: ‘sell-side people analytics’ (“On the sell-side, in People Analytics teams we generate workforce data, insights, reports, products, research, and consulting that the business can put to use”). A must-read for all HR and people analytics professionals.
When we look at the people analytics marketplace, we have sell-side people analytics and buy-side people analytics and as a PA team, HR leader, or company interested in workforce data, you’ve got to consider and invest in both.
FUTURE OF WORK, HYBRID WORK AND RETURN TO WORKPLACE
KATHLEEN HOGAN AND KATHRYN MAYER – Rebooting Microsoft’s Culture
Microsoft’s Chief People Officer, Kathleen Hogan, was recently named HR Executive of the Year by Human Resource Executive magazine, and this interview demonstrates clearly why the award is so richly deserved. The article describes the key challenges Kathleen has had to solve – namely i) a company culture that had stifled innovation as well as prohibiting learning and collaboration, and ii) navigating the ongoing pandemic. It also outlines Kathleen’s key accomplishments – namely i) leading a cultural overhaul (“One of the key shifts was changing to a growth mindset, promoting learning and coaching that empowers employees”), ii) progressing diversity and inclusion, iii) embracing a flexible workplace, and iv) prioritising wellbeing during Covid-19. To learn more about the topics covered in the article, please listen to Kathleen’s guest appearance on the Digital HR Leaders Podcast and watch the clip below: How did Microsoft transform its culture?
ALEXIS SAUSSINAN - Realizing “Future Ways of Working”? Only with accelerating HR Digitization!
Alexis Saussinan, shares insights from Merck Group’s Future Ways of Working initiative, which is designed to shape changes in “the way we work, learn and lead in the future.” As befits his role as Global Head of Digital HR Technologies and People Analytics, Alexis highlights digitalisation as a driving force behind the initiative explaining that: “It is crucial to ensure we make the best out of data and technology to drive high business impact and deliver best-in-class user experience across all our people technologies.” Alexis then provides two examples that harness machine learning to equip leaders with the right data and insights to make people decisions at Merck Group: i) factors of employee engagement that have the most significant impact on retention (see FIG 7) and, ii) an HR chatbot called Ad@m. Both examples support Merck Group’s mantra: “No Business Plan without a People Plan, and no People Plan without data.”
No Business Plan without a People Plan, and no People Plan without data
FIG 7: Influencing factors of employee engagement on flight risk (Source: Alexis Saussinan)
DION HINCHCLIFFE – How to Think About and Prepare for Hybrid Work
With the exception of a few notable outliers such as Goldman Sachs, the hybrid model is now generally accepted by the majority of organisations as the future of work. The challenge will be to make this shift as seamless as possible for both physical and remote employees. As such, Dion Hinchcliffe’s compelling and comprehensive essay, which lays out a sensible path forward – one that prioritises wellbeing, promotes resilience and is centred on workers - is extremely timely. Dion tackles three leading priorities of a hybrid work model: i) preserving the productivity dividend of remote work, ii) sustain the long-term engagement of remote workers and connect them to the mothership, and iii) dealing with the disruptions yet to come.
FIG 8: Source – Dion Hinchcliffe
THE FUTURE ROLE OF HR
ALLAN FREED AND DAVE ULRICH - 5 Simple Concepts for Becoming a Better HR Business Partner
Allan Freed and Dave Ulrich team up distil the findings of the recent 8th round of the HR Competency Study to break down five practical concepts to be a better HR business partner. These include: i) If?your mindset is wrong, your skillset?hardly matters (“The best HR Business Partners realise that HR isn’t about HR – it’s about contributing to business success”), ii) Data is everywhere. Insight is hard to find (“What decision is the data encouraging the business leader to make that will improve performance?”), and; iii) Keep it simple (“Avoid jargon and the use of HR specific terms and phrases that have little meaning in a broader business context”).
To have high impact, the HR function must present as a unified and focused team
FIG 9: Created from source material by Allan Freed and Dave Ulrich
When I first entered the people analytics field in 2013, one of the first people analytics leaders I met was Placid Jover from Unilever, who at the time was Vice-President for HR Organisation Design and Analytics and is now the VP of HR for Latin America. Placid was - and continues to be - one of the smartest thinkers in our field, as the ten provocations he recently discussed with a group of HR leaders (and which he shared as two LinkedIn posts) ably demonstrates. All ten provocations resonate, but as a taster here are three: i) Quick access to skills (“When we look at the ‘buy, build, borrow’ talent options, the role of ‘borrowing’ will become more dominant”), ii) Review success metrics (“One of the measures ‘par excellence’ is attrition; my point of view is that as long as it is more than 5% and lower than the market then you’re in a good place”), and iii) A superb talent engine (“The role of HR technology to manage all talent and people data, and extract the right insights through people analytics is key for sound decision making”).?
People work for people; good managers who own and care about people/talent drive commitment and engagement in the business.
WORKFORCE PLANNING
AARON DE SMET, ANGELIKA REICH AND BILL SCHANINGER - Getting skills transformations right: The nine-ingredient recipe for success
As companies continue to grapple with the need for new skills to support wholesale changes in business strategy and ways of working, new research from McKinsey highlights nine ingredients (see FIG 10), which together provide a recipe for a successful skills transformation. As well as providing context on each ingredient, the article provides a persuasive argument for using each of the nine ingredients across three iterative phases of a skills transformation: “At the organizations that have implemented all nine practices, respondents report a nearly 100 percent chance of having a successful skills transformation—which is 2.5 times higher than the success rate for organizations that have failed to implement at least one of the practices”.
FIG 10: Nine key practices of a skills transformation (Source: McKinsey)
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SERENA HUANG - Tech-Enabled Strategic Workforce Planning – Do’s and Don’ts
Another helpful piece from Serena Huang, who leads people analytics and HR technology at PayPal, in which she reflects on her experience of leading workforce planning and implementing technology solutions to support a skills-based approach. One do and one don’t to whet your appetite: i) Do leverage technology to understand workforce skills and gap analysis (“If you are only cost-focused and aren’t incorporating skills in strategic workforce planning, you may end up with the right number of people, at the right costs, without the right skills needed to deliver for the business.”), and; ii) Don’t assume what works for one group will work across the enterprise (“Pilot in small groups with critical needs for planning and use the lessons learned to scale”).
Skills are the new currency, and it is how companies have started to hire and develop talent.
EMPLOYEE PRODUCTIVITY AND PERFORMANCE
ASHISH PARULEKAR - An engineer’s take on improving productivity of knowledge workers: Part 1: Cartesian Method | Part 2: Systems Thinking | Part 3: Math
As Ashish Parulekar (Head of Recruiting Analytics at Capital One) writes in the first of his fascinating three-part series, identifying “How to sustainably improve the productivity of knowledge workers is the big unsolved problem in People Analytics.” Ashish then proceeds to apply three problem solving techniques to answering his question: i) Cartesian (“Divide a complex problem into components which are less complex and repeat until the parts become simple to solve”), ii) Systems thinking (“Understand how different components relate to each other i.e. dependencies, relative importance, relative effort”), iii) Math (“An equation that helps the different components add up into the final product”).
FIG 11: First 3 levels of the productivity issue tree with components that may experience more stress due to COVID + WFH highlighted in red (Source: Ashish Parulekar)
?FIG 12: Information to be fed into a multivariate model to study factors of employee performance (Source: Ashish Parulekar)
EMPLOYEE EXPERIENCE
领英推荐
JONATHAN EMMETT, ASMUS KOMM, STEFAN MORITZ AND FRIEDERIKE SCHULTZ - This time it’s personal: Shaping the ‘new possible’ through employee experience
Research from McKinsey finds that people who report having a positive employee experience have 16 times the engagement level of employees with a negative experience, and that they are eight times more likely to want to stay at a company. Moreover, the research also finds that different experiences in the three core areas of EX—social, work, and organisation—explain most of the variation in how positively or negatively employees view their journey with their company. The article then illustrates and describes a three-step systematic approach to employee experience (see FIG 13) based on design thinking principles: i) Establish a baseline and build on it, ii) Identify and transform employee journeys using an approach encompassing personas and moments that matter (see FIG 14), and iii) Equip the full organisation for an EX transformation “implementing systems that let the organization scale EX—through better data, measurement, systems, and capabilities”.
FIG 13: Source – McKinsey
?FIG 14: Source - McKinsey
LEADERSHIP, CULTURE AND ETHICS
AMY EDMONDSON AND PER HUGANDER - Psychological Safety Is Not a Hygiene Factor
During Insight222’s recent fourth annual Global Executive Retreat, Amy Edmondson extolled the importance of leaders thinking like scientists and why psychological safety matters now more than ever. In this article for Psychology Today, Amy teams up with Per Hugander to outline ‘Three levels of Psychological Safety’ (see FIG 15). As the article explains, a level of 2 or below represents a toxic environment, a company that falls between 3 and 6 appears reasonably healthy, but is likely to be: “less engaged, open, and learning-oriented than first meets the eye.” Finally, an organisation that sits on the scale at a 7 and above, represents a significant culture achievement.
FIG 15: Three levels of psychological safety (Source: Per Hugander)
DAVE ULRICH – Crises are opportunities to lead
Dave Ulrich revisits the Leadership Code he first created together with Norm Smallwood and Kate Sweetman in 2009, revised in 2017 and now updates again to reflect the new leadership insights revealed in the crises of the last 20 months. This Leadership Code 3.0, which is shown below in FIG 16 and described in detail in Dave’s article, captures ten requirements for discovering and maximising opportunities in crises.
FIG 16: Leadership Code 3.0 (Source: Dave Ulrich)
TOMAS CHAMORRO-PREMUZIC AND NATHALIE NAHAI - Surprising behavioral science you can use to find out if your employer is ethical | TOMAS CHAMORRO-PREMUZIC - The toxic side of authentic leadership
As Tomas Chamorro-Premuzic and Nathalie Nahai write in their article for Fast Company: “Aside from the moral or ethical imperative, there are two clear benefits to being seen as a conscious, kind, and caring company. Namely, customer loyalty and advocacy, and attracting, engaging, and retaining sought-after employees, who are typically interested in being good organizational citizens and often dislike the idea of being associated with a selfish or greedy brand.” Tomas and Nathalie then offer suggestions to employees to help them determine whether their current or prospective employer really lives up to their values including: i) Listen to other employees, and ii) See how the company handles contentious issues. If you enjoy this article, I also recommend checking out Tomas’ article in The Guardian (far and away, the UK’s best newspaper) on why the best leaders are rarely themselves.
When it comes to finding a moral employer, the most important choice is not where you decide to work, but how you decide to impact that organization
ROB CROSS, GREG PRYOR AND DAVID SYLVESTER - How to Succeed Quickly in a New Role: Five Ways to Build a Strategic Network
The cover article of the latest edition of the Harvard Business Review, which is based on research by Rob Cross, Greg Pryor and David Sylvester of employee relationships and communication patterns in more than 100 diverse companies. The key discovery of the analysis was a hitherto overlooked key success criteria with regards to a role transition (i.e. a promotion, a move to a new organisation or a fresh challenge in an existing role): the effective use of internal networks. The article then describes five practices that amplify success: i) surging rapidly into a broad network by asking a lot of questions and discovering boundary-spanning, innovative people across the company; ii) generating pull by understanding, energising, and adjusting to new connections; iii) identifying how to add value, where one falls short, and which people in the broad network can help fill any gaps; iv) creating scale by using the network to engage other key opinion leaders, expand the scope and impact of one’s projects, and more efficiently deliver outsize results; and v) shaping the network for maximum thriving by making connections that enhance one’s workplace experience.
Employers can lead the way in showing people how to quickly build the connections that will help them thrive.
DIVERSITY AND INCLUSION
TIFFANY BURNS, JESS HUANG, ALEXIS KRIVKOVICH, ISHANAA RAMBACHAN, TIJANA TRKULIJA AND LAREINA YEE – Women in the Workplace 2021
The headline finding in the seventh year of the prestigious Women in the Workplace study, conducted by McKinsey in partnership with LeanIn.Org, is that a year and a half into the pandemic, women in corporate America are even more burned out than they were last year—and increasingly more so than men. Despite this, the study also finds that women leaders are stepping up to support employee well-being and diversity, equity, and inclusion efforts (see FIG 17), but that work is not getting recognised. The article provides a number of powerful insights (e.g. despite small gains, women are still grossly underrepresented at the c-suite level) and guidance on how to accelerate progress (e.g. steps to make the workplace more inclusive, and address burnout): “The path forward is clear. Companies need to take bold steps to address burnout. They need to recognize and reward the women leaders who are driving progress. And they need to do the deep cultural work required to create a workplace where all women feel valued.”
FIG 17: Source: Women in the Workplace, 2021 (McKinsey and LeanIn.Org)
STACIA GARR AND PRIYANKA MEHROTRA - Creating a DEIB Culture: The Skills Every Employee Needs
A sumptuous collaboration between RedThread Research and Degreed, which analyses what a skills-based approach to Diversity, Equity, Inclusion and belonging (DEIB) looks like and how it can drive business impact. The 58 pages in the report provide a host of insights including the following two: i) Top DEIB organisations are 81% more likely to have high customer satisfaction and 45% more likely to retain their employees (see FIG 18), and ii) at top DEIB organisations different employee populations focus on specific skills sets (see FIG 19).
FIG 18: Individual & Organizational Outcomes for High DEIB Index Orgs (Source: RedThread Research)
FIG 19: Skills for a DEIB Culture—By Employee Level (Source: RedThread Research)
HR TECH VOICES
Much of the innovation in the field continues to be driven by the vendor community, and I’ve picked out a few resources from October that I recommend readers delve into:
PODCASTS OF THE MONTH
This month I’ve selected four brilliant podcasts to dive into (you can also check out the latest episodes of the?Digital HR Leaders Podcast?– see ‘From My Desk’ below):
VIDEO OF THE MONTH
ANNE-MARIE ANDRIC AND GARY MUNRO – DISCO: Where People Data Comes to Dance | DISCO: The Next Dancing Moves
A great two-part vodcast featuring Gary Munro, Spotify’s people analytics leader, being interviewed by Anne-Marie Andric about Spotify’s internal people analytics app called DISCO (a brilliant name, by the way), and the difference between being data driven versus data informed in HR.
BOOK OF THE MONTH
RUPERT MORRISON – Data-Driven Organization Design
A timely second edition of Rupert Morrison’s seminal award-winning book: Data Driven Organization Design, which provides a practical guide with powerful visualisations of how to drive business performance with your organisation data and analytics. If you are looking to turn organisational design theory into practice - and align it to data - then this is the book for you.
RESEARCH REPORT OF THE MONTH
JASON CORSELLO - The State of Work 2021
October was a rich month for new research including the aforementioned studies from RedThread Research (on creating a DEIB culture), McKinsey’s Women in the Workplace and Insight222’s 2021 People Analytics Trends. The month also sees an extensive compilation of research and data by Jason Corsello, which helps better understand macro trends impacting the future of work. Insights include: i) the workforce is becoming highly distributed, nomadic, and demanding greater flexibility, ii) the time to reskill is now, and iii) Worktech is booming (see FIG 20).
FIG 20: Source: Acadian Ventures
TRAINING COURSE OF THE MONTH
IAN BAILIE - Using Human Centred Design Principles in HR
In this new course from the myHRfuture Academy, Ian Bailie explores the principles and process of human centred design and how these can be applied in HR to improve the experience of work and to help organisations to attract and retain top talent. Not only does this course aim to provide you with a solid set of tools to begin re-designing the experience of work within your organisation but it really brings the principles of human centred design to life sharing four real world case studies.
FROM MY DESK
October saw our first in-person Peer Forum for clients of the Insight222 People Analytics Program for 20 months, which was followed on the same day by the book launch for Excellence in People Analytics, the book I co-authored with Jonathan Ferrar. In November, I’ll be heading to the US for the first time since February 2020 for another Peer Forum – this time with New York based clients of the Insight222 People Analytics Program. October also saw four new episodes of the Digital HR Leaders Podcast:
THANK YOU
I’d like to say thank you this month to:
Until next month. Stay safe and stay well.
David
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ABOUT THE AUTHOR
David is a globally respected author, speaker, conference chair, and executive consultant on people analytics, data-driven HR and the future of work.?As Managing Partner and Executive Director at?Insight222, he has overall responsibility for the delivery of the Insight222 People Analytics Program, which supports the advancement of people analytics in over 70 global organisations.?Prior to co-founding Insight222 and taking up a board advisor role at?TrustSphere, David accumulated over 20 years experience in the human resources and people analytics fields, including as Global Director of People Analytics Solutions at IBM. As such, David has extensive experience in helping organisations increase value, impact and focus from the wise and ethical use of people analytics.?David also hosts the?Digital HR Leaders Podcast?and is an instructor for Insight222's?myHRfuture Academy. His book, co-authored with Jonathan Ferrar,?Excellence in People Analytics: How to use Workforce Data to Create Business Value?will be published in the summer of 2021.
SEE ME SPEAK AT THESE EVENTS
I'll be speaking about people analytics, the future of work at a number of upcoming events:
Creative Marketing Strategies
2 年A lot to learn of course =) Thank you for sharing. I would like to share my last article with you about the role of AI in HR, I am getting insights from HR leaders from different countries and industries on this topic. I would appreciate any feedback https://www.dhirubhai.net/pulse/present-future-role-ai-hr-edligo-learning-and-talent-analyti/?trackingId=A4QA%2BBV%2BgV%2FF1Cw1iMEHmg%3D%3D
Americas Human Resources Director
2 年Thanks David Green for that!! It is a great "tool kit" about People Analytics!!
RH | Coach | Mentor | Education |Transformation |
2 年Rudolf Razek Anne-Laure TRAN
HR Leader | Lead - People & Culture at VOLVO India
2 年Thanks as always David
SFIA | Skills Assessment | Digital, IT and Cyber Security Skills Management | IT Resourcing | Digital Transformation |
2 年Good article. Mapping your individual/team's/org's, digital skills against a Global Skills and Competency Framework like SFIA, is a good starting point for digital workers.