Best Healthcare Website Design Examples & Tips

Great medical website design makes inroads into patients’ needs and emotions. They reflect empathetic warmth and promote trust by calming aesthetics.

However, healthcare website design is much more than just a pleasant look. It clearly communicates the specifics of your healthcare practice, gives a seamless user experience, and grows your chances of getting new customers.

We compiled a list of the best medical website design examples that are user-friendly, visually appealing, and prioritize ease of use and accessibility.

Examples of Best 8 Healthcare Website Designs

Here are 8 healthcare website examples to serve as inspiration for improving or building your own.

01 Simple website search - Healthline

Website search should be as simple and straightforward as possible. Here are some tips to organize the search functionality on a medical website effectively:

- Ensure a search bar is visible on every page to avoid users having to look for it.?

- You can also implement predictive text input to help users type faster and provide hints for medical terms they might not know well.?

- Enable users to group search results into categories such as "Epidemiology" and "Dermatology" for more precise navigation.?

- A sort function allowing users to order results by criteria like the most viewed or most recent will also help to navigate the website faster.?

- Use breadcrumbs to show users their location within the website’s hierarchy, and add short descriptions to search results that highlight the search terms used.

Healthline is often cited in lists of healthcare website examples for its user-friendly design. Its search box is prominently displayed on every page, allowing easy access and quick navigation. It includes predictive text input, which suggests relevant medical terms as users type, helping them find accurate information faster.?

The search results are categorized by topics such as "Nutrition," "Mental Health," and "Fitness," which helps users quickly navigate to the specific area of interest. Additionally, Healthline offers sort options to display the most viewed or most recent content, enhancing the user's ability to find the most relevant and up-to-date information. Each search result includes a short description with highlighted search terms, making it easier for users to decide which link to click on.

02 High quality and strong imagery - Doktor 24

In terms of medical website design, using high-quality imagery not only showcases the quality of services offered but also "humanizes" the website by including pictures of doctors, helping prospective patients feel more connected and informed about who they are booking a visit with.

One of such outstanding healthcare website examples is Doktor 24. High-resolution images of their medical staff are prominently featured throughout the site. Each doctor's profile includes a professional photo, which helps to establish trust and a personal connection with potential patients. The imagery is combined with concise, informative text that highlights the expertise and compassionate care provided by their healthcare professionals. This design strategy ensures that the website feels welcoming and trustworthy, making it easier for patients to make informed decisions about their healthcare.

03 Patient reviews and testimonials - 23andMe

Reviews and testimonials are crucial in shaping the digital experience. According to BigCommerce, 92% of users read online reviews before making a decision. A common mistake in medical website design is prioritizing imagery and informational text while relegating testimonials to the bottom of the page.

To effectively engage visitors, the testimonial section should be prominently displayed, highlighted with bold colors, and include smiling pictures of patients to foster personal connections.?

One of the medical websites examples that features a good patient review section is the 23andMe. 23andMe website shows numerous personal stories from users, which are easy to find on the page and in the menu and can be browsed in a carousel. Additionally, the site includes a "Submit Your Story" button above these testimonials. This button enhances authenticity by suggesting that the stories are from real people, not marketers, and encourages users to join the community of satisfied customers.

04 Minimalistic and clear layout - Mayo Clinic

Achieving a minimalistic and clear layout for a medical website involves striking a good balance between content, aesthetics, and functionality. Keep the design neat and give your content ample space to breathe. This can be achieved by using plenty of white space to avoid clutter and ensure readability. Use visual elements like images and videos sparingly to support your messaging without overwhelming the homepage. It’s also important to stick to cohesive color schemes and professional typography to maintain a clean and professional look.

Mayo Clinic is one of the medical webiste examples that features great UI design. The site uses easy-to-read fonts that are consistent across pages, enhancing readability for all users. Information is well-organized using headings and subheadings, allowing users to quickly scan and find relevant content. Adequate use of whitespace helps to avoid clutter, making the site look clean and organized.

05 Clear contact information - Cedars-Sinai Medical Center

The primary goal of creating your medical website is to initiate patient care. To effectively connect with current and potential patients, it is crucial to provide easy-to-find contact information and online booking and ensure it is regularly updated.

Cedars-Sinai's website is one of the excellent medical website examples with a well-organized contact information and scheduling system. The site features a clean and modern design, emphasizing ease of navigation. The "Contact Us" page is easily accessible and provides multiple contact methods, including phone numbers, email, and an online form.?

For scheduling, Cedars-Sinai offers an intuitive patient portal that allows users to book appointments, view test results, and communicate with healthcare providers. The integration of a searchable "Find A Doctor" tool further enhances the user experience by allowing patients to find specialists based on their needs

A well-informed patient is typically more satisfied with their care. Educational resources on healthcare sites can help answer common questions and alleviate concerns, leading to a more positive overall experience.?

The CDC website includes information on infectious diseases, chronic diseases, and conditions like diabetes, heart disease, and obesity. Each topic includes data, prevention strategies, and treatment options. The website also has extensive resources on preventive care, including vaccination schedules, guidelines for healthy living, and tips for disease prevention. It’s one of examples of medical websites that provides a lot of valuable content to engage users and give them personalized information.

07 Color psychology - LuxMed

Using colors effectively in medical websites is crucial for creating a welcoming, trustworthy, and professional online environment. Colors play a significant role in conveying trustworthiness and professionalism. For medical websites, this is particularly important as your target audience needs to feel confident in the care and information provided.

LuxMed uses a thoughtful color scheme to enhance user experience and trust. The site primarily features blue for headers, links, and buttons, which conveys reliability and calmness. White is the main background color, keeping the design clean and readable. Gray is used for text and secondary backgrounds, adding a neutral and professional tone. The green color scheme and teal accents highlight important sections and call-to-action buttons, adding a touch of vibrancy and promoting a sense of health and wellness. This careful use of color ensures a friendly, trustworthy, and professional look.

08 Information hierarchy - UW Health

Information hierarchy helps organize content in a way that makes it easy for users to find what they need quickly and efficiently. By prioritizing information, such as placing critical health services, contact information, and appointment scheduling prominently, users can navigate the site without confusion. Clear headings, subheadings, and a logical flow guide users through the site, improving their experience and ensuring they can access important information without frustration.

One of the medical website examples with a well-implemented information hierarchy is UW Health. The site customizes specific service area pages with vibrant photography and patient-centric content, making it easier for users to find the information they need. The use of a clear side navigation panel on service pages helps guide users through various treatment options effectively.

Key Factors to Keep in Mind When Designing Healthcare Websites

Summing up, when designing healthcare websites, there are several crucial elements to ensure a user-friendly, trustworthy, and effective platform.

Improve Your Healthcare Website Design

It’s well-known that the healthcare sector was not an early adopter of digital transformation. However, in today’s digital age, building user-friendly and intuitive medical websites has become essential. Modern healthcare websites must prioritize ease of use and accessibility to meet the evolving expectations of patients and provide a seamless online experience for those seeking information and care.

We hope these examples of medical websites and design tips will serve as inspiration for improving or building your own. In case you need help from an experienced digital design agency, don’t hesitate to contact us.

The article was originally published at https://quarte.design/blog/designing-a-homepage-best-practices-and-mistakes-to-avoid