The Best of Growth Report 2021

Congrats my friend,

Another year is (almost) over and you and I, we’ve made it through.

So high five to that ??

This newsletter has been sent to your inboxes 40 times this year, including 20 podcast episodes with the movers and shakers of the marketing world.

So today I am here to thank you.

Thank you for being part of this journey and taking the time to read these words every week. And thank you for sending me your honest feedback. Your emails, calls and text messages are what inspire me to keep writing.

Now, for the last newsletter of the year I did a little digging and surfaced the most popular articles, links and podcast episodes of the past 52 weeks.

So if you have missed a few editions here and there, this is the perfect time to catch up on some reading over the holidays.

This will be the last time you hear from me this year.

I'll be back on 28. January with the first edition of 2021.

Enjoy your holidays. ??

???1. Most Read Growth Report Articles

From the 80 published articles this year, here are the 10 most popular ones:

1. 11 Interview Questions I love
2. Content Marketing: Creation vs. Distribution
3. How To Write in Your Customers Voice
4. How To Link Your Content Marketing To Business Results
5. How to Build a Brand in 2022
6. Effective Marketing Strategies & Why Growth Hurts
7. How to Run the Show & Formulas to Calculate Marketing Budgets
8. The Value of Reading, Go-To-Market Strategies for B2B SaaS
9. The B2B Content Distribution Playbook for Startups
10. Creating Content for Customers vs. Amplifiers

---

???2. Most Clicked Links

Every week I curate my favorite reading and links around the internet and the following 10 have garnered the most clicks over the year:

1. How to?Decide - Make better decisions, faster (Greylock Ventures)
2. The Four Forces of Bad Content (Animalz)
3. The Theory of Constraints (Forte Labs)
4. The rise of the one-person unicorn (Nothing Ventured)
5. The Momentum Canyon: From Traction to Growth (Reforge)
6. 20 Things We Should Say to Ourselves More Often (Marc and Angel)
7. Working in Bets - iterating through doubt and uncertainty (Arrows)
8. The First 90 Days - Notes on starting a new job (Kevan Lee)
9. How to Build a Powerful Marketing Team From Scratch (Marketer Hire)
10. Naval on Happiness (Naval Ravikant)

---

????3. Most Listened To Podcast Episodes

This year we also started our podcast and have already published 20 episodes. The following list is sorted by the most listened:

1. Community Marketing: The New Growth Driver - Ep12 w/ David Spinks
2. Your First 90 Days As A Marketing Leader - Ep11 w/ Liam Boogar
3. The Essential Principles For A Successful Marketing Career - Ep6 w/ David Arnoux
4. Why Traffic and # of Leads Are The Wrong Metrics To Track - Ep5 w/ Chris Walker
5. How to Lead a Team and Deal with Conflict - Ep2 w/ Kevin Indig
6. What real Customer Research Looks Like - Ep1 w/ Rand Fishkin
7. The B2B Content Distribution Playbook for Startups - Ep 18 w/ Ross Simmonds
8. How To Hire, Manage, and Scale Your Marketing Team Ep13 w/ Tara Robertson
9. From First Marketing Hire to Chief Growth Officer - Ep7 w/ Nadya Khoja
10. How To Link Your Content Marketing To Business Results - Ep16 w/ Fio Dossetto

That's it for this year. See you in 2022.

Over and out.

Sandro