GoHighLevel is not a perfect fit for every business. Its steep learning curve, premium pricing, or lack of specific features may prompt some users to explore alternatives.
The good news is that there's a wealth of options for businesses seeking similar tools, ranging from beginner-friendly free platforms to comprehensive all-in-one solutions that rival GoHighLevel in functionality.
The platforms we explore here aren’t just competitors—they’re game-changers in their own right, each with unique strengths designed to address different needs.
Here are the 9 best GoHighLevel alternatives and competitors for 2025, highlighting how each meets diverse business requirements.
9 Best GoHighLevel Alternatives & Competitors [Free & Paid]
1. Systeme.io: Best Free GoHighLevel Alternative
Systeme.io is an all-in-one marketing platform that excels in simplicity and affordability.
Its intuitive interface and free plan make it the best option for those looking for a cost-effective alternative to GoHighLevel.
Systeme.io enables users to create sales funnels, send email campaigns, manage online courses, and even host webinars—all without technical expertise.
The software provides exceptional value for businesses aiming to build and scale cost-effectively.
It also simplifies operations for those on minimal budgets by consolidating essential tools and eliminating the need for multiple subscriptions.
- Sales Funnel Builder: Create sales funnels with a simple drag-and-drop interface. Pre-designed templates for landing pages, sales pages, and upsells simplify the process, enabling you to launch campaigns quickly.
- Email Marketing: Build email lists and send automated sequences based on customer behavior. Advanced segmentation ensures personalized communication, improving conversion rates.
- Course and Membership Hosting: Host and sell online courses with built-in tools for managing memberships. Offer gated content to subscribers, creating additional revenue streams.
- Affiliate Program Management: Create and manage affiliate programs to boost sales through partnerships. Built-in tracking tools make it easy to monitor affiliate performance.
- eCommerce Integration: Sell physical or digital products directly through your website, with order tracking and payment processing.
- Free plan: Offers excellent value for startups and solopreneurs.
- Beginner-friendly: No steep learning curve.
- Comprehensive toolset: Covers everything from funnels to eCommerce.
- Unlimited options: Higher-tier plans unlock unlimited funnels, emails, and courses.
- Limited customization: Advanced users may find design options restrictive.
- Fewer integrations: Limited compatibility with third-party apps.
- Free Plan: Includes essential features.
- Paid plans start at $27/month, scaling with your business needs.
2. ClickFunnels 2.0: Best Alternative to GoHighLevel with Funnel Specialization
ClickFunnels 2.0 has evolved far beyond its original reputation as a funnel-building platform.
Its latest iteration offers a comprehensive all-in-one solution for marketers, coaches, and entrepreneurs.
ClickFunnels 2.0 has evolved into a multifunctional platform, offering CRM tools and eCommerce features while excelling in creating high-converting sales funnels.
Its standout feature is its focus on optimizing the customer journey. It offers tools for building sales funnels, email automation, membership site management, and seamless eCommerce integration.
- Funnel Creation and Optimization: Design funnels for every customer lifecycle stage. Use one-click upsells, downsells, and advanced analytics to increase conversion rates.
- CRM Integration: Track customer interactions and segment leads for targeted marketing campaigns. Build stronger relationships with actionable insights into buyer behavior.
- Membership Sites: Offer gated content and manage subscription plans with ease. Monetize courses or exclusive content directly through the platform.
- eCommerce Capabilities: Host products, manage inventory, and provide seamless checkout experiences. Features like global products allow inventory sharing across funnels.
- Marketing Automation: Create workflows that automatically nurture leads and guide them through sales. Set up email and SMS campaigns triggered by user behavior.
- Versatility: Combines all key marketing tools in one platform.
- Specialized funnels: Industry-leading tools for creating high-converting sales processes.
- Scalability: Suitable for small businesses and large enterprises alike.
- Community support: Extensive training resources and an active user base.
- Cost: Higher-priced plans may be inaccessible for startups.
- Steeper learning curve: It takes time to fully utilize its potential.
- Starts at $97/month, with higher-tier plans offering expanded features.
3. Keap: Best Go High Level Competitor for Small Business CRM & Automation
Keap, formerly known as Infusionsoft, is a robust CRM and marketing automation platform for small businesses.
It combines email marketing, lead management, and payment processing in one intuitive tool.
Keap excels at automating workflows, making it a fantastic choice for service-based businesses that need to streamline client management and routine tasks.
Its focus on simplicity ensures that even non-tech-savvy users can create effective campaigns, schedule appointments, and collect payments without jumping between multiple platforms.
- Automated Lead Capture and Nurturing: Use customizable forms and landing pages to capture leads from your website or campaigns. Automatically segment leads and send personalized follow-ups, ensuring you stay engaged without lifting a finger.
- Email and Text Marketing: Send targeted email campaigns with advanced personalization options to boost engagement. Text messaging adds another layer of immediacy, ideal for appointment reminders and flash sales.
- Appointment Scheduling: Clients can schedule meetings directly through Keap’s built-in calendar, reducing administrative overhead. Automated reminders ensure appointments are never missed.
- Invoice and Payment Management: Create and send professional invoices directly from the platform. Integrations with popular payment gateways like PayPal and Stripe streamline revenue collection.
- Sales Pipeline Management: A visual pipeline helps you track deals, follow-ups, and stages, ensuring no opportunity slips through the cracks.
- Service-oriented tools: Ideal for businesses that rely on appointments and invoices.
- User-friendly design: Simplifies complex tasks like automation and pipeline management.
- Great integrations: Works seamlessly with platforms like QuickBooks and Zapier.
- Personalized automation: Tailors interactions based on lead behavior.
- Pricey for beginners: Entry-level plans may be too high for startups.
- Limited advanced marketing tools: Not as comprehensive as platforms like HubSpot.
- Starts at $249/month, with scalable options based on business size and needs.
4. HubSpot: Best for Enterprise-Level CRM and Marketing
HubSpot is a household name in the marketing and CRM space, and for a good reason.
It's a comprehensive platform that integrates CRM, marketing, sales, and customer service tools, known for its enterprise-grade capabilities.
HubSpot's free CRM is particularly appealing to beginners, while premium features are for advanced marketing and sales teams.
- Free CRM: Manage contacts, track deals, and view customer interactions without spending a dime.
- Marketing Hub: Run email campaigns, create landing pages, and automate marketing workflows.
- Sales Hub: Tools like email tracking, meeting scheduling, and pipeline management empower sales teams to close deals faster.
- Customer Service Hub: Build a knowledge base, manage tickets, and provide live chat support for superior customer experiences.
- Content Management System (CMS): Create and optimize websites with built-in SEO tools.
- Scalable for all sizes: Suitable for startups and enterprises alike.
- Holistic solution: Combines marketing, sales, and service into one cohesive platform.
- Extensive resources: Access to an academy, community forums, and certification programs.
- Powerful free tools: Excellent starting point for small businesses.
- Expensive premium tiers: Advanced features come with a steep price tag.
- Complex for beginners: The wide range of tools can be overwhelming initially.
- Free CRM available.
- Paid plans start at $50/month, with enterprise options exceeding $3,000/month.
5. GetResponse: Best HighLevel Alternative for Email Marketing and Automation
GetResponse has evolved from an email marketing tool to a full-fledged marketing automation platform. It remains the best option for businesses prioritizing email campaigns, webinar hosting, and landing page creation.
GetResponse's focus on lead generation and audience engagement makes it a formidable competitor to GoHighLevel.
Its AI-driven tools help businesses craft personalized customer journeys that convert leads into loyal customers.
- Email Marketing Automation: Create drip campaigns, segment lists, and trigger emails based on user actions. AI recommendations optimize subject lines and delivery times for better results.
- Webinar Hosting: Host live or on-demand webinars to educate and convert your audience. Integration with landing pages ensures a seamless registration process.
- Landing Page Builder: Design professional landing pages with drag-and-drop simplicity. A/B testing tools help identify the most effective designs.
- E-commerce Integration: Promote products with automated cart abandonment emails and product recommendations. Syncs with platforms like Shopify and WooCommerce for streamlined operations.
- Advanced Analytics: Track engagement metrics to measure the success of your campaigns. Heatmaps provide visual insights into customer behavior.
- Webinar hosting: This unique feature is not found in many competitors.
- AI-driven tools: Enhance campaign performance with minimal effort.
- Budget-friendly options: Scales well for businesses of all sizes.
- Seamless integrations: Works with major eCommerce and CRM platforms.
- Focus on email: This may not fulfill broader business needs.
- Limited design flexibility: Templates can feel restrictive.
- Plans start at $15/month for basic features, with premium tiers available for advanced users.
6. Monday.com: Best for Project and Workflow Management
Monday.com is a versatile work operating system that excels at project management, team collaboration, and workflow automation.
The platform is primarily known for task management. However, it also offers tools that can function as a lightweight CRM and marketing platform, making it a reliable alternative to GoHighLevel for businesses focused on efficiency.
Its flexibility and adaptability stand out. Its visual and customizable boards make managing complex workflows, managing leads, tracking projects, and streamlining communication easier.
- Customizable Workflows: Design workflows that match your processes, from task assignments to lead tracking. Automate repetitive actions like status updates or follow-ups, saving time and reducing errors.
- CRM Functionality: Use Monday.com’s customizable boards to manage contacts, track sales pipelines, and nurture leads.
- Marketing Campaign Tracking: Plan and monitor marketing campaigns with timeline views and progress tracking.
- Team Collaboration Tools: Built-in chat, file sharing, and task comments keep everyone aligned.
- Advanced Reporting: Generate visual reports to track performance, project timelines, and team productivity.
- Highly flexible: Adapts to any business process or industry.
- Collaboration-friendly: Ideal for teams working on shared goals.
- User-friendly interface: Visually intuitive with drag-and-drop functionality.
- Robust integrations: Connects with Slack, Zoom, and Google Workspace tools.
- Limited out-of-the-box CRM features: Requires customization to rival full CRM platforms.
- Pricing for premium features: Advanced capabilities come at a higher cost.
- Free plan available for up to 2 users.
- Paid plans start at $8/user/month.
7. Simvoly: Best for Funnel and Website Building on a Budget
Simvoly is an affordable, user-friendly platform specializing in website and funnel building.
It targets small businesses and solopreneurs by combining essential marketing tools like funnels, eCommerce, and CRM into one platform.
Simvoly is a popular GoHighLevel alternative for businesses that prioritize simplicity and affordability without compromising functionality.
Its white-labeling options also make it an excellent choice for agencies looking to resell under their branding.
- Funnel and Website Builder: Drag-and-drop builder makes creating funnels and websites effortless.
- E-commerce Tools: These tools make adding products, managing inventory, and setting up online stores easy. Features like cart abandonment emails help recover lost sales.
- Membership and Subscription Management: Create gated content areas for members or subscribers. Recurring billing options simplify managing memberships.
- White-Labeling: Agencies can rebrand the platform and sell it as their proprietary solution.
- CRM Integration: Track leads, manage customer relationships, and nurture prospects directly within the platform.
- Budget-friendly: Offers excellent value for its feature set.
- Easy to use: Ideal for beginners and small businesses.
- White-label options: Perfect for agencies.
- Mobile-friendly designs: Ensures a great user experience on all devices.
- Limited advanced features: Not suitable for large businesses with complex needs.
- Fewer integrations: Restricted third-party app compatibility.
- Plans start at $12/month.
8. Kajabi: Best for Course Creators and Membership Websites
Kajabi is a powerhouse platform for creators looking to monetize their knowledge. It specializes in hosting online courses, building membership sites, and managing digital products.
Kajabi is a compelling GoHighLevel competitor for educators, coaches, and content creators.
It continues to dominate online education, providing tools to create, market, and sell courses all in one place.
Its focus on community engagement and marketing automation makes it an excellent choice for creators who want to build thriving online communities.
- Online Course Hosting: Upload video lessons, quizzes, and assignments. Create immersive learning experiences with a user-friendly interface.
- Membership Management: Set up recurring memberships with exclusive access to content.
- Email and Marketing Automation: Trigger personalized email sequences based on user behavior.
- Community Engagement: Build online forums or groups to foster connections among your audience.
- Sales and Analytics Tools: Track revenue, customer lifetime value, and course completion rates.
- Perfect for creators: Focused on the needs of educators and course sellers.
- All-in-one solution: No need for third-party apps.
- Engagement tools: Helps build a loyal audience.
- Robust analytics: Gain insights into student behavior and sales trends.
- Premium pricing: Higher cost compared to similar platforms.
- Not ideal for non-course businesses: Limited applicability outside the education niche.
- Plans start at $149/month.
9. Builderall: Best for All-in-One Marketing on a Budget
Builderall is an affordable, all-in-one digital marketing platform that offers numerous tools to help businesses build, market, and grow online.
It's a good option for solopreneurs, small businesses, and digital marketers who need comprehensive marketing tools without the high costs associated with premium platforms like GoHighLevel or HubSpot.
- Drag-and-Drop Website Builder: Create responsive, professional websites without coding.
- Sales Funnels and Landing Pages: Design high-converting sales funnels with pre-built models for different industries.
- Email and SMS Marketing: Build and segment email lists, then create automated sequences to nurture leads.
- Webinar and Streaming Tools: Host live or recorded webinars to engage audiences and drive conversions.
- Membership Sites: Create subscription-based content to monetize courses or exclusive materials.
- E-commerce Integration: Build online stores, manage inventory, and process payments.
- SEO and Analytics Tools: Optimize your site for search engines using built-in SEO tools.
- Affordable pricing: Offers significant value for small businesses and beginners.
- Comprehensive toolset: Covers everything from website design to marketing automation.
- User-friendly interface: Suitable for non-technical users.
- Active community: Access tutorials, forums, and support to get the most out of the platform.
- Performance issues: Can lag with heavy usage or complex workflows.
- Limited scalability: This may not meet the demands of large enterprises.
- Plans start at $16.90/month, making it one of the most affordable all-in-one solutions.
Conclusion
GoHighLevel is a top choice for many businesses, but its alternatives serve different needs.
Systems like Systeme.io, ClickFunnels 2.0, and HubSpot offer a variety of features that fit different business requirements.
The right platform can streamline operations, drive growth, and maximize ROI.
Take advantage of free trials and demos to find the best fit for your business.
