The best free marketing webinar series in the world | The Friday Club | Ep 204

This is going to be EPIC

Joe Glover has just announced the speaker lineup for season eight of The Marketing Meetup webinar series >>>?See it here & sign up for free.

Joe is such a nice guy & it's inspiring to see the community he's built, you won't want to miss this?free webinar series.

Thought for the day:?20% of your Marketing should be focused on testing something new & here's why...?(more on this below).

New Knowlton Content

1.?[Pod/Blog] How To Justifiably Increase Your Prices

2.?[Knowlton Nugget] Marketing predictions for 2022 (review)

3.?[Video] The man who was addicted to Facebook poking

4.?[Video] Knowlton Blooper Video (this tickles me every time)

5.?[TikTok] The biggest thing stopping you is...starting

6.?[TikTok] Why you should give your best ideas away for free

7.?[TikTok] When your annoying co-worker won't leave you alone

8.?[Video] Lloyd Destroys A Wedding Cake (Behind-The-Scenes)

9.?[LinkedIn Post] We are generating B2B leads from TikTok

New Content (Non-Knowlton)

1.?[Insights] Chart showing where people research before buying

2.?[LinkedIn Post] Solving problems > promoting services

3.?[Video] Historical climate change impact by country

4.?[Video] Thought-provoking advice from Elon Musk

5.?[Video] Rishi Sunak...go home to Bel-Air (parody)

6.?[LinkedIn Post] This guy saved a life (get the tissues out)

7.?[LinkedIn Post] 20 illustrated lessons from an over-thinker

8.?[Insights] 165M creators joined the creator economy since 2020

9.?[Snap News] Snap lays off 20% of employees

10.?[Article] How Meta's video distribution algorithm works

11.?[Article] YouTube publishes new 'Shorts' guide

12.?[Article] Fake million-dollar Instagram verification scheme

In other news...

-?I'm so proud to read?the results?from our independent Carbon Footprint Report!

- We've noticed a real uplift of views on Instagram Reels lately, have you noticed this? See our latest one?here.

-?Meet the post-production team?at Knowlton (Kallum got the badge in as usual).

-?Every cliché they tell you about becoming a parent is true. Every single one. For the second time, my life is changed. Everything I do in life is now for my 2 boys. Everything. ???(if you want to see some cute pics of my lovely boys see?here?&?here)

-?Have you tried?Adobe Express? They sponsor our podcast & we've been using Adobe products for years so when they approach us we knew it was the perfect collab.

Thought for the day:?20% of your Marketing should be focused on testing something new & here's why...

At least 20% of your Marketing should be focused on trying & testing something completely new & here’s why…

No matter how many Marketing experts tell you they know exactly what’s best for you…they don’t (including me).

Until…

They test to see what works.

In February 2020, our 20% test was starting a podcast.

We wanted to call it ‘Business Wankers’ but decided not to as we thought it would be demoted in the algorithm for obvious reasons.

So…we went with ‘Business Anchors’ with an anchor that looks like a ‘W’ in front of the word ‘Anchors’.

Innovative I know.

That 20% test (Business Anchors) now contributes to almost all of our revenue (in some capacity).

Imagine if we hadn’t tested podcasting!?

So, I challenge you to answer me this…what is your next 20% test going to be?

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)