The best franchise recruitment tool?

The Secret Weapon: YouTube Channel

Our YouTube channel is the biggest secret weapon in the Jim's Group franchise recruitment.

We have been utilizing it for the past four years and have seen tremendous growth in our franchise brand.

With over 1,500 videos since 2019, we post daily with short and long-form content onto our channel.

This consistent content has been the secret to our growth, and we have the figures to back it up.

Franchising can be a lengthy process, and it's not uncommon for someone to inquire about our franchise and not sign up straight away.

Having a YouTube channel with consistent content is the secret weapon to our growth.

It doesn't matter if you're a $20,000 franchise or a half-million-dollar franchise; people want to consume content that is similar.

Our YouTube channel has a whole bunch of different types of content, including long-form franchisee interviews, training, and an in-depth look into what they're buying into before coming into our system.

We find that people want to consume content at their own pace, and having all this content readily available is something that you can use to your advantage.

We recommend redeploying any capital you have in other areas to getting a good YouTube channel.

It's really affordable, and even if you're a one-man band or don't have many resources, you can still interview franchisees on Zoom and repurpose that with various tools.

You can also integrate the videos with your marketing, which makes it a lot easier for your salespeople.

Having a YouTube channel with consistent content is not only a great way to attract potential franchisees, but it also makes it easier for your salespeople to close deals.

If you don't have video content for your franchise salespeople, what do you have to hide?

In conclusion, having a YouTube channel with consistent content is the secret weapon to our growth.

It's affordable, and it makes it easier for potential franchisees to consume content at their own pace.

It's not just about creating one video and expecting leads to come of it.

You need to put consistent content out on a regular basis, and over time, people will watch and follow you.

Why Other Brands Fail

As a franchise brand, we have found that having a consistent YouTube channel with a variety of content has been our secret weapon to growth.

We have been doing this for four years and the figures back up why it works.

Many brands spend money on lead generation and advertising, but fail to invest in a quality YouTube channel.

We believe this is a mistake, as people will search for information about your brand before making a decision to invest.

By having a YouTube channel with a variety of content, potential franchisees can consume information at their own pace and get an in-depth look into what they are buying into before coming into our system.

The Role of Interviews

As a franchise brand, we have found that having a consistent YouTube channel with a variety of content is our biggest secret weapon in recruitment.

We have been posting daily with shorts and long-form content since 2019, and we have seen significant growth in our franchisees since then.

Franchising can be a long process, and potential franchisees may take months or even years before they decide to sign up.

Having a YouTube channel with consistent content allows them to consume information at their own pace and get an in-depth look into what they are buying into before coming into our system.

This is especially important for younger people who prefer to consume podcasts or digital media before investing in a brand or service.

Our YouTube channel includes long-form franchisee interviews, training videos, and testimonials, which provide potential franchisees with a comprehensive understanding of our brand.

We find that long-form interviews where franchisees are comfortable and casual with us produce the best responses.

Creating video content does not have to be expensive.

Even if you are a one-person team, you can interview franchisees on Zoom and repurpose the content with various tools.

You can also integrate the videos with your marketing and website to make them easily accessible to potential franchisees.

The Impact of Our Strategy

Our YouTube channel has been the biggest secret weapon in our franchise recruitment strategy.

We have been consistently posting content on the channel since 2019, with over 1,500 videos to date. Our content includes both short and long-form videos, including franchisee interviews and training sessions.

Having a YouTube channel with consistent content has been the key to our growth.

We have found that potential franchisees often inquire about our brand, but it may take months or even years for them to become a franchisee.

During this time, they need to consume content that helps them understand what they are buying into.

Our YouTube channel provides an in-depth look into our brand, including franchisee interviews and training sessions.

We believe that this approach is particularly important for younger people who prefer to consume digital media before investing in a brand or service.

We recommend that franchise brands redeploy any capital they have in other areas to building a good YouTube channel.

Even if you are a one-person operation, you can still create content by interviewing franchisees on Zoom and repurposing the content with various tools.

Our YouTube channel has been a key factor in our growth.

We have grown from 3,600 franchisees in 2019 to over 5,200 franchisees today.

We believe that having a YouTube channel with consistent content is essential for any franchise brand. It makes it easier for potential franchisees to understand what they are buying into, and it makes it easier for our sales team to close deals.

Conclusion: The Power of YouTube

Franchising is a long process, and it can take months or even years for someone to become a franchisee.

During this time, they need to consume content that will keep them interested and engaged.

Having a YouTube channel with consistent content has been the secret to our growth.

It doesn't matter if you are a 20 grand franchise or a half a million dollar franchise; having a YouTube channel with a whole bunch of different types of content is the key to success.

We have found that people are going to search for us, and they want to consume content at their own pace.

We believe that relying on giving nothing and then bringing people into our system and showing them everything is antiquated.

This is especially true with younger people who want to consume podcasts or digital media before they invest in a brand or service.

Our YouTube channel has been very affordable to run.

We have an internal video team that can produce content, but even if you are a one-person band, you can still create content by interviewing franchisees on Zoom and repurposing that content with various tools.

You can then put the content out on your website and integrate it with your marketing.

The content we produce doesn't have to be expensive. What matters is what the person is saying.

We find that long-form interviews where the franchisee is comfortable and casual with us are the best.

This is where the skill comes in, getting those answers out of them and putting them in a situation where they are comfortable to speak with us about it.

We are not saying that our content is the best, but it works.

Our figures prove that. We have grown from 3,600 franchisees in 2019 to 5,200 in the space of four years after being stagnant for a very long time.

If you want to grow your franchise brand, we recommend that you redeploy any capital you have in other areas to getting a good YouTube channel up and running. Your franchise brand will grow because of it.