The Best Framework To Define Your Brand Purpose and Create Relevant Content

Hi there! Glad you're back.

GROWTH MINDSET TIP FOR THIS WEEK

What's the Worst?Question People Ask Themselves All the Time?

Let me answer this question with an example:?

Last week,?I was somewhat unsatisfied with the PR results for my clients?and blamed the stupid media for it. (Of course, they weren't responsible)

I spiraled myself into?general satisfaction with my life.?However, I couldn't really explain why I had such a bad mood, yet I was thinking?about?all the things that were wrong. And here lies the problem!

Why do we ask ourselves?What is wrong??when?something doesn't go as planned? Concentrating on our problems shuts down creativity and?takes us ... nowhere.?

It's the wrong question.?

Instead, we should ask ourselves:?What is missing?

See the difference? Using this question,?our brain opens up and brainstorms all the possibilities we have to improve our situation. It leads to generating solutions, not problems.

You can use this question for?any situation in life, a not-converting product or a family birthday dinner that sucks. And you'll feel better because you see all the opportunities you have.

So, stop asking yourself what is wrong. Instead, brainstorm what is missing.

*Inspired by Susie Moore

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BUSINESS GROWTH TIP FOR THIS WEEK

Define Your?Brand Essence to Create True Value

Every brand has a purpose, no matter if it's a corporate or personal brand.?

Knowing the essence of your brand helps to reach the right audience and?create valuable content.?

There are many ways to define your brand's essence but I will give you the tool my business partner and I used in the brand workshop for our communication agency:?Simon Sinek's Golden Circle Model.

The model slices the value proposition of brands into three parameters: the?Why, the?How, the?What.

Let's dive into each parameter:

The?Why?explains why you as an individual or company do what you do. It's what?inspires action?and is the most important element you need to nail.

The?How?stands for the?unique process?you, and only you, can take to put your purpose (why) into action. Ideally,?it?includes your strengths which set you apart from your competition.

The What?is the?result?of your actions (How) or the proof of your existence (Why). It can be your service or products.

To help you visualize?Sinek's concept for your brand, here're the brand purposes?of Amazon and Dove.

Can you see how having these three questions answered will help you create more purposeful and relevant content as a creator and entrepreneur?

You can use these insights for your social media bios and short pitches too. It's a game-changer.

If you want, you can share your Golden Circles with me as a response to this email and I will give you feedback.

Looking forward to your brand purposes!

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“Lasting brand value is earned when people see their own values authentically reflected in the organisation and choose to passionately live, breathe and share the company’s story.”

— Charlena Millar

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TOOLS, BOOKS & RESOURCES

????I spent many hours analyzing successful Twitter accounts in the last weeks. One tool I used frequently was?Twemex, a Chrome extension that gives you the best-performing tweets of all Twitter profiles. It's still in its?free?beta version?so might be a good idea to get it now.

???I read this?Forbes article?explaining the four key attributes of an entrepreneurial mindset:?curiosity, opportunity recognition, ability to pivot, and perseverance. I don't know about you guys, but I think I'm still lacking?#2, #3, and #4. They're?not so easy to be built. Pretty sure once we've mastered them, we'll?rise to the top.

Still reading:?The Adweek Copywriting Handbook?by Joseph Sugarman.

Up next:?Creative Inc. by?Meg Mateo Ilasco and?Joy Deangdeelert Cho.?

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That’s it for this week.

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Your time is precious, thank you for devoting a part of it to reading?Talking Growth.

I wish you a wonderful, productive week?& stay motivated!

Nina