Best Easy-to-Use Online Survey Tools for Ecommerce Success

Want to know what your visitors or customers think about your ecommerce website?

How about their feelings towards your products and services?

When it comes to having your own ecommerce business, understanding your customers is very important.? Unlike the traditional face-to-face business interaction, it is hard to gauge customers when they interact with your business online. That is why online surveys are a powerful tool to know what your customers are thinking. It can help you gather insights to improve customer experience as well as improve your products and services.?

Whilst there are a lot of big names in the survey industry like SurveyMonkey, Qualtrics, Typeform, and Jotform, among others, there are also other innovative, easy-to-use, and more affordable (or even free) online survey tools out there.?

If you are an ecommerce business owner, here are some of the best survey tool options that you can implement in your business. These tools are rated based on their effectiveness, ease of use, functionality, and features.?

1. Tandem Surveys

A great survey tool that you can implement with your ecommerce business is Tandem Surveys. It is a user-friendly and powerful survey tool that caters to the needs of ecommerce websites and businesses.?

It offers a wide range of templates and customization options, making it easy to create surveys that reflect your brand's voice which can increase your response rates. With its intuitive interface, you can quickly design and deploy surveys to gather valuable feedback from your customers. Tandem Surveys also provides detailed analytics to help you make data-driven decisions.?

2. SurveySparrow

Another survey tool for ecommerce is SurveySparrow. It is known for its conversational style surveys. This tool offers an engaging way to collect feedback by making the survey-taking experience feel more like a conversation than a traditional questionnaire. It’s perfect for ecommerce businesses looking to enhance customer engagement.

3. Google Forms

A free tool that comes with your Google account, Google Forms is another easy-to-use survey tool. While it might not have all the advanced features of some other tools, its simplicity and seamless integration with other Google Workspace apps make it a solid choice for small to medium-sized ecommerce businesses. You can create surveys in minutes and analyze the results in Google Sheets.

4. Zoho Survey

Zoho Survey is part of the Zoho suite of business tools, known for its robust features and ease of use. It offers a range of survey templates tailored for ecommerce businesses, along with advanced features like skip logic, custom themes, and multi-language support. Zoho Survey integrates seamlessly with other Zoho applications, making it a great choice if you’re already using Zoho CRM or Zoho SalesIQ.

5. SurveyLegend

If you are looking for a mobile-friendly survey tool, SurveyLegend is a great option. This tool allows you to create stunning surveys that look great on any device, which is crucial for ecommerce businesses with a mobile-first customer base. SurveyLegend offers a drag-and-drop interface, making survey creation quick and easy.

6. SoGoSurvey / Sogolytics

SoGoSurvey is another excellent option for ecommerce businesses looking for an easy-to-use yet powerful survey tool. It offers a comprehensive suite of features, including survey templates, logic branching, and real-time analytics. SoGoSurvey also provides robust data security, ensuring your customer feedback is protected.

7. Paperform

Paperform combines the simplicity of a form builder with the power of a survey tool. It allows you to create beautiful surveys that look more like landing pages, providing a seamless experience for your respondents. This tool is perfect for ecommerce businesses looking to create interactive and engaging surveys without any coding knowledge.

8. Formsite

Another survey tool that you can use is Formsite. This tool is known for its versatility and ease of use. It offers a variety of pre-built templates and a drag-and-drop editor, making survey creation a breeze. Formsite also supports conditional logic and provides detailed reporting tools, helping ecommerce businesses to gain valuable insights from their customer feedback.

9. GetFeedback

If you are already using Salesforce in your ecommerce, GetFeedback is a tool that you can integrate with your CRM. This tool is designed with a focus on customer experience, making it an excellent choice for ecommerce businesses. It offers easy-to-create, visually appealing surveys. It also provides valuable insights that can be used to improve customer satisfaction.

10. QuestionPro

QuestionPro offers a comprehensive suite of survey tools that are easy to use and highly customizable. It’s ideal for ecommerce businesses that need to gather detailed customer feedback and gain actionable insights. QuestionPro also provides advanced analytics and reporting features, making it a powerful tool for data-driven decision-making.

11. Qualaroo

If you are looking to gather insights directly from your website visitors, then Qualaroo is for you. Its unobtrusive survey widgets can be embedded on your site, allowing you to collect real-time feedback from customers. Qualaroo also offers AI-powered analytics to help you interpret the data.

Choosing the right survey tool can make a significant difference in how effectively you gather and act on customer feedback with your ecommerce business. The above list of tools can help you create engaging and insightful surveys that are tailored to your unique needs and preferences.?

What survey tool would you like to use today? Share your thoughts in the comments below.?

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