Best Digital Marketing Tips And Tricks

1. Combine SEO and Content Marketing:

SEO used to be a function of coding. Today, most of the metrics included in Google’s algorithm have to do with content and the engagement you win through the distribution of great content. Using various types of content (visual, text, video, infographics, audio, etc) does much better than using a single type of content.

More content — As more businesses embrace content marketing, competition continues to get tougher.

Valuable content — Content should be entertaining, informative, or make the reader feel something.

Original content — Content can be audio, video or text but when you decide to use one or all of these digital content, ensure it is good and original.

Appropriate content — As you can see from this infographic from Occam’s Razor, you need to produce content that’s right for each stage in the conversion process (and your metrics need to match your goal with each piece of content).

2. Have a Visible Presence on Relevant Social Media Platforms

Being seen online is the key to success for every business, especially in today’s world where almost all businesses have gone digital. It is one of the ways to stand out from the crowd. For this reason, you need to build your online presence on social media networks of relevance. Note that there are plenty of social networks available but you need to identify where your customers spend most of their time and target them there. Pick those that are relevant to your business and prospects and build your online presence there.

3. Optimize Your Website for Mobile-First Browsing

To ensure your content is mobile friendly, your website and social media networks are accessible on desktops and mobile devices. Customers are currently using smartphones and tablets to access the web. So, it is crucial to make your website and content accessible to users on all screen sizes.

4. Use the Right Tools

Digital marketing is an amalgamation of different strategies aimed at a plethora of channels, like SEO, PPC, social media, and so on. In order to ensure that you have an integrated marketing mix, you need the right digital marketing tools to help you run effective campaigns. You also need to develop expertise in using them and applying the insights in the right context.

5. Be Awesome at Design

Design underpins much of what makes digital marketing success. Whether you’re designing a website, a landing page or creating an image for your website, ad, or infographic, you need to have good design skills. Not all of us are whiz kids when it comes to design, but there are some tools to help.

Canva — is a great tool for creating social media images whether you need them for your profile or as images to include in posts.

Photoshop — granted it’s expensive, but Photoshop is a great design tool.

Kuler — If mixing colors isn’t your forte, then Adobe Color is for you.

6. Create an Email List

This should be done from the beginning of your business. If you are on the startup phase, you need to make an email list when planning. Ensure to gather people’s emails where you will be sending them any updates and progress of your business. Send them useful information but avoid spamming them.

7. Spend on Digital Advertising

Online advertising, including PPC (pay per click) campaigns such as Google Ads, Microsoft Ads, social media advertising on platforms such as Facebook, Instagram, LinkedIn, and Twitter, and mobile ads are great to support digital marketing success.

8. Use Infographics

People love infographics because they are attractive. Note that our brains can process pictures must quicker than text. A picture is worth a thousand words, and people will share them more often than texts.

9. Closely Watch Your Analytics

Almost the other end of the spectrum from creativity is analytics, but that’s exactly the combination you need for digital marketing success. Google Analytics is perfect for understanding critical elements of your website and how visitors navigate through it. If you’re trying to learn how to gain insights from Google Analytics, you can use the Google Data Studio to give it a test drive using data from Google’s e-commerce site.

10. Integrate Strategies and Campaigns Across Channels

Integrating across these tactics can be really challenging, especially in a larger firm where different teams may manage different platforms or where different ad agencies handle different aspects of marketing, such as content marketing, paid, and social. But, integrate you must to achieve true digital marketing success.

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