Is Your E-commerce Website Ready for Online Shoppers?

In today’s technology driven world, nothing is steady and the market is growing at a much faster pace. With the continual sequence of transition in e-commerce market trends, the industry has witnessed an inundated launch of e-commerce websites incorporating modernized UX/UI design and robust administrative capabilities that are easy to handle for any level of expertise.

Undoubtedly, to meet the changing demands of consumers and address their inclination of interest towards online shopping, it becomes crucial for the businesses to transform their location store operations into accessible online marketplace. This is needed to thrive in the global e-commerce market with a leading edge over other competitors.

If you are a company owner running your e-commerce business in any domain and want to build online presence of your featured products to boost your business sales, then I am sure that this article will definitely answer your concern regarding the optimal development platform that best enhances your back end management capabilities while creating an e-commerce website.

In the following section, you will find the best benefit of your doubt that will help you to make the intelligent decision in choosing the right e-commerce platform for your business website.

Features that Govern the Potential of Product Sales through Your Online Store

Today the IT industry market is equipped with a wide breadth of packages that are available for building excellent e-commerce websites with as many features as you want to upload. The primary goal for choosing any development methodology is always to allow convenient online transactions and giving the customers their own space to utilize store functionality that matches their only requirement for related product purchase.

Responsive Design

Opting a responsive website design is necessitated in adding a feather in the features of your website to include ultimate device compatibility and render profitable competitive lead in the business spectrum. This also bears a justified aid in putting your brand recognition to higher level in the market and will continue to accommodate the scalability factor of upgrading the online store functionality in future.

Ecommerce online stores embedded with responsive images and adaptive design layouts are appreciated by Google for search indexing and also are more likely to convert the occasional leads of the involved businesses into repeated customers of their website.

WOW Shopping Experience

Professional e-commerce websites are now built taking into account the amazing feature of virtual shopping assistance. This delightful feature has proved to bear a great potential in bringing up the utmost level of client’s satisfaction and has become an integral part of latest trends in e-commerce Web Development.

Nowadays almost 78% of shoppers prefer an extraordinary retail shopping experience. But in order to hit this mark in online business with ‘over-the-top’ services and eclipse the high expectations of customers, online e-commerce stores must be able deliver distinguished elements so that the retailers or sellers feel rewarded when customers tell about their beautiful shopping experience after coming across their online stores.

Robust Payment Method

By virtue of its bountiful benefits, e-shopping also becomes a threat zone when it arrives the stage of making payment through online process. Every customer seeks for a secure payment option in the websites that offer e-commerce services for product search and purchase. The e-commerce websites that offer easy and secure means for making payments to purchase order enjoy great success score without losing their ground operations. Thus, an e-commerce platform must support secure payment gateway so as to incorporate safe zone for customers while they make use of different available options on the website.

Personalized User Experience

Personalization occupies its space next to none in the connected world of online purchase with inline security provisions. E-commerce stores are nowadays laden with various features to provide personalized shopping experience to the buyers while they are on the website. This aids the users of the website to create their personalized account and enjoy benefits of being a member of the website services. Also, buyers are now having the options to filter their search for product search by setting their preferences on-the-go.

CMS Development Platforms for E-commerce Websites

Since the E-commerce domain is taking over the global market trends at an accelerated pace, it is essential for the business owners to adopt and adapt with the latest technologies for development of their online e-commerce store. You can expect such development expertise from the list of professional e-commerce development companies you have chosen.

Choosing the right platform that accurately suffices your current and future requirements of e-commerce business is a critical need of the hour to stay ahead in the game. While the ball of choosing an open source platform or custom (bespoke) solution is in the court of business owners who want to build their new web presence in the form of e-commerce website, here are some of the factors that can help you with the right decision to opt for.

Making a choice between Custom Development Platform and Pre-built CMS

Why you should remain with the bespoke development or choose open source CMS calls for the information of potential advantages they offers for robust development of your e-commerce store.

Development cost: If you have opted for a preexisting open source CMS package, then probably you are having a lot of exciting features, plugins and extensions that you can choose to integrate in your e-commerce store. This costs less in the initial development and is value to pocket for cost effective e-commerce development.

But in order to accommodate your changing business needs, you will have to change the system modules or complete software package. This will cost you high while expanding the functionality of your website as per the future prevailing trends. At this stage, a judicious investment in custom e-commerce building platform should be your true choice.

Custom extensions: Many open source CMS platforms offer you a comprehensive range of pre-built tools that beautify the performance of your website. Still these have some limitations since not every plugin or extension can perform well for exactly what you want nor can the package be extended with custom-fit modular architecture. In nutshell, you can’t change your business to accomplish your requirements with the available resources.

This is unlikely the case of bespoke development in which you have the liberty to extend as much features of your website by just programming the code at your convenience. Bespoke development platforms provide full and easy to modify back-office implementation that work in every scenario of change requirements.

SEO and CMS Development: No two businesses are same and neither their websites site that are developed using theme based templates can achieve the same level of business success. E-commerce websites can provide a good scope of marketing your business products online and building good online reputation, provided they are built using well-structured design and strategic methodology.

Building e-commerce web applications with open source CMS, to some extent, limits the business opportunities in realizing maximum conversion rates as you can only use the tools and services provided within the installed package. While creating the online e-commerce store using bespoke development can boost your power to embrace best usability of tools and split testing techniques that can improve the ranking of your SEO enabled website on the top results of search engines.

Grab the Best-in-class Development Services for Your Business Success

Get Free Consultation. Know the best affordable e-commerce development companies/teams providing latest e-commerce technology services to make your business future-ready and drive customers' attention.

Also, you can reach me for company advice/ look-ups in case you are looking for services like web design, web development, online promotions, digital marketing, software development, custom app development and CRM.

Regards.

Mugdha Thareja