Best CTA: To Meet with You

Most people completely miss the call to action in their marketing and content. It must be to?meet with you.

But why would they want to meet with you?

You must build INTRIGUE! Otherwise people won't want to meet with you. People are simply too busy.

Take this real world example for instance... the opening of King Kong 3D attraction at Universal Studios.

They set the stage at Santa Monica Pier in California. Giant footprints were stomped into the sand, a mangled lifeguard truck left at the scene, astonished passerbys started to create a buzz.

This "guerrilla" marketing campaign for King Kong 3D had people snapping photos and sharing their experiences on social media.

This built intrigue to find out what this new attraction was all about. And not only for the people at the beach... The viral sharing helped cast a wide net to intrigue others around the interwebs.

So how do you build intrigue?

You MUST have make your prospects an irresistible offer.

How do you know if what you have is irresistible or not?

We have a formula that let's you know if your offer is "gotta have it now!" or simply..."meh".

It a formula we call:

G.U.A.M.

When presenting your services or reaching out and writing messages,?always remember: G.U.A.M.

G?- Give Them What They Want

U?- Unique

A?- Alluring

M?- Mysterious

A real world marketing example for you, we offer a "Get Clients with LinkedIn Strategy Session" that links to a Booked Calendar Bootcamp Course to book a call.

(See the course here:?https://mojocalendarbuster.com/tpip/)

There is a clear call to action to book a strategy call with us,?plus?a ton of free content.

The problem with some CTAs is they are just too vague. Say you are offering a "Social Media Consultation". That's all well and good, but only a small percent of the market will want that at any given moment. It doesn't?speak clearly?to them.

The goal is to?increase?the amount of people who want to meet with you.

Know your target prospect. Say you're targeting e-commerce businesses. And you offer an "e-Commerce Social Media Selling System". It says?exactly?what your system can do for your e-commerce clients.

It's more?descriptive and specific.

You could take it even further and add more benefit and call it the "Done For You e-Commerce Social Media Selling System". That way they know it's in your trusty hands and all they have to do is?reach out to you to get it.

It's the difference between walking by restaurant that says "food available here" or "hot juicy burgers".

Even if you aren't interested in a burger in that moment, seeing a sign like that might get you interested enough to enjoy a juicy burger right then and there.

Who's hungry?

And nooo, I don't mean for lunch...

Who's hungry to make LinkedIn work for you... to absolutely know your most targeted prospects and how to talk to them. And what?call to action will intrigue?them enough to want to meet with you.

If your LinkedIn profile and messaging isn't creating strong intrigue or booking appointments to meet with you, we can help find a custom solution that will work for you.?Get a free strategy session with my mentor, Ira "Over 1 Billion Dollars Generated" Rosen. Limited spots. Book a call here: https://calendly.com/mojofounders/dfystrategycall?back=1&month=2022-06