10 Best CRM For Real Estate [Free & Cheap] 2024

Managing client relationships and leads effectively is crucial for success in the real estate business. The right Customer Relationship Management (CRM) software can make all the difference, helping you streamline communications, automate tasks, and ultimately close more deals.

Whether you’re an independent agent, a broker, or part of a large real estate firm, choosing the best real estate CRM software is a decision that can significantly impact your business’s efficiency and profitability.

This comprehensive guide explores the best CRM software for real estate professionals.

We’ll cover the features, benefits, and pricing of each platform, helping you find an affordable CRM for real estate that meets your specific needs.

10 Best CRM Software For Real Estate [Free & Cheap]

1. GoHighLevel: Best All-in-One CRM for Real Estate

GoHighLevel is an all-in-one platform designed to consolidate various tools real estate professionals need into a single, cohesive system. It's the best CRM for real estate with a complete set of digital marketing tools.

GoHighLevel has Real Estate Agent Snapshots that offer complete templates for creating specialized sub-accounts for realtors.

It provides a full suite of tools to help agents capture, nurture, and close leads. This includes a website, forms, scheduling calendars, automated workflows, targeted email campaigns, online advertising tools, and social media posts.

The snapshot ensures you don't need to do any setup yourself. The HighLevel Real Estate snapshot is a clone of a complete real estate setup that can be seamlessly imported into your account.

The platform also has an Instant Property Listing Sharing feature that allows you to simultaneously share property details with multiple clients.

Known for its versatility and robust features, GoHighLevel is more than just a CRM; it’s a complete business management tool.

Key Features:

• Real estate Snapshot: Seamlessly import a complete real estate setup into your account
• Lead Management: Automatically capture and organize leads from different sources.
• Automated Follow-Ups: Set up automated workflows to nurture leads and keep your pipeline active.
• Multi-Channel Communication: Manage SMS, email, and social media communications from one platform.
• Marketing Automation: Create and manage campaigns with ease using the built-in tools.
• Landing Page Builder: Design and deploy landing pages for your properties and lead magnets.
• Appointment Scheduling: Simplify client meetings with integrated scheduling features.
• Customizable Dashboards: Tailor your dashboard to track the metrics most important to you.

Unique Benefits:

• Combines multiple tools into one platform, reducing the need for multiple subscriptions.
• Strong focus on automation, helping to save time and increase efficiency.
• Multi-channel communication keeps you connected with clients through their preferred method.
• Easy-to-use interface designed with non-tech-savvy users in mind.
• Scalable, with features that grow alongside your business.

Pros:

• Comprehensive feature set, eliminating the need for additional tools.
• Strong marketing automation capabilities.
• Excellent customer support and training resources.
• Highly customizable to fit unique business needs.

Cons:

• Can be overwhelming for beginners due to its extensive features.
• Higher pricing compared to simpler CRM solutions.

Pricing:

• Agency Starter Account: $97/month
• Agency Unlimited Account: $297/month

Ideal Users:

Real estate teams and agencies looking for an all-in-one solution that handles everything from lead management to marketing automation.

Get Started With GoHighLevel For Free

2. HubSpot CRM: Best Free CRM For Real Estate

HubSpot CRM is a well-established name in the CRM space, offering a powerful yet free platform that’s ideal for real estate professionals.

With a user-friendly interface and a wide range of features, HubSpot CRM can be customized to meet the unique needs of real estate businesses.

Key Features:

• Contact and Lead Management: Easily manage your contacts and leads with detailed records and interaction tracking.
• Email Marketing: Create, send, and track email campaigns directly from the CRM.
• Sales Pipeline Management: Visualize and manage your deals as they progress through your pipeline.
• Task Automation: Automate routine tasks such as follow-up emails and appointment scheduling.
• Meeting Scheduler: Integrate your calendar and allow clients to book meetings directly.
• Reporting and Analytics: Gain insights into your sales performance and client interactions.
• Integrations: Seamlessly integrate with other HubSpot tools and third-party applications.

Unique Benefits:

• Completely free CRM with extensive features and no time limitations.
• Integrates seamlessly with HubSpot’s marketing, sales, and service tools.
• Strong focus on user experience with an intuitive, easy-to-use interface.
• Scalable, allowing you to add features as your business grows.
• Extensive resources and support, including tutorials and a community forum.

Pros:

• Free plan with robust features.
• Easy to use with minimal setup required.
• Excellent for email marketing and sales automation.
• Strong integration capabilities with HubSpot’s ecosystem.

Cons:

• Advanced features and integrations require paid plans.
• May require additional HubSpot products for full functionality.

Pricing:

• Free Plan: $0
• Starter Plan: $45/month
• Professional Plan: $450/month
• Enterprise Plan: $1,200/month

Ideal Users:

Real estate professionals and teams who need a reliable, free CRM solution with the option to scale up as their business grows.

Get Started With Hubspot For Free

3. Monday.com: Affordable CRM for Real Estate Teams

Monday.com is a highly flexible platform that combines CRM capabilities with robust project management features. It has a free plan and affordable paid plans which makes it one of the best cheap CRM for real estate.

It’s designed to help teams collaborate more effectively and manage all aspects of their sales and project workflows in one place.

For real estate teams, Monday.com offers a customizable solution that can be tailored to specific needs.

Key Features:

• Customizable Workflows: Design workflows that fit your unique real estate processes, from lead tracking to transaction management.
• Sales Pipeline: Visualize and manage your sales pipeline with drag-and-drop functionality.
• Team Collaboration: Enhance communication and collaboration with built-in messaging and file sharing.
• Automation: Automate routine tasks like follow-ups, notifications, and data entry.
• Integrations: Integrate with a wide range of tools like Google Workspace, Microsoft Teams, and more.
• Reporting and Analytics: Generate reports to gain insights into your team’s performance and sales activities.
• Mobile Access: Manage your CRM and projects on the go with Monday.com’s mobile app.

Unique Benefits:

• Highly customizable, allowing you to build workflows and pipelines that match your real estate processes.
• Combines CRM and project management, offering a comprehensive solution for teams.
• Strong emphasis on collaboration, making it ideal for teams working on multiple deals or projects.
• Wide range of integrations with popular tools and platforms.
• Visual and intuitive interface that makes it easy to track progress and manage tasks.

Pros:

• Versatile and flexible, suitable for various business needs.
• Excellent collaboration tools that enhance team productivity.
• Strong project management features integrated with CRM.
• Easy to customize and scale as your business grows.

Cons:

• May require time to set up and customize according to your needs.
• Pricing can become expensive with additional features and users.

Pricing:

• Individual Plan: Free for up to 2 users
• Basic Plan: $10/user/month
• Standard Plan: $12/user/month
• Pro Plan: $20/user/month
• Enterprise Plan: Custom pricing

Ideal Users:

Real estate teams that need a flexible CRM solution with strong project management and collaboration features.

Get Started With monday.com For Free

4. Freshsales: CRM for Growing Real Estate Businesses

Freshsales is a product of Freshworks. It's an AI-powered CRM software for small businesses.

Its intuitive design and comprehensive features make it a popular choice for real estate professionals looking to manage their contacts, leads, and deals more effectively.

Key Features:

• Lead Scoring: Automatically rank leads based on their interaction with your business.
• Sales Pipeline Management: Visualize your sales process and track deals as they move through the stages.
• AI-Powered Insights: Freddy AI provides actionable insights and automates routine tasks to increase efficiency.
• Email Tracking: Monitor open rates and engagement with your email campaigns.
• Contact Management: Store and organize your client and lead information in a centralized database.
• Mobile CRM: Access your CRM on the go with a fully-featured mobile app.
• Customization: Customize fields, layouts, and workflows to fit your unique business needs.

Unique Benefits:

• AI-powered tools that help identify high-priority leads and automate routine tasks.
• Easy-to-use interface suitable for teams with varying levels of tech expertise.
• Comprehensive sales pipeline management that visualizes every step of your sales process.
• Mobile app provides full access to CRM features, ensuring productivity on the move.
• Highly customizable, making it adaptable to different real estate business models.

Pros:

• Affordable pricing with a strong feature set.
• Intuitive interface that’s easy to navigate.
• Powerful AI tools that enhance productivity.
• Strong customer support and extensive resources for new users.

Cons:

• Some advanced features are only available in higher-priced plans.
• Limited third-party integrations compared to other CRMs.

Pricing:

• Free Plan: $0 for up to 10 users
• Growth Plan: $15/user/month
• Pro Plan: $39/user/month
• Enterprise Plan: $69/user/month

Ideal Users:

Small to medium-sized real estate teams looking for an affordable CRM with advanced automation and lead management capabilities.

5. Follow Up Boss: CRM Built Specifically for Real Estate Agents

Follow Up Boss is a CRM software designed specifically for real estate professionals.

Unlike generic CRMs, it’s tailored to meet the unique demands of real estate agents and brokers, focusing on lead management and follow-up automation.

With an intuitive interface and seamless integrations, Follow Up Boss helps real estate teams convert more leads into clients by streamlining communication and follow-ups.

Key Features:

• Lead Management: Centralizes all your leads from various sources like Zillow, Realtor.com, and Facebook Ads.
• Automated Follow-Ups: Automate emails, texts, and reminders to ensure timely follow-ups without manual effort.
• Team Collaboration: Assign leads to team members and track their progress in real-time.
• Smart Lists: Segment leads based on criteria like location, interaction, and more for targeted follow-ups.
• Mobile App: Access all CRM features on the go with a robust mobile application.
• Call Tracking: Automatically logs calls and records them for future reference.
• Integrations: Works seamlessly with tools like Zapier, Mailchimp, and your real estate website.

Unique Benefits:

• Designed specifically for real estate, ensuring that all features cater to industry-specific needs.
• Strong lead management and automation capabilities that reduce the manual workload for agents.
• Enhances team collaboration with lead assignment and progress tracking features.
• Smart lists allow for efficient and personalized follow-up strategies.
• Mobile app ensures agents are always connected, even when out in the field.

Pros:

• Industry-specific features tailored for real estate professionals.
• Easy-to-use interface that requires minimal training.
• Effective lead management and automation features.
• Strong customer support with a focus on real estate.
• Regular updates and feature improvements based on user feedback.

Cons:

• Pricing is higher compared to more generic CRMs.
• Some advanced features may require additional customization.

Pricing:

• Start Plan: $69/user/month
• Grow Plan: $499/month for 10 users
• Pro Plan: $999/month for 30 users

Ideal Users:

Real estate agents, brokers, and teams who require a CRM specifically designed to handle the nuances of real estate lead management and follow-ups.

6. Wise Agent: Real Estate CRM with Robust Marketing Features

Wise Agent is another CRM platform that is purpose-built for real estate professionals. Known for its comprehensive set of marketing tools, Wise Agent helps real estate agents and brokers stay organized and streamline their client communications.

With a focus on automating routine tasks and improving lead management, Wise Agent is an excellent choice for those looking to enhance their marketing efforts while keeping client information well-organized.

Key Features:

• Lead Automation: Automatically import leads from websites and lead generation platforms into the CRM.
• Marketing Automation: Create and schedule email campaigns, newsletters, and drip campaigns effortlessly.
• Transaction Management: Track all aspects of a real estate transaction, from initial contact to closing.
• Client Management: Keep all client data organized and accessible, including contact details, communication history, and notes.
• Calendar and Task Management: Integrate your calendar to manage appointments and deadlines within the CRM.
• Team Collaboration: Share information and coordinate tasks among team members to keep everyone on the same page.
• Mobile Access: Use the mobile app to access your CRM from anywhere, ensuring you never miss an opportunity.

Unique Benefits:

• Strong focus on marketing automation, allowing agents to nurture leads effectively.
• Transaction management tools ensure that nothing slips through the cracks during the closing process.
• Affordable pricing plans with a comprehensive feature set.
• Integrates well with other real estate tools and platforms.
• Provides a balanced mix of CRM and marketing tools tailored to real estate.

Pros:

• Designed specifically for real estate professionals.
• Extensive marketing tools for email campaigns and client nurturing.
• Affordable pricing for the features offered.
• User-friendly interface that’s easy to navigate.
• Excellent customer support with real estate-specific training resources.

Cons:

• Limited advanced features compared to some competitors.
• Customization options may be less flexible for larger teams.

Pricing:

• Monthly Plan: $29/month/user
• Annual Plan: $299/year/user

Ideal Users:

Real estate agents and small teams looking for an affordable CRM with robust marketing automation and transaction management features.

7. Zoho CRM: Highly Customizable CRM for Real Estate Teams

Zoho CRM is a well-known platform that offers extensive customization options, making it suitable for a variety of industries, including real estate.

It provides a comprehensive suite of tools that help real estate agents and brokers manage their leads, clients, and sales processes.

With its modular design, Zoho CRM allows users to tailor the platform to their specific needs, ensuring that it grows with your business.

Key Features:

• Lead and Contact Management: Organize and track all your leads and client interactions in one place.
• Sales Automation: Automate repetitive tasks such as follow-up emails, lead assignment, and workflow processes.
• Pipeline Management: Visualize your sales pipeline and track deals as they move through different stages.
• Customization: Tailor fields, workflows, and modules to fit your unique business needs.
• Analytics and Reporting: Generate detailed reports to gain insights into your sales performance and client behavior.
• Integrations: Connect with other Zoho apps and third-party tools like Google Workspace, Mailchimp, and more.
• Mobile CRM: Access your CRM data on the go with a fully-featured mobile app.

Unique Benefits:

• Highly customizable, allowing you to build a CRM that fits your specific real estate business needs.
• Scalable platform that grows with your business, offering more advanced features as needed.
• Strong focus on sales automation, freeing up time for agents to focus on closing deals.
• Extensive integration capabilities with other tools and platforms.
• Affordable pricing with a feature set that rivals more expensive CRMs.

Pros:

• Customization allows for a tailored CRM experience.
• Strong automation tools that enhance productivity.
• Affordable pricing with robust features.
• Wide range of integrations with other software.
• Strong mobile app for managing your business on the go.

Cons:

• Customization can be complex and may require a learning curve.
• Some advanced features are locked behind higher-priced plans.

Pricing:

• Free Plan: $0 for up to 3 users
• Standard Plan: $14/user/month
• Professional Plan: $23/user/month
• Enterprise Plan: $40/user/month
• Ultimate Plan: $52/user/month

Ideal Users:

Real estate teams looking for a customizable CRM that can adapt to their unique workflows and business needs.

8. Pipedrive: Real Estate CRM with a Focus on Pipeline Management

Pipedrive is a CRM platform designed to streamline the sales process, making it particularly effective for real estate professionals who need to manage a large number of leads and transactions.

With a user-friendly interface and robust pipeline management features, Pipedrive helps real estate agents and brokers stay organized, track deals, and optimize their sales process.

The platform is well-regarded for its simplicity, making it a great choice for real estate teams of all sizes.

Key Features

• Pipeline Management: Pipedrive's visual pipeline management allows users to see the status of each deal at a glance, helping real estate professionals track progress and focus on high-priority tasks.
• Contact Management: Easily store and organize contacts with detailed information, including notes, email history, and deal progress, ensuring you have all the necessary information at your fingertips.
• Task Automation: Automate repetitive tasks such as sending follow-up emails or setting reminders, allowing agents to focus more on closing deals and less on administrative work.
• Activity Tracking: Keep track of calls, meetings, and other activities related to deals, ensuring that no interaction falls through the cracks.
• Email Integration: Seamlessly integrate your email account with Pipedrive, allowing you to send and receive emails directly within the platform and link them to specific deals.
• Reporting and Analytics: Generate detailed reports on sales activities, deal progress, and other key metrics, providing insights to help optimize your sales process.
• Mobile App: Access Pipedrive from anywhere with its mobile app, allowing you to manage your deals on the go, which is particularly useful for real estate professionals who are often out in the field.

Unique Benefits

• Streamlined Workflow: Pipedrive simplifies the sales process, making it easy to manage multiple deals simultaneously without losing track of important tasks.
• Customization: The platform offers customizable pipelines, fields, and workflows, allowing real estate professionals to tailor the CRM to their specific needs.
• User-Friendly Interface: Pipedrive is known for its intuitive design, which reduces the learning curve and allows teams to get up and running quickly.
• Scalability: Pipedrive can easily scale with your business, accommodating growing teams and expanding real estate portfolios.
• Integration Capabilities: Pipedrive integrates with a wide range of third-party tools and apps, including marketing automation platforms and communication tools, enhancing its functionality.

Ideal Users

Pipedrive is ideal for real estate agents and brokers who need a simple, yet powerful CRM to manage their sales pipeline, track deals, and optimize their workflow.

It’s particularly well-suited for small to medium-sized teams who want a cost-effective and easy-to-use solution that can grow with their business.

Pricing

• Essential Plan: $12.50 per user/month (billed annually)
• Advanced Plan: $24.90 per user/month (billed annually)
• Professional Plan: $49.90 per user/month (billed annually)
• Enterprise Plan: $99 per user/month (billed annually)

Pros and Cons

Pros

• Highly customizable and user-friendly interface
• Robust pipeline management features
• Extensive third-party integrations
• Affordable pricing for small to medium-sized teams
• Excellent mobile app for on-the-go access

Cons

• Limited advanced features compared to some competitors
• May require additional tools for comprehensive marketing automation

9. Insightly: CRM with Integrated Project Management for Real Estate

Insightly is a powerful CRM that combines customer relationship management with integrated project management, making it a versatile tool for real estate professionals.

It’s designed to help agents and brokers manage their entire workflow—from lead generation to project completion—within one platform.

Insightly's unique blend of CRM and project management features makes it particularly useful for real estate teams who need to stay organized and manage complex transactions.

Key Features:

• Contact Management: Organize and maintain detailed records of your clients, leads, and interactions in one centralized database.
• Project Management: Manage real estate projects from start to finish, including task assignments, timelines, and milestones.
• Pipeline Management: Visualize and track your sales pipeline, ensuring you stay on top of every deal.
• Email Tracking: Monitor the performance of your email campaigns with open and click-through rates.
• Custom Dashboards: Create personalized dashboards to track key metrics and gain insights into your business performance.
• Mobile App: Access all of Insightly’s features on the go with its robust mobile application.
• Integrations: Connect Insightly with other tools like G Suite, Mailchimp, and QuickBooks to streamline your workflow.

Unique Benefits:

• Combines CRM and project management, providing a comprehensive solution for real estate teams.
• Customizable dashboards and reports offer valuable insights into business performance.
• Strong email tracking and automation features help improve communication with clients and leads.
• Robust mobile app ensures you can manage your business from anywhere.
• Extensive integration capabilities with popular tools and platforms.

Pros:

• Integrated project management features are ideal for complex real estate transactions.
• Customizable and scalable to fit the needs of growing teams.
• User-friendly interface that’s easy to navigate.
• Strong customer support and training resources.
• Affordable pricing for the features offered.

Cons:

• Advanced features may require a learning curve for new users.
• Customization options may be overwhelming for small teams.

Pricing:

• Plus Plan: $29/user/month
• Professional Plan: $49/user/month
• Enterprise Plan: $99/user/month

Ideal Users: Real estate teams and brokers who need a combined CRM and project management tool to manage both client relationships and complex real estate transactions.

10. Propertybase: All-in-One Real Estate CRM with MLS Integration

Propertybase is a comprehensive CRM designed specifically for the real estate industry, offering powerful tools to manage your entire business—from lead generation to closing deals.

It integrates seamlessly with Multiple Listing Services (MLS) and other real estate tools, making it a go-to choice for brokers and agents who need a robust, industry-specific CRM.

Key Features:

• MLS Integration: Seamlessly integrate with MLS databases to manage listings and property data.
• Lead Management: Capture and manage leads from various sources, ensuring no opportunity is missed.
• Transaction Management: Streamline the transaction process from contract to close with integrated tools.
• Website and IDX: Create and manage your own real estate website with integrated IDX features for property listings.
• Marketing Automation: Automate email campaigns, newsletters, and other marketing efforts to nurture leads and clients.
• Reporting and Analytics: Gain insights into your business performance with detailed reports and analytics.
• Mobile Access: Manage your CRM on the go with Propertybase’s mobile app.

Unique Benefits:

• Purpose-built for the real estate industry, offering features and integrations that are specifically tailored to agents and brokers.
• Seamless MLS integration makes it easy to manage and update property listings.
• Comprehensive lead and transaction management tools help streamline your workflow.
• Built-in website and IDX features provide a complete online presence for your business.
• Strong marketing automation capabilities ensure consistent communication with leads and clients.

Pros:

• Industry-specific features that cater to the unique needs of real estate professionals.
• Robust MLS integration for easy property management.
• All-in-one platform that covers CRM, transaction management, and marketing.
• Customizable to fit the specific needs of different real estate teams.
• Excellent support and training resources tailored to real estate.

Cons:

• Pricing is higher compared to general CRM tools.
• Complex features may require a learning curve for new users.

Pricing:

• Core CRM Plan: $69/user/month
• Professional Plan: Custom pricing based on business needs

Ideal Users:

Real estate brokers and agencies looking for an all-in-one solution that integrates with MLS and offers powerful tools for lead, transaction, and marketing management.

Conclusion

The best CRM for real estate isn't just a tool—it's a partner that helps you manage relationships, stay organized, and close deals faster.

It doesn't matter if you're seeking automation, lead tracking, or seamless communication, the CRM options listed provide a diverse range of solutions tailored for real estate professionals.

Investing in the right CRM today could set the foundation for sustained growth and success in your real estate journey.

Frequently Asked Questions

1. Are there any free CRMs available for real estate agents?

There are free CRM software for real estate agents, such as HubSpot CRM and Monday.com. These free versions typically offer basic features like contact management, email tracking, and task management.

However, for more advanced features like automation, lead generation, and reporting, you may need to upgrade to a paid plan. Free CRMs can be a good starting point for new agents or small teams looking to organize their contacts and streamline their processes without a significant investment.

2. Why do real estate agents need a CRM?

Real estate agents need a CRM to effectively manage their client database, track interactions, automate follow-up processes, and organize tasks related to property transactions. A CRM can help agents stay on top of their leads, nurture relationships over time, and ultimately increase their chances of converting prospects into clients.

It also helps in keeping all client information centralized, making it easier to manage multiple deals simultaneously.

3. What features should I look for in a real estate CRM?

When choosing a CRM for real estate, look for features such as lead management, email marketing automation, integration with MLS (Multiple Listing Service), mobile access, task management, pipeline tracking, customizable dashboards, and reporting tools.

Also, features like document storage, contract management, and seamless integration with other tools like email and social media can be highly beneficial.

4. Can a real estate CRM help with lead generation?

Yes, many real estate CRMs come with built-in lead generation tools. These tools can capture leads from various sources, such as websites, social media, and email campaigns. CRMs can also integrate with other lead generation platforms and automate follow-up communications, helping agents turn more leads into clients by nurturing them throughout the sales process.

5. What are the benefits of using a CRM in real estate?

Using a CRM in real estate offers numerous benefits, including better organization of client data, streamlined communication, automation of repetitive tasks, enhanced lead tracking, and improved client relationships.

A CRM can also provide valuable insights through reporting and analytics, helping agents make informed decisions and optimize their sales processes. Additionally, it can save time and reduce the risk of missing important follow-ups or deadlines.

6. How do I choose the right CRM for my real estate business?

To choose the right CRM for your real estate business, consider factors such as the size of your team, your budget, the specific features you need (like MLS integration or mobile access), and the ease of use of the software.

Evaluate different CRM options based on their ability to meet your business needs, customer support, and user reviews. It's also helpful to take advantage of free trials to test the CRM's functionality before making a decision.

7. Can a CRM integrate with MLS (Multiple Listing Service)?

Yes, many real estate CRMs offer MLS integration, which allows agents to sync property listings directly into their CRM. Platforms like Propertybase and Follow Up Boss are known for their strong MLS integration, enabling agents to manage listings, automate updates, and streamline their workflow.