9 Best CRM Marketing Software In 2025

After testing dozens of CRM marketing software over the years, I’ve seen firsthand how the right platform can completely change how businesses generate leads, automate follow-ups, and close deals.

Some CRMs feel clunky and outdated, while others seamlessly integrate sales and marketing, making life easier for entrepreneurs, agencies, and growing businesses.

The best CRM for marketing should do more than store contacts—it should help you nurture leads, automate campaigns, and track performance without feeling overwhelmed.

In this comprehensive guide, we explore the top CRM marketing software tools. I’ll break down their features, benefits, and pricing so you can make an informed decision and take your business to the next level.

9 Best CRM Marketing Software

1. GoHighLevel – Overall Best CRM for Marketing

GoHighLevel is an all-in-one CRM marketing software designed for agencies, entrepreneurs, consultants, and businesses looking for high-level automation.

It offers multi-channel communication, funnel building, and advanced lead tracking to enhance sales and marketing strategies.

This CRM also provides AI-driven insights to optimize campaigns and improve customer engagement.

With its white-label capabilities, businesses can rebrand the software as their own, making it a powerful tool for agencies.

Key Features:

• All-in-One Marketing Suite – Funnels, websites, SMS, and email automation.
• AI-Powered Lead Tracking – Monitor and score leads efficiently.
• Built-in Sales & CRM Automation – Automate follow-ups and sales sequences.
• White-Label Reselling – Agencies can brand the software as their own.
• Call Tracking & Conversation Intelligence – Record and analyze calls.
• Multi-Channel Communication – Email, SMS, social media, and voicemail drops.
• Comprehensive Reporting & Analytics – Track campaign success in real time.

Pros:

? Feature-rich for agencies and marketers

? Advanced automation and AI capabilities

? Customizable workflows and white-label option

? Scalable pricing for businesses of all sizes

? 30-day free trial available

? Offers a free training boot camp

Cons:

? Steep learning curve for beginners

? No free plan available

Pricing:

• Starter Plan: $97/month
• Agency Plan: $297/month
• Agency Pro: $497/month

Get Started With GoHighLevel 30-Day Free Trial

2. Systeme.io – Best CRM for Small Business Marketing

Systeme.io is a powerful marketing CRM software with a generous free plan. It's perfect for small businesses, course creators, and digital marketers.

It offers an all-in-one solution that includes sales funnels, email marketing, automation, and even an integrated affiliate program.

Systeme.io has recently introduced a dedicated CRM section, making it even more valuable for businesses looking to streamline their marketing and sales efforts.

Its user-friendly interface and cost-effective pricing make it a top choice for startups and solopreneurs.

Key Features:

• All-in-One Marketing & CRM Suite – Funnels, email marketing, and CRM.
• Sales Funnel Builder – Drag-and-drop funnel customization.
• Email & Marketing Automation – Automate sequences and follow-ups.
• Affiliate Program Management – Built-in system for tracking affiliates.
• Membership Site & Course Hosting – Ideal for online educators.
• Landing Page & Website Builder – Easy-to-use website creation tools.
• E-commerce & Payment Integration – Accept payments directly.

Pros:

? Affordable compared to other platforms

? No coding skills required

? Includes CRM and marketing automation

? Excellent for online course creators

? Free plan available

Cons:

? Limited advanced CRM features

? Fewer integrations compared to competitors

? Some customization limitations

Pricing:

• Free Plan: $0/month
• Startup Plan: $27/month
• Webinar Plan: $47/month
• Unlimited Plan: $97/month

Get Started With Systeme.io For Free

3. GetResponse: Best Email Marketing CRM Software

GetResponse is more than just an email marketing tool—it’s a full-fledged CRM marketing software designed to help businesses automate their marketing and sales processes.

GetResponse offers email automation, landing pages, webinar hosting, and sales funnels. These features help businesses improve customer engagement and simplify lead generation and management.

Its AI-powered automation tools and CRM functionality make it a strong competitor in the marketing automation space.

Key Features

• Email & Marketing Automation – Automate personalized email sequences and follow-ups based on user behavior.
• Conversion Funnels – Ready-made sales funnels to capture, nurture, and convert leads into customers.
• CRM & Lead Management – Manage customer relationships, track deals, and automate lead scoring.
• Webinar Hosting – Host live and automated webinars for lead generation and engagement.
• Landing Page Builder – Drag-and-drop landing page creator with customizable templates.
• Ecommerce Integration – Connect with Shopify, WooCommerce, and other platforms for seamless sales tracking.
• AI-Driven Email Segmentation – Automatically categorize contacts based on their activity and preferences.

Pros

? Affordable and feature-rich, even for small businesses

? Easy-to-use automation builder for email and CRM workflows

? Built-in webinar hosting, unique among CRM tools

? AI-powered segmentation improves targeting

? Includes free tools like a website builder and sales funnels

Cons

? CRM features are not as advanced as dedicated CRM platforms

? Limited third-party integrations compared to competitors

? Advanced automation requires higher-tier plans

Pricing

• Free Plan – Basic email marketing and website builder
• Email Marketing – $19/month (unlimited newsletters and autoresponders)
• Marketing Automation – $59/month (advanced automation and segmentation)
• Ecommerce Marketing – $119/month (eCommerce features, push notifications, and AI recommendations)

Get Started With GetResponse For Free

4. HubSpot: Best CRM for Advanced Marketing Automation

HubSpot is a marketing CRM software powerhouse known for its user-friendly interface, robust automation tools, and seamless integrations.

The platform is for businesses of all sizes, from startups to large enterprises, helping them streamline customer interactions, nurture leads, and automate marketing workflows.

HubSpot includes email marketing, landing pages, and advanced analytics. These tools help businesses run data-driven marketing campaigns efficiently.

Key Features

• Marketing Automation – Automate email sequences, lead nurturing, and customer follow-ups with an intuitive workflow builder.
• Lead Scoring & Tracking – Track and score leads based on their engagement, helping sales teams focus on high-converting prospects.
• Email Marketing – Create, schedule, and analyze email campaigns with personalized messaging for better engagement.
• CRM & Sales Integration – Seamless connection between marketing and sales teams to optimize lead conversion.
• Landing Pages & Forms – Build high-converting landing pages and forms without needing coding skills.
• Social Media Management – Schedule posts, track engagement, and manage campaigns across multiple social platforms.
• Detailed Reporting & Analytics – Get real-time insights on marketing campaigns, customer behaviors, and ROI tracking.

Pros

? Comprehensive free plan with essential CRM features

? Scalable for small businesses to enterprises

? Robust automation and personalization tools

? Seamless integration with hundreds of third-party apps

? Easy-to-use drag-and-drop tools for marketing campaigns

Cons

? Pricing can be expensive for advanced marketing features

? Limited customization compared to other CRMs

? Steeper learning curve for beginners

Pricing

• Free Plan – Includes CRM, email marketing, and basic automation
• Starter – $20/month (basic marketing tools and automation)
• Professional – $890/month (advanced automation, reporting, and A/B testing)
• Enterprise – $3,600/month (high-level customization, predictive AI, and dedicated support)

Get Started With HubSpot For Free

5. Monday CRM – Best for Team Collaboration & Workflow Automation

Monday CRM is a highly visual and customizable CRM designed for teams that need strong collaboration and workflow automation.

It is especially beneficial for small to mid-sized businesses looking for an easy-to-use yet powerful CRM and project management solution.

Monday is one of the best CRMs for marketing teams. It offers drag-and-drop customization, automated workflows, and seamless integrations.

Key Features:

• Customizable Workflows – Drag-and-drop interface for automation.
• Lead & Contact Management – Track customer interactions.
• Email & Sales Pipeline Automation – Automate sales processes.
• Multi-Channel Communication – Integrates with email, Slack, and Zoom.
• Analytics & Reporting Dashboard – Track performance metrics.
• Collaboration Tools – Task assignments, file sharing, and updates.
• Seamless Integrations – Connects with Google Workspace, Shopify, and more.

Pros:

? Highly customizable and easy to use

? Excellent team collaboration tools

? Affordable pricing for small businesses

? Great automation for marketing and sales

? Free trial available

Cons:

? Lacks advanced CRM features for enterprises

? Some integrations require paid plans

Pricing:

• Free Plan: $0/month
• Basic Plan: $10/user/month
• Standard Plan: $14/user/month
• Pro Plan: $24/user/month
• Enterprise Plan: Custom pricing

6. ActiveCampaign – Best for AI-powered Marketing Automation

ActiveCampaign is a powerful marketing CRM software for businesses that prioritizes email marketing, customer segmentation, and sales automation.

With AI-powered automation, advanced email workflows, and CRM pipeline tracking, ActiveCampaign is perfect for small businesses and e-commerce brands looking to optimize their marketing efforts.

Key Features:

• AI-Driven Email Automation – Personalized email sequences.
• CRM & Sales Automation – Lead tracking and sales forecasting.
• Advanced Customer Segmentation – Target the right audience.
• Multi-Channel Marketing – SMS, email, and social media automation.
• Built-in AI Predictive Analytics – Optimize marketing campaigns.
• E-commerce & CRM Integration – Works with Shopify, WooCommerce, and more.
• Comprehensive Reporting & Insights – Real-time analytics.

Pros:

? Best-in-class email marketing automation

? AI-driven customer segmentation

? Affordable for small businesses

? Strong CRM and sales automation features

? 14-day free trial available

Cons:

? Steep learning curve for beginners

? Pricing increases with contacts list size

Pricing:

• Lite Plan: $29/month
• Plus Plan: $49/month
• Professional Plan: $149/month
• Enterprise Plan: Custom pricing

7. Salesforce – Best for Enterprises & Advanced Sales Teams

Salesforce is the most powerful and widely used CRM software for large businesses and enterprises.

It offers advanced marketing automation, AI-driven insights, and deep customization, making it the best choice for corporations, sales-driven companies, and organizations with complex customer management needs.

Key Features:

• AI-Powered Lead Scoring & Analytics – Predictive insights for sales.
• Multi-Channel Marketing Automation – Email, SMS, and social campaigns.
• Sales & Customer Pipeline Management – Track leads and conversions.
• Deep Customization & Integrations – API and third-party integrations.
• Enterprise-Level Security & Compliance – Best for large organizations.
• Customer Service & Support Automation – AI chatbots and ticketing.
• Comprehensive Reporting & Dashboards – Real-time data visualization.

Pros:

? Industry-leading CRM for enterprises

? AI-driven insights for sales and marketing

? Extensive customization and integrations

? Scalable solutions for businesses of all sizes

? Strong security and compliance features

Cons:

? Expensive for small businesses

? Requires training to master all features

Pricing:

• Starter Plan: $25/user/month
• Professional Plan: $75/user/month
• Enterprise Plan: $150/user/month
• Unlimited Plan: $300/user/month

8. Zoho CRM – Best for Small to Mid-Sized Businesses

Zoho CRM is a powerful, budget-friendly CRM software for small and mid-sized businesses.

It offers a comprehensive marketing and sales automation suite with AI-powered insights, workflow automation, and multi-channel engagement.

Businesses can leverage Zoho CRM’s extensive third-party integrations and customizable dashboards to personalize their CRM experience.

Key Features:

• AI-Powered Sales Assistant (Zia) – Predictive analytics and automation.
• Omnichannel Communication – Email, live chat, social media, and phone integration.
• Marketing & Sales Automation – Streamline workflows and lead nurturing.
• Customizable Dashboards & Reports – Data-driven insights for decision-making.
• Third-Party Integrations – Connect with Zapier, Slack, Mailchimp, and more.
• Mobile CRM App – Manage leads and deals on the go.
• Pipeline Management & Forecasting – Track deals and sales performance.

Pros:

? Affordable pricing plans

? AI-driven analytics and automation

? Extensive third-party integrations

? Scalable for growing businesses

? Free plan available

Cons:

? Steeper learning curve for advanced features

? Customer support could be improved

Pricing:

• Free Plan: $0/month
• Standard Plan: $20/user/month
• Professional Plan: $35/user/month
• Enterprise Plan: $50/user/month
• Ultimate Plan: $65/user/month

9. ClickUp – Best for Workflow & Project Management

ClickUp is primarily known as a project management software, but it has built-in CRM functionalities, making it an excellent tool for marketing teams.

Businesses can use ClickUp to track leads, manage customer relationships, automate workflows, and integrate with email marketing platforms.

Its customizable workspace allows teams to align sales and marketing efforts seamlessly.

Key Features:

• Custom CRM Workspaces – Fully customizable lead management.
• Automation & Task Management – Create automated workflows.
• Email & Communication Tracking – Monitor client interactions.
• Collaboration Tools – Assign tasks, set reminders, and share documents.
• Third-Party Integrations – Connect with HubSpot, Salesforce, and more.
• Time Tracking & Goal Setting – Manage campaigns effectively.
• AI-Powered Insights – Optimize marketing strategies.

Pros:

? Highly customizable CRM solution

? Ideal for teams managing multiple projects

? Includes workflow automation tools

? Free plan available

? Strong third-party integrations

Cons:

? Not a dedicated CRM solution

? Requires customization for CRM functionality

? Can be complex for beginners

Pricing:

• Free Plan: $0/month
• Unlimited Plan: $10/user/month
• Business Plan: $19/user/month
• Enterprise Plan: Custom pricing

Conclusion

After years of using different CRM marketing software, I’ve learned that the best one isn’t necessarily the most popular—it’s the one that fits your workflow and makes your life easier.

Some platforms promise the world but end up feeling bloated and complicated, while others are surprisingly powerful despite their simplicity.

If you need an all-in-one solution that can handle everything from email marketing to sales funnels, GoHighLevel and Systeme.io are fantastic choices.

For those who want deep sales and marketing automation, HubSpot, Zoho CRM, and ActiveCampaign offer some of the most robust tools out there.

If you prioritize customization and flexibility, Monday and ClickUp give you the control to tailor workflows exactly how you want them. And if you’re looking for enterprise-level features, Salesforce is still the king of the CRM world.