9 Best CRM With Marketing Automation In 2025

Businesses today require a CRM with marketing automation that integrates customer relationship management, lead nurturing, email marketing, sales automation, and analytics into a single platform.

I've tested, used and mastered many of these tools and this guide reviews 9 of the best CRM with marketing automation. We’ll explore their key features, benefits, drawbacks, and pricing to help you make an informed choice.

I will also walk you through how to automate CRM and marketing campaigns.

9 Best CRM With Marketing Automation

1. GoHighLevel – Overall Best CRM with Automation

GoHighLevel is a comprehensive all-in-one CRM and marketing automation platform for small business owners, marketing agencies, entrepreneurs, and service-based businesses.

It offers white-label branding, advanced sales funnel automation, SMS and email marketing, and client management tools, making it a top choice for professionals looking to scale their operations.

Learn More: GoHighLevel CRM Review

Key Features:

• White-Label CRM – Agencies can customize and brand the platform as their own.
• Advanced Sales & Marketing Automation – Automates SMS, emails, calls, and workflows.
• Built-in Funnel & Website Builder – Create sales pages, lead capture forms, and full websites.
• Reputation Management – Manage your business reputation by automatically collecting positive client reviews.
• Appointment Scheduling & Pipelines – Automates booking, follow-ups, and deal tracking.
• Membership & Course Hosting – Manage online courses and memberships.
• Multi-Channel Communication – Engage leads via SMS, email, phone, and social media.

Pros:

? Explicitly designed for marketing agencies, small businesses, and service professionals

? Comprehensive automation with AI-driven workflows

? Multi-channel marketing (SMS, email, calls)

? White-label customization for agencies

? Excellent for funnel-building and lead-nurturing

Cons:

? Higher learning curve for beginners

? No free plan available

Pricing:

This GoHighLevel Pricing Plan Guide can help you choose the perfect plan for your business.

• Starter Plan: $97/month
• Unlimited Plan: $297/month
• Agency Pro Plan: $497/month

Get Started With GoHighLevel 30-Day Free Trial

2. Systeme.io – Best Free CRM With Marketing Automation

Systeme.io is an all-in-one business automation platform with CRM, email marketing, funnel building, and course hosting.

It offers all the core tools to manage a business online effectively on a budget. Unlike many competitors, it provides a free CRM with marketing automation features, ideal for solopreneurs and small businesses.

Systeme.io has a user-friendly interface, and its tools are straightforward for beginners.

Key Features:

• Free CRM & Marketing Automation – Automates lead nurturing, emails, and sales workflows.
• Appointment Booking: Create event calendars and book appointments with potential clients with a few clicks.
• Unlimited Email Marketing – Send automated email sequences even on the free plan.
• Built-in Sales Funnels – Create landing pages, checkout flows, and lead generation forms.
• Online Course & Membership Hosting – Sell and manage digital courses and subscriptions.
• Affiliate Marketing Management – Built-in tracking and commission management for affiliates.
• Drag-and-Drop Website Builder – Easily create branded websites and blogs.
• Ecommerce & Payment Integration – Accept payments via Stripe, PayPal, and bank transfers.

Pros:

? Completely free plan with robust features

? Ideal for solopreneurs and small businesses

? Unlimited email marketing, even on the free plan

? Supports affiliate marketing and membership sites

? Easy-to-use drag-and-drop tools

Cons:

? Limited third-party integrations

? Not as advanced as enterprise-level CRMs

Pricing:

• Free Plan: $0/month
• Startup Plan: $27/month
• Webinar Plan: $47/month
• Unlimited Plan: $97/month

Get Started With Systeme.io For Free

3. GetResponse – Best for Email & eCommerce Marketing

GetResponse is a CRM with marketing automation tools for email marketing, eCommerce, and lead nurturing.

Its AI-driven segmentation, eCommerce integrations, and omnichannel marketing help businesses manage their online presence efficiently.

Key Features:

• AI-Powered Email Automation – Personalizes email sequences based on customer behavior.
• Built-in CRM with Lead Scoring – Tracks and prioritizes high-value leads.
• Ecommerce Integration – Syncs with Shopify, WooCommerce, and Magento.
• Advanced Landing Page & Funnel Builder – Helps maximize lead conversions.
• Omnichannel Marketing – Includes email, live chat, push notifications, and SMS.
• Webinar Hosting & Automation – Ideal for educational and sales webinars.
• Conversion Analytics & A/B Testing – Helps optimize campaign performance.

Pros:

? Excellent for email marketing & eCommerce businesses

? AI-driven automation & lead segmentation

? Strong integration with eCommerce platforms

? Free plan available with essential tools ? Webinar & funnel-building capabilities

Cons:

? Free plan has limited automation features

? More expensive for advanced automation

Pricing:

• Free Plan: $0/month
• Email Marketing: $19/month
• Marketing Automation: $59/month
• Ecommerce: $119/month

Get Started With GetResponse For Free

4. HubSpot CRM – Best for Startups & Enterprises

HubSpot is a feature-rich CRM marketing software for startups, small businesses, and large enterprises.

It offers powerful email marketing, automation workflows, lead tracking, and sales funnel management all in one place.

The free version provides essential tools, while the paid plans unlock advanced automation features.

Key Features:

• Free CRM with Contact & Deal Management – Track leads, conversations, and deals.
• Automated Email & Lead Nurturing – Create workflows for personalized communication.
• Marketing Hub with Landing Pages & Forms – Convert visitors into leads.
• Live Chat & Conversational Bots – Engage customers in real time.
• Sales Automation & Pipeline Management – Track deals and automate follow-ups.
• Customizable Reports & Dashboards – Get insights into marketing and sales performance.
• Third-Party Integrations – Connects with over 1,000 tools, including Shopify, Zapier, and Salesforce.

Pros:

? Free plan with essential features

? Scalable for startups to enterprises

? Advanced automation for marketing & sales

? Excellent reporting & analytics

? Extensive integration capabilities

Cons:

? Paid plans can be expensive

? Learning curve for advanced automation

Pricing:

• Free Plan: $0/month
• Starter: $50/month
• Professional: $800/month
• Enterprise: $3,600/month

Get Started With HubSpot For Free

5. ActiveCampaign – Best for Email & Marketing Automation

ActiveCampaign is a platform that specializes in email marketing, customer engagement, and sales automation.

It is a widely used CRM automation software for small businesses and enterprises, offering advanced personalization and AI-driven workflows.

Key Features:

• AI-Powered Email Automation – Custom workflows based on user behavior.
• Lead & Contact Management – Centralized database with segmentation.
• Omnichannel Marketing – Email, SMS, and social media automation.
• CRM & Sales Automation – Manages pipelines and tracks deals.
• Customer Experience Automation (CXA) – AI-driven engagement strategies.
• Ecommerce & Third-Party Integrations – Shopify, WooCommerce, and more.
• Advanced Reporting & A/B Testing – Optimize campaign performance.

Pros:

? Strong AI-driven automation

? Extensive third-party integrations

? Great for email marketing and lead nurturing

? Highly customizable workflows

? Free trial available

Cons:

? No free plan

? Learning curve for advanced features

Pricing:

• Lite Plan: $29/month
• Plus Plan: $49/month
• Professional Plan: $149/month
• Enterprise Plan: Custom Pricing

6. Zoho CRM – Best CRM Automation Tool for Small Businesses

Zoho CRM is a powerful marketing and CRM platform designed for small to medium businesses.

It offers AI-powered lead scoring, email marketing, and omnichannel communication tools.

Key Features:

• AI-Powered Lead Scoring & Predictions – Prioritizes high-value prospects.
• Marketing & Email Automation – Custom workflows and follow-ups.
• Omnichannel Communication – Email, social, phone, and live chat.
• Sales Automation & Forecasting – Tracks deals and revenue.
• Custom Dashboards & Reports – Analyzes customer interactions.
• Workflow & Rule-Based Triggers – Automates sales and marketing processes.
• Third-Party App Integrations – Connects with Google, Mailchimp, and more.

Pros:

? Budget-friendly for small businesses

? AI-driven automation & analytics

? User-friendly interface

? Free plan available

? Excellent for omnichannel communication

Cons:

? Limited advanced automation in the free plan

? Some integrations require additional costs

Pricing:

• Free Plan: $0/month
• Standard Plan: $14/month
• Professional Plan: $23/month
• Enterprise Plan: $40/month
• Ultimate Plan: $52/month

7. Monday CRM – Best for Workflow Automation

Monday CRM is a highly customizable platform that excels in project management, workflow automation, and sales tracking.

Key Features:

• Drag-and-Drop Customization – Fully customizable pipelines.
• Marketing & Sales Automation – Triggers, follow-ups, and lead nurturing.
• Email & Communication Tracking – Logs customer interactions.
• Task & Project Management – Perfect for team collaboration.
• AI-Driven Reporting & Analytics – Provides sales insights.
• Integration with Marketing Tools – Connects with HubSpot, Mailchimp, etc.
• Multiple User Roles & Permissions – Great for team scalability.

Pros:

? Highly customizable CRM

? Great for workflow automation

? Strong integration capabilities

? Easy-to-use interface

? Free trial available

Cons:

? No free plan

? Pricing increases with team size

Pricing:

• Basic Plan: $10/month per user
• Standard Plan: $14/month per user
• Pro Plan: $24/month per user
• Enterprise Plan: Custom Pricing

8. ClickUp – Best for Productivity & Marketing Teams

ClickUp is a powerful productivity platform with CRM and marketing automation features, offering task management, email automation, and lead tracking.

Key Features:

• Task & Project Management – Automate workflows.
• Built-in CRM & Pipelines – Track leads and manage contacts.
• Email & Marketing Automation – Send bulk emails and create sequences.
• AI-Powered Analytics & Forecasting – Predict trends.
• Multi-User Collaboration – Assign roles and permissions.
• Integration with Marketing Tools – Syncs with HubSpot, Mailchimp, and more.
• Custom Dashboards & Reports – Analyze team performance.

Pros:

? Best for marketing and sales teams

? AI-powered automation

? Free plan available

? Integrates with many third-party tools

? Great for remote team collaboration

Cons:

? CRM features are not as advanced as dedicated CRMs

? Can be overwhelming for new users

Pricing:

• Free Plan: $0/month
• Unlimited Plan: $5/month per user
• Business Plan: $12/month per user
• Enterprise Plan: Custom Pricing

9. Zendesk – Best for Customer Support & CRM

Zendesk is a customer service-focused platform. It’s best for businesses that prioritize customer engagement and support.

Key Features:

• Multi-Channel Support CRM – Includes chat, email, social, and phone.
• AI-Powered Chatbots & Automation – Enhances customer engagement.
• Email Marketing & Follow-ups – Automated campaigns.
• Ticketing & Help Desk System – Tracks customer queries.
• Lead & Deal Tracking – CRM pipeline management.
• Custom Reports & Dashboards – Analyze customer interactions.
• Seamless Integrations – Connects with Salesforce, Slack, and more.

Pros:

? Best for customer service-driven businesses

? AI-powered chatbots & automation

? Strong omnichannel communication

? Easy-to-use interface

? Free trial available

Cons:

? Expensive for advanced features

? Not ideal for traditional sales teams

Pricing:

• Suite Team: $49/month
• Suite Growth: $79/month
• Suite Professional: $99/month
• Enterprise: Custom Pricing

How to Automate CRM & Marketing Campaigns

Step 1: Select and Set Up Your CRM and Marketing Automation Software

• Research Options: Evaluate various CRM and marketing platforms based on features, ease of integration, scalability, and cost. Based on my research, I've discussed the best options available.
• Feature Check: Look for automation capabilities, robust analytics, workflow builders, and integration with email/SMS tools.
• Trial Periods: Take advantage of demos or trial periods to ensure the CRM meets your needs.
• Account Configuration: Complete the onboarding process, set up your company profile, and customize initial settings.
• White-Labeling Options: If applicable, customize your dashboard with your own branding elements, such as logos, domains, and color schemes.

Step 2: Define Your Marketing Goals and Audience

• Clarify Objectives: Establish whether your focus is on lead generation, customer nurturing, retention, or upselling.
• Set Measurable KPIs: Identify key performance indicators such as conversion rates, engagement metrics, or customer lifetime value to measure your success.
• Audience Segmentation: Determine your target audience segments based on demographics, behavior, and past interactions.

Step 3: Import, Cleanse, and Segment Your Data

• Data Migration: Import contacts, leads, and customer information from existing systems or spreadsheets.
• Data Cleansing: Remove duplicates and update outdated records to ensure accuracy.
• Advanced Segmentation: Organize your audience into targeted lists to enable personalized marketing campaigns.

Step 4: Integrate Your CRM with Multiple Marketing Channels

If you are utilizing an all-in-one platform like GoHighLevel, you will have all the required CRM and marketing automations tools under a single roof. This integration simplifies management and ensures cohesive communication strategies across platforms.

• Email and SMS Integration: Seamlessly connect your email and SMS marketing tools for automated, trigger-based communications.
• Social Media Integration: Manage and schedule posts across multiple social platforms directly within the CRM.

Additional Marketing Channel

• Google Business Chat: Enable direct communication with prospects and customers via Google Business Chat, enhancing accessibility.
• Reputation Management Tools: Monitor, manage, and respond to online reviews, helping maintain and improve your business reputation.
• eCommerce Tools: Integrate eCommerce functionalities to track sales, manage customer orders, and sync marketing efforts with online transactions.
• Unified Dashboard: Enjoy a centralized view of all channels, making analyzing performance and adjusting strategies in real time easier.

Step 5: Build and Automate Marketing Workflows

• Map the Customer Journey: Outline the customer lifecycle—from initial contact through nurturing and conversion.
• Design Automated Campaigns: Use the platform’s visual workflow builder to create multi-step campaigns with triggers based on user behavior (e.g., email opens, SMS responses, or social media interactions).
• Multi-Channel Automation: Ensure that workflows deploy consistent messaging across all integrated channels.

Step 6: Personalize Your Messaging

• Dynamic Content: Utilize personalization tokens (e.g., first name, purchase history) to tailor messages for each recipient.
• Segmented Campaigns: Develop customized campaigns for different audience segments, ensuring relevance at every stage of the customer journey.
• A/B Testing: Continuously test variations of subject lines, content, and CTAs to determine the most effective approaches.

Step 7: Monitor, Analyze, and Optimize Campaigns

• Real-Time Analytics: Use built-in reporting tools to track campaign performance across all integrated channels.
• Custom Dashboards: Create personalized dashboards that display key metrics such as open rates, click-through rates, and conversion statistics.
• Iterative Improvements: Regularly review performance data to refine workflows, adjust messaging, and optimize overall campaign performance.

Step 8: Scale and Enhance Your Marketing Strategies

• Expand Automation: As your business grows, scale your automated workflows to encompass additional customer touchpoints and channels.
• Team Collaboration: Utilize team management features to assign roles, track tasks, and foster collaboration among marketing and sales teams.
• Continuous Training: Stay updated on new platform features and industry best practices to maximize your CRM’s potential.