7 Best CRM that Integrates With Google Workspace

Seamlessly integrating a CRM with Google Workspace can revolutionize productivity, communication, and collaboration in your business.

This article delves into the best CRMs with Google Workspace integrations, tailored to businesses of all sizes.

7 Best CRM For Google Workspace

1. GoHighLevel: Overall Best Google Workspace CRM

GoHighLevel is an all-in-one business management platform designed to centralize client communications, marketing automation, and sales pipelines.

It offers robust Google Workspace integrations, enabling seamless email tracking via Gmail, appointment scheduling with Google Calendar, and document sharing through Google Drive.

With its user-friendly interface and marketing-centric tools, GoHighLevel is ideal for SMBs looking to streamline operations.

Key Features

• Comprehensive Google Workspace Sync: Easily integrates Gmail, Google Calendar, and Drive to unify workflows.
• Google Reviews for Reputation Management: Tracks and manages Google My Business reviews directly within the platform.
• Automation Tools: Automates follow-ups, client communication, and lead nurturing, leveraging data from Google Workspace.
• Lead Tracking and Management: Offers advanced pipeline visualization synced with Google Sheets for real-time collaboration.
• Appointment Scheduling: Automatically syncs calendar availability for client bookings.
• Customizable Funnels: Supports drag-and-drop funnel creation integrated with Google Analytics.
• Detailed Analytics: Generates detailed reports and syncs data with Google Sheets for shared access.

Pros

• Unified dashboard for marketing, sales, and client management.
• Advanced automation capabilities tailored for SMBs.
• Integration with Google My Business for improved local SEO.
• Highly customizable tools and dashboards.
• Exceptional support for client communication.

Cons

• Steeper learning curve for non-tech users.
• Limited design options for templates.

Pricing

Starts at $97/month, offering scalable solutions for growing businesses.

Get Started With GoHighLevel CRM For Free

2. Keap: Best for Small Business Automation

Keap simplifies CRM processes with robust automation tools tailored to small businesses.

This software's integration with Google Workspace allows users to sync Gmail for seamless email tracking, use Google Calendar for appointment management, and store client-related documents on Google Drive.

Keap focuses on reducing repetitive tasks, enabling teams to prioritize strategic goals.

Key Features

• Two-Way Gmail Sync: Automates email logging and tracking for improved client communication.
• Appointment Booking: Schedules meetings via Google Calendar, complete with automated reminders.
• Task Automation: Sends automatic follow-ups based on events in Google Workspace.
• Lead Segmentation: Uses data from Google Forms to segment leads and optimize targeting.
• Sales Tracking: Monitors progress across stages with integrated Google Sheets reporting.
• Customizable Email Templates: Designs tailored emails directly compatible with Gmail.
• Workflow Automations: Streamlines processes by integrating key Google Workspace tools.

Pros

• Simplified user interface for automation novices.
• Great for small business owners prioritizing scalability.
• Strong email campaign management.
• Syncs seamlessly with Google Workspace for enhanced productivity.
• Effective customer segmentation tools.

Cons

• Limited customization options for advanced users.
• Pricing can be steep for startups.

Pricing

Starts at $129/month for Pro plans, offering robust integrations and automation tools.

Get Started With Keap CRM For Free

3. Monday: Best for Team Collaboration

Monday CRM excels at project and client management, making it perfect for teams that rely on collaborative workflows.

Its Google Workspace integration offers synced Gmail communication, shared file storage on Google Drive, and centralized scheduling through Google Calendar.

With highly visual workflows, Monday adapts to businesses of all sizes.

Key Features

• Google Drive Integration: Centralizes shared files, streamlining access for teams.
• Collaborative Dashboards: Syncs data with Google Sheets for real-time updates and tracking.
• Customizable Workflows: Aligns project pipelines with unique business requirements.
• Automated Updates: Sends email or calendar notifications via Gmail and Calendar integration.
• Task Assignments: Links tasks directly to Google Workspace apps for enhanced collaboration.
• Timeline Management: Tracks project progress, updating Google Calendar dynamically.
• Time Tracking: Logs hours spent on projects with exportable data to Google Sheets.

Pros

• Exceptional for teamwork and project alignment.
• Visually appealing and easy-to-navigate interface.
• Simplifies data sharing via Google Workspace.
• Highly customizable task boards.
• Scalable for growing organizations.

Cons

• Steeper pricing for advanced plans.
• Limited native CRM-specific tools.

Pricing

Starts at $8/seat/month for basic plans; advanced plans start at $16/seat/month.

Get Started With Monday CRM For Free

4. HubSpot: Best Free CRM for Google Workspace

HubSpot is a free CRM powerhouse designed to align marketing, sales, and customer service functions.

Its seamless Google Workspace integration ensures efficient communication and collaboration through Gmail, Google Calendar, and Drive.

HubSpot’s strength lies in its marketing automation and lead management tools, making it a go-to option for sales-focused teams.

Key Features

• Gmail Integration: Logs and tracks email communication directly within the CRM.
• Lead Management: Scores leads based on Google Forms submissions and other data sources.
• Marketing Campaigns: Automates campaigns with analytics synced to Google Sheets.
• Appointment Scheduling: Schedules and updates meetings in Google Calendar.
• Collaboration Tools: Facilitates document sharing through Google Drive integration.
• Analytics Dashboard: Provides insights using data from integrated Google apps.
• Custom Workflows: Aligns tasks and notifications with Google Workspace activities.

Pros

• Comprehensive CRM with robust marketing tools.
• Free tier available for essential CRM functionalities.
• Advanced integration options for collaboration.
• Real-time lead tracking and scoring.
• Exceptional customer support.

Cons

• Complex setup for beginners.
• Expensive for advanced features.

Pricing

Free plan available; paid tiers start at $50/month.

Get Started With HubSpot CRM For Free

5. Zoho CRM: Best for Customizable Workflows and Small Business Needs

Zoho CRM stands out as a highly customizable solution, catering to small and medium businesses that need flexibility and scalability.

Its integration with Google Workspace enables users to synchronize Gmail for seamless email tracking, Google Drive for centralized document storage, and Google Calendar for streamlined scheduling.

With powerful AI-driven insights and a range of automation tools, Zoho CRM is a versatile and budget-friendly choice for businesses of all sizes.

Key Features

• Gmail Synchronization: Automatically logs emails, tracks communication, and ensures all interactions are stored in one place.
• AI-Powered Sales Assistant: Leverages "Zia," an AI tool, to analyze email communication and predict sales trends.
• Google Calendar Integration: Streamlines scheduling with clients by syncing appointments and deadlines in real time.
• Google Drive Collaboration: Allows easy sharing and access to files within the CRM.
• Customizable Dashboards: Tailor dashboards to track sales pipelines and workflow processes efficiently.
• Lead Management: Captures leads directly from Google Forms and assigns them based on priority.
• Workflow Automation: Automates repetitive tasks, such as email responses and data entry, to save time.

Pros

• Affordable and scalable for small businesses.
• Robust AI insights to enhance decision-making.
• Seamless integration with various Google Workspace tools.
• User-friendly interface with a shallow learning curve.
• Exceptional customer support and training resources.

Cons

• Limited advanced marketing features in lower-tier plans.
• Mobile app functionality can feel restricted compared to desktop.

Pricing

Free tier available for up to three users; paid plans start at $14/user/month for the Standard plan.

6. Salesforce: Best for Enterprise-Level Features

Salesforce is the gold standard for large enterprises needing a comprehensive CRM solution.

It ensures a unified ecosystem where Gmail, Google Drive, and Google Calendar are synchronized with powerful CRM tools.

Salesforce excels in data analytics, lead tracking, and marketing automation, making it an invaluable resource for scaling businesses.

Key Features

• Advanced Gmail Integration: Logs all client communications, tracks interactions, and enhances customer follow-ups.
• Einstein AI: Salesforce’s AI tool analyzes data for actionable insights and sales predictions.
• Google Drive Integration: Offers centralized document sharing and collaborative capabilities.
• Real-Time Collaboration: Facilitates team communication via Google Meet integration.
• Comprehensive Analytics: Provides customizable reports that pull data from Google Workspace.
• Marketing Automation: Synchronizes with Google Ads for targeted campaigns and lead nurturing.
• Lead Management: Tracks and scores leads with data imported from Google Forms.

Pros

• Scalable features for enterprises and large businesses.
• Highly customizable workflows to match unique business needs.
• Extensive integration capabilities with Google Workspace.
• Robust AI tools for advanced analytics.
• Industry-leading customer service and support.

Cons

• Expensive for small businesses or startups.
• Steeper learning curve for new users.

Pricing

Starts at $25/user/month for the Essentials plan; advanced plans can reach $300/user/month depending on features.

7. Insightly: Best for Project-Centric Teams

Insightly blends CRM functionalities with project management tools, making it ideal for businesses that need to manage tasks and sales simultaneously.

With a focus on workflow automation and lead management, Insightly is a great choice for teams handling complex projects.

Key Features

• Gmail and Calendar Sync: Tracks email interactions and manages appointments efficiently.
• Project Management Tools: Combines CRM with task tracking and timeline management.
• Google Drive Integration: Simplifies document sharing for team projects.
• Workflow Automation: Streamlines repetitive tasks using data from Google Workspace.
• Lead Scoring and Management: Tracks leads and converts them into opportunities seamlessly.
• Custom Dashboards: Provides visual insights into project progress and sales pipelines.
• Email Templates: Allows custom email templates synced with Gmail.

Pros

• Perfect for teams needing combined CRM and project tools.
• Budget-friendly for small and medium businesses.
• Strong Google Workspace integration.
• Simplifies project timelines and task allocation.
• Easy-to-use interface for non-technical users.

Cons

• Limited scalability for large enterprises.
• Lacks advanced AI-driven analytics compared to competitors.

Pricing

Starts at $29/user/month for the Plus plan.

Conclusion

Integrating your CRM with Google Workspace enhances productivity by uniting communication, collaboration, and management tools.

GoHighLevel emerges as the overall best choice, offering an all-encompassing platform that simplifies workflows and boosts efficiency across various business operations.

Evaluate your specific needs to find the ideal CRM that seamlessly integrates with Google Workspace and aligns with your growth goals.