Best CRM for Digital Marketing Agency? Here are the Top 5
Kaylene Grieve
Social Media Services | Marketing Agency | SEO | Lead Generation | Digital Marketing | Marketing Services
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If you work at a digital marketing agency, then you know that choosing the best CRM system is crucial. You need a system that can handle all of your data and help you manage your clients more effectively. What about CRM systems that your clients can use and you manage for them? It is hard to know all the ins and outs of a CRM until you start using it. Who has the time to do that for every piece of software??
In this blog post, we will discuss the features and benefits of the best CRM systems for digital marketing agencies. We will also provide comparisons and recommendations so that you can make the best decision for your business and also for your clients!
What is a CRM in Digital Marketing?
A CRM system (Customer Relationship Management) is software that helps you manage your customer relationships. It can also be used to track and store customer data, including contact information, purchases, and other important interactions. In most cases, depending on the CRM, it can help you automate a lot of marketing processes, making it easier to attract more customers to the top of the marketing funnel.
CRM software is often used in digital marketing to help agencies keep track of their clients and their projects. This allows agencies and a sales and marketing teams to see which campaigns are performing well and which ones need improvement. Additionally, a CRM can help an agency stay organized and provide better customer service.?
How to use CRMs for Agency Growth
There are a few keyways that you can use a CRM system to help grow your digital marketing agency.?
First, you can use a CRM to track your leads and sales pipelines. By tracking where your leads come from, you can better target your marketing efforts.?
Most of the CRMs we discuss in this blog have excellent automation tools that enable you to systematise and process your clients marketing approaches. As well as your own!
Partner programs are great for specialising in a certain CRM and also provide the opportunity to on sell and upsell software to generate different forms of income and commission for your agency.
Additionally, you can use a CRM tool to keep track of your client's progress. This way, you can see which clients are using your services and which ones are not.?
Finally, you can use a CRM to improve communication with your clients. By keeping all of your communications in one place, you can provide better customer service and build stronger relationships with your clients.?
CRM Partner Programs
In some cases, you may want to consider a CRM partner program. As an agency, some of these programs can help you get discounts on software or even get access to exclusive features. Some partner programs also offer commissions to Agencies that bring on new clients. Why not add another form of revenue to your business?
Additionally, CRM partner programs can help you connect with other agencies that use the same software. This way, you can share best practices and tips for using the software.?
What is the best CRM software for Digital Marketing Agencies?
There are many CRMs on the market, but not all of them are created equal. When choosing a CRM for your digital marketing agency, it is important to consider your needs and the needs of your clients. Here are a few of the best CRMs for digital marketing agencies:
Salesforce?
Salesforce is a popular CRM that offers a wide range of features and integrations. Traditionally it used to be used at the Enterprise level, now there are Salesforce solutions for businesses of all sizes.?
Additionally, Salesforce has a robust community and support system. If you are looking for a CRM with all the bells and whistles, then Salesforce is a great option. However, it can be expensive, so if you are on a tight budget, then another CRM might be better suited for you.?
Key Features & Benefits
Pricing
For smaller agencies, Salesforce starts at $35 per user per month and can go up to $1750 per month. The pricing depends on the number of contacts and the suite of tools you need to access within Salesforce.?
Salesforce Partner Programme?
Salesforce has an extensive Partner Program that offers discounts on software, exclusive features, and the ability to resell and upsell products. They also have a huge app and integration capacity. Additionally, the program provides access to a community of experts who can help you grow your business.?
Our take on Salesforce
Salesforce is a great CRM with a lot to offer. However, it can be expensive, so you need to be clear about your requirements before jumping in.
HubSpot Sales?
HubSpot Sales is a CRM that is part of the HubSpot suite of marketing and sales tools. HubSpot Sales includes features such as email tracking, meeting scheduling, and contact management. Additionally, HubSpot Sales integrates with other HubSpot products, making it a good choice if you are already using other HubSpot tools.?
Key Features & Benefits
Pricing?
HubSpot Sales is free for up to 2000 emails sent per month for up to 1000 contacts. The "Starter" platform starts at $20 per month and depending on your requirements can go up to $3,600 for the "Enterprise" version. Once again you need to be very clear on the number of contacts you have and the level of automation you need.
HubSpot Partner Program
The HubSpot Partner Program offers agencies ongoing discounts on the software as well as commissions on sales of the product. Additionally, they offer exclusive features, access to a community of experts, and the ability to resell and upsell products.?
Our take on HubSpot Sales?
HubSpot Sales is a good choice if you are already using other HubSpot products. In general, HubSpot is a very easy platform to use with an intuitive user interface.?
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Additionally, the free plan makes it a great choice for small agencies just getting started with CRM. You need to be mindful of the level of automation required and how many contacts you anticipate because costs can escalate quickly.
Zoho?
Zoho is another popular CRM that offers a wide range of features and integrations. Zoho has both an affordable price and a robust feature set, making it a good choice for small to medium digital marketing agencies.?
Key Features & Benefits
Pricing?
Zoho starts at $33 per month for a "Standard" package and increases from there. They have 4 packages available for their CRM solution. They also have a range of other products you can add. The pricing is based on the number of users and the features you need access to.?
Zoho Partner Program?
Zoho has a global partner program. ?Their Partner Programs are designed to help you deliver, market, and sell your Zoho expertise and services. With their programs, you can specialize in CRM, sales, marketing, finance, collaboration, or custom apps. So whether you're looking to build a profitable consultancy or just expand your Zoho offerings, the Zoho Partner Programs are the perfect way to get started.
Our take on Zoho?
Zoho is a great CRM for small to medium digital marketing agencies. It is affordable and offers a robust feature set. Additionally, it can be customized to meet your specific needs, which makes it a great choice for agencies that want a CRM that is tailored to their business.
ActiveCampaign?
ActiveCampaign is a CRM that offers a wide range of features and integrations. Additionally, ActiveCampaign has a robust community and support system. If you are looking for a CRM with all the bells and whistles, then ActiveCampaign is a great option.?
Key Features & Benefits
Pricing?
For smaller agencies, ActiveCampaign starts at $40 per month and pricing varies on the number of users per platform level. They have 4 different packages and the inclusions per package are very generous for the price point.
ActiveCampaign Partner Program
With ActiveCampaign you can become an Agency Partner, Affiliate Partner, App Partner or Certified Consultant. This wide range of partner opportunities provides a great way for you to make extra money in the business.?
Our take on ActiveCampaign?
ActiveCampaign is a great choice for agencies that are looking for a CRM with all the bells and whistles. It is suitable for a wide range of businesses and industries, making it a versatile CRM solution.?
Additionally, ActiveCampaign has a strong community and support system, which can be helpful if you run into any issues. Compared with some of the other CRM marketing software, ActiveCampaign is quite affordable for the tools that you get. You do need to be clear about what features you need and the number of contacts, so costs don't get out of control.
Sendinblue?
Sendinblue is a CRM that offers a wide range of features and integrations. You can easily create beautiful customer profiles, track interactions, and nurture relationships over time. Plus, you can easily export your data so you can track your progress and optimize your efforts. It is the perfect tool for small businesses and entrepreneurs who want to build lasting customer relationships without the enterprise price tag.
Key Features & Benefits
Pricing?
The pricing for Sendinblue starts with a free plan that enables you to send up to 300 emails per month. Their "Lite" program starts at $25 per month and pricing can vary depending on the number of contacts for each plan. They have 4 plans in total which vary depending on your number of contacts and level of automation.
Sendinblue Partner Program
You can earn extra commissions, starting at 10%, get your Agency listed in their directory of over 300k customers and get access to special features, premium support and customer success.
Conclusion?
When choosing a CRM for your marketing agency, there are a few things you should keep in mind. First, think about your budget and what features you need.?
Second, consider how customizable CRM tools are and if they can be tailored to meet your specific needs.?
Third, does the software come with a partner program so that you can on sell it to your clients??
Fourth is it able to be white labelled?? Selling your own branded CRM to clients makes for much stickier and longer lasting relationships with clients.
And finally, make sure to read reviews and compare different CRMs so you find the best fit for your needs.?
We hope this has been help.? Happy selling and marketing!
Social Media Services | Marketing Agency | SEO | Lead Generation | Digital Marketing | Marketing Services
2 年Thanks Liam, will check it out ??
SaaS Growth Strategist | Helping Sales Leaders Increase Revenue
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