Best content for social media in 2024
Rosalia Lazzara ??
Social media & Branding Coach for mortgage brokers, IFA, and property experts. I help you to stand out on social media, generate leads, work on camera confidence??Keynote Speaker ??#1 Best Selling Author ?? Podcast Host
What should you be posting on social media in 2024?? ??
According to Sprout Social's latest report, this is what consumers want!
???Short form video content seems to continue to take the lead.
How can you get the message across to your audience in less than 15 seconds?
??Videos don't have to be super professional or highly edited but QUALITY is still essential.
Our clients know how to record themselves from home and have practised doing this before. They purposely choose NOT to because as they are busy, they find it too time consuming to film and edit themselves from home when their time could be better spent with clients or the team.
They choose our service because the quality of the footage and the message is much sharper and also they can delegate the editing to us which saves them hours of time.
??Short and Helpful!
"How are we supposed to educate our audience in just 15 seconds?" I hear you say...
There's a difference between teaching and educating.
Your content needs to let the audience know 3 things: Who you are, what you do, and how you can solve their problem.
Cut out the intro and the jargon. Stop trying to TEACH your audience how to do your job. You are highly educated in what you do and therefore you slip into the trap of over explaining your service or trying to teach your potential clients the criteria.
They don't need to know this.
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Your clients and social media audience just needs to know that YOU know how to deliver the service.
Your audience just needs to know that YOU are the expert and that they can trust in you when then need you.
Educational content just needs to be short, snappy, easy to digest information.
Our best service to help you with this is:
??3 months of Content in ONE DAY?? Where you get to:
?? build Camera Confidence through coaching and practice on the day
?? walk away with 3 months of content done for you in just one day.
A mixture of videos, photos, and branded templates all with copy written and drafted for you. All you need to do is post (unless you instruct us as your social media managers)
To enquire about working together, please book a meeting via the link under my name 'Book an appointment' or send me a direct message.
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