The BEST Cold Call Opening Lines in 2022

As a salesperson, cold calling is a part of your job. You have to reach out to people over the phone, and at times, it can be a challenging task. People won't answer your calls, and the conversion rates are on the lower side. However, your opening line decides how successful your call will be. To help you out, we have got some tips for you to turn your cold leads into paying clients.

Once you are on a call, you need to relax and not rush over the prospect. Here are a few tips that you need to keep in mind while speaking to a prospect.

Be respectful of their time.

First, you need to make sure that you respect the prospect for taking the call and giving you the time. Politely ask if they have a minute now. If they say no, you shouldn't push. You keep yourself calm and ask the prospect when you can get their full attention next just for 10-15 mins to demonstrate how you can deliver your service, assure them that it will be not a waste of time. 

Bring it back to that desired benefit.

Letting them know that you care for their time by asking for a specific time, for example, 15 mins. This will allow you to demonstrate how you will deliver the desired benefit that they are unable to achieve and ensure that it won't be a waste of time. In addition, it will lead the prospect to make a clear decision by the end.

Start by bringing up the pain point. 

Ask them about their particular service and how they reach the desired outcome using that service or software. This will lead the prospect to speak about their business, and at this point, you can see how receptive they are to receiving this phone call in the first place. 

You can say,

"Would you be open to learning some new ways that you could achieve the desired outcome and solve the biggest pain point without the biggest frustration" that the prospect has, which could be without hiring more people or spending more money on magazine ads etc. 

If they say that they don't have time for this right now, you should ask them politely by giving them the option to select the next available time. 

Prospect is always right.

Always agree with the client. Whatever the client is speaking about or giving information is always right, and you should agree with them to gain more trust and show more professionalism.

Scheduling the meeting

Once you are done with the pitch and know that the prospect is receptive to what you are talking about, you should say to the prospect that they are a perfect fit for you. Then, after probing the prospect about the pain points, you need to book the meeting and tell them that you are giving free value by providing a free audit and demonstrating how you will find a solution for the pain points they were facing.

When it comes to scheduling a meeting, you are never going to ask when works for your next week, as you are actually giving a task or burden to the potential client that they should open their calendar and search for an available date. Instead, you should provide this or that options for them to choose from, making it easier for them to make a decision. 

It would help if you kept in mind a few tips when reaching cold customers. However, if you are new to this and want someone to generate warm leads through paid marketing, schedule a meeting with us by following the link below to discuss it further.

https://realmediamarketing.com.au/contact-us/ola/services/marketing-meeting-consultation-1