Best cold acquisition methods and tips

What is Cold Email Marketing?

Giving a thorough description of what cold email marketing entails is the best approach to get things started.

Cold email marketing is a method of communicating with a list of prospects via email as the primary medium.

A successful cold email campaign is one in which your email is not only read by your prospects but also results in some responses.

Although sales teams typically utilize cold emailing to create relationships with prospects, there are a variety of additional reasons why a company can employ this method to achieve its objectives.

Why?

Because this form of outreach and relationship-building is effective in many circumstances.

As a result, it's no surprise that some businesses have found success employing cold email outreach as part of their marketing plan.

Consider the case of Shane Show, the New York Times bestselling author of Smartcuts: How Hackers, Innovators, and Icons Accelerate Success.

The show goes down an experiment he undertook utilizing cold emails to reach out to 1,000 busy CEOs to discover what worked and what didn't in a post he published for Fast Company.

Show's experiment has a straightforward logic:

Collect emails from 500 Fortune 500 C and VP-level executives, as well as 500 Inc 500 C-level executives, then reach out to them by cold email to observe what gets them reply.

To give you some perspective, Fortune 500 firms include the following:

·??????Apple

·??????Google

·??????Berkshire Hathaway

·??????Amazon

·??????AT&T

As you might expect, they are busy folks who receive a large number of cold emails each week.

Getting these executives' emails and simply sending an email would, of course, be a waste of time and energy.

Show took things a step further by putting different variables to the test in his list of 1,000 candidates.

He looked at the following variables:

·??????Subject line

·??????Email length: short vs. Long

·??????Including a “thank you” note

·??????CTA: asking for knowledge vs. asking for a favor

The following are the results of Show's bold campaign:

·??????293 emails bounced

·??????Open rate for the remaining 707 emails was 45.5%

·??????Reply rate for the entire group was 1.7%, which makes 12 responses

Even if the open rates were satisfactory, the response rates are far more encouraging.

But there's one thing we need to keep in mind:

These are C-level executives, who are inundated with work and rarely react to cold emails.

However, we must take into account the fact that just a small percentage of them responded.

Furthermore, an even larger one was the one who sent the email in the first place.

As a result, we can see why many cold emails, regardless of their aim, get read.

When we evaluate the economics of this technique, we may find that the return on investment is worth the effort.

Of course, these results are merely an example of what may be accomplished via cold emailing.

Some of the most effective cold email campaigns have open rates that are higher than industry averages.

Even the cold email experiment we just stated had a much higher open rate than the average open rate for business-like emails, which is 21.33 percent, according to Mailchimp.

Sending an outreach email to a list of well-targeted prospects, nonetheless, can be extremely advantageous to your small business.

When it comes to cold email marketing, the most important factors to consider are deliverability (open rate), response rates, and conversion rates.

However, because there are various sorts of cold email marketing, each campaign's success is determined by key parameters.

Let's move on to the following area, where we'll go over some popular forms of cold emails now that you know what cold email marketing is.

6 Types of Cold Emails in Marketing

As previously said, there are a variety of reasons why someone could send a cold email to a potential customer.

Cold emails are widely used by marketing and sales professionals across sectors and verticals, for everything from asking survey questions to requesting a connection to one of your target pages.

So, what are some of the reasons why cold email outreach might be used as a marketing tool?

Here are a few of the most well-known.

1.????Media pitch email:

Let me first define media pitching before getting into the intricacies of this area.

The process of pushing (pitching) information about your product or service to journalists, bloggers, and people with authority in your sector in order to gain press coverage, brand mentions, and additional exposure for your company is known as media pitching.

According to a survey of 1,300 top-tier media publishers conducted by content marketing agency Fractl, the majority of publishers receive between 50 and 500 pitches per week.

As a result, it's all too easy for your email pitch to be lost in the shuffle.

This shows us two things:

·??????Most publishers receive too many emails

·??????The vast majority of these emails don’t provide any value to publishers

So, the question is:??????????????????????????????????

In such a jumbled environment, how do you stand out?

All you have to do is send something that is well-targeted and useful to the receiver.

After all, don't forget that the results listed above are for top-tier publishers.

A blogger (who might be able to help you obtain some publicity) might get a lot of emails, but not nearly as much as the numbers we just discussed.

Pitching for media purposes can be done in a variety of ways.

The following are some of the most well-known:

Reaching out to present the findings of a new study

Reaching out to thank someone for helping to achieve something

Reaching out to warn someone about a typo they have on one of their posts

These are just a few examples of how to cold email someone for media purposes.

2.????Brand pitch email:

When you wish to suggest cooperation between you and a brand that you follow, you send this type of email.

Because your audience may be relevant to the firm you want to reach out to, you could want to recommend something like this.

As a result, the "intersection" between your audiences can be used to create awareness among your audience for the firm you're pitching to (your prospect).

It's a win-win situation that's common these days, particularly in fields like health and fitness.

Once again, you must be extremely cautious with your cold email subject line as well as the substance of your email.

3.????Link building an email

What is a cold email for link building?

It's an email designed to generate a backlink to one of your resources.

SEO and outreach specialists frequently utilize this form of cold email.

The person who wrote the piece of material and could include a link back to your resource, or the person who has editorial access to the website's blog, is the decision-maker here.

Building links for your website may be done in a variety of ways.

·??????Broken links

·??????Guest posts

·??????Link reclamation

·??????Unlinked brand mentions

·??????Getting featured on lists posts

·??????Doing co-marketing activities with other brands

·??????Creating linkable assets such as infographics or studies

·??????Getting your press releases featured in major publications

4.????Content promotion email:

One of the most obvious reasons for doing cold email marketing is to promote content.

The reasoning is straightforward:

You have some content that is significant to you and wants to spread the word about it.

Another type of digital PR that can assist you to gain some mentions, links, or coverage for your best-performing pieces of content is content marketing.

If you want to get your blog noticed and generate traffic, it's a must.

We're attempting to promote our latest post on PR outreach in the following example.

5.????Networking email:

When it comes to networking, practically all of the cold email kinds we've discussed so far can be effective.

When you think about it, networking is one of the "by-products" of cold emailing.

Someone becomes a part of your network the instant they agree to collaborate with you or link back to one of your pieces of content.

Every cold email becomes a networking email in this setting.

HubSpot has a terrific networking email template that can be utilized in a variety of ways.

6.????Sales email

A sales cold email is intended to sell a product/service or move a prospect farther down the sales funnel.

When it comes to cold email outreach, some people are really pushy.

They even go to the trouble of tracking out their prospects' phone numbers and mixing cold emails with phone calls (an activity called cold calling). Many successful businesses rely on cold calling to generate sales revenue.

Depending on your company's policies and the sales procedure you're following, you can take this strategy as far as you want.

In general, though, you may get the same results by interacting with someone on social media as you can by cold phoning them (e.g. LinkedIn or Twitter).

Connecting with prospects on Twitter and retweeting one of their recent Tweets is considerably more productive and less intrusive than cold calling them in the middle of the day.

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