The Best Channels to Reach Spanish-Speaking Gamers – What's Working in Marketing?

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• Uncovering how the Spanish-speaking gaming audience is using social media
• Three tweets about retention marketing, making the most of a bad situation for content, and whether hashtags even matter on Instagram?

The Best (and Worst) Social Channels to Reach the Spanish-Speaking Gaming Audience

Today, we're fishing where the fish are to understand where the Spanish-Speaking Gaming audience is spending the most time in Q1 2023.?

Let's jump in!

Audience & Competitor Trends

In Q1 2023, the Spanish-Speaking Gaming Audience Attention was the highest on YouTube, followed by Facebook and Instagram.

However, Spanish-Speaking Gaming Competitors’ Focus is highest on YouTube, TikTok and Twitter.

There is whitespace opportunity on YouTube, Facebook, Pinterest and Reddit where there is high Audience Attention and low Competitor Focus.

Twitter, TikTok, and Twitch are oversaturated platforms with high Competitor Focus and low Audience Attention.

Audience Attention grew on YouTube by +6% this quarter.

Audience Attention shrank this quarter by -15% on Facebook, and -13% on TikTok.

Suggestions to Test

• Focus on... YouTube, this channel has seen the most growth in audience attention for Spanish-speaking gamers, while competitors are not focusing heavily on the platform.
• Experiment on... Snapchat and Reddit, these platforms don't often have active competitors but tend to have stable audience attention.?
• Maintain... efforts on all other channels. While Twitter, TikTok and Twitch were the most oversaturated channels in Q1 2023 they are still good to keep up appearances on for the Spanish-speaking gaming community.

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Here are three tweets you should check out this week:?

1. Let's do retention marketing correctly

?2. Turning a bad situation into content

3. Are hashtags even important on Instagram anymore?

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