The Best Brand Strategy Courses
Jacob Cass ??
?? I help brands Stand The Flock Out? w/ strategic branding & distinctive design. ?? Founder of JUST Creative? ? Founder of Brand Builders Alliance? ?? Let's Flamin-go!
If you’re reading this, chances are you’re eager to learn brand strategy and searching for the best courses to do that!
And I don't blame you.
It’s a competitive market out there for creatives.
Not only are we up against peers, but also DIY tools like Canva and low-cost services like Fiverr.
Feeling the pinch? Struggling to stand out and make a good living? The answer lies in specialization.
Specializing helps you increase your fees by offering unique expertise, rather than competing solely on price.
Think of it like this: If your Porsche broke down, would you trust any mechanic or one specializing in Porsches?
The same goes for your creative work. When I specialized in brand strategy, I was able to increase my fees and ?? stand the flock out from the crowd—and you can too!
So, have you specialized yet? Now’s the perfect time to start learning brand strategy!
Which Course Should You Choose?
After personally taking over a dozen brand strategy courses online, I’ve gained a holistic understanding of the market.
And I know what you’re thinking: Just tell me the best one!
Truth is, there isn’t a single “best” course.
Each has its strengths depending on your goals, budget, learning style, and availability.
That said, here are some brilliant courses worth considering.
Choose Your Style of Learning!
NOTE: This is a curated list of recommendations, not a ranking. These three were chosen based on the variety of learning styles they offer (e.g., live cohort, self-paced, or a combination), as well as the ability to offer exclusive discounts for these programs.
领英推荐
If you’re someone who thrives in live cohorts and values real-time feedback, Richie’s live program is an excellent option, priced at approximately $800-$1000.
For a blend of live and self-paced learning, Sarah’s academy offers a perfect middle ground. With live Q&A sessions throughout the year and practical tools based on her experience on over 57 rebrands, it's a steal for $497. For a more academic approach, Mark Ritson's Mini MBA's are excellent options, priced at approximately $2350.
For a comprehensive, self-paced option loaded with templates, frameworks and worksheets, Stephen’s course is priced at $545-895 and provides immense value.
I review each course in more detail in my best brand strategy courses article, sharing everything from costs to course lengths and what each one excels at.
If none of these are in your price range, consider using my Top 10 Resources to Learn Brand Strategy and check out the exclusive discounts below.
Exclusive Discounts - Save Up to 25% (Limited Time Only)
To help you get started, I’ve arranged exclusive discounts for JUST Creative readers:
These exclusive offers are for a limited time only, so don’t miss out!
More Courses to Explore
Here are more fantastic options to further your learning, in no particular order:
(To the course providers mentioned above, I know lists like this can sometimes stir things up, so I want to clarify: if you’re on this list, it’s because I enjoyed your course or your course stood out to me as a valuable resource that I believe more people should know about. This is a curated list of recommendations, not a ranked list!)
On a side note, my podcast co-host Matt Davies ?? and I have interviewed nearly all of these branding experts on the JUST Branding Podcast which you can listen to here.
What else would you add?
Architecting Brand Value Ecosystems for Business Growth
4 个月I’ve had the privilege of studying under some of the greatest minds in #brand #strategy, drawing insights and solutions directly from leaders in the field to address my client’s unique branding challenges. Among these mentors are esteemed strategists like Marty Neumeier, Andy Starr (Level-C), and Peter Wilken ??(Lighthouse), whose approaches have shaped my expertise. Through LEVEL C, I learned the art of building and expanding categories, enhancing the market footprint of specific industries. Additionally, my experience with Lighthouse instilled a deep understanding of defining a brand’s DNA and effectively communicating it to precisely targeted audiences. This dual foundation has been invaluable in identifying a recurring issue many startups face, particularly in the tech sector: misalignment between #product #positioning and #customer perception. Such misalignment often results in inconsistent #brand_culture, a disconnect in #customerexperience, and a misguided marketing trajectory. Thank you, Jacob Cass ??, for consistently sharing invaluable resources with strategists dedicated to growth and excellence.?
Incurable Brand Strategist, Namer, Designer, Tinkerer
4 个月Solid list, Jacob Cass ??
The Brand Mechanic?? | Brand Strategist & Creative Outlaw | Trusted by Royalty, Icons & Mavericks
4 个月Stephen’s one was a game changer for me and it was your shout on the video that made me pull the trigger. Will check the others out ??????
Clarity For Brand Transformations – Founder, FINIEN & Toneoptic | Partner, Chameleon Collective
4 个月Thanks for having eResonaid as part of your list Jacob Cass ??
Director, Brand at Export Development Canada | Exportation et développement Canada
4 个月Brianne Pankoff in case you want to check this out!