The Best Brand Guide for a Business

The brand name doesn’t want to come in only as a visual but create almost a relationship or form of a physical journey to the readers eyes when looking at the brand. The logo should be able to portray the brand's visual story and hold recognizable details to be the first impression of your brand.

Questions to ask your company about its logo?

1. Does the logo tell a story?
2. Does it grab the attention of the audience and encompass everything your brand stands for?
3. Can others understand what the logo is? Or do you have to investigate?
4. Brand books cover the identity of companies.

What to include in the Brand Book:

1. Logo
2. Brand Strategy
3. Brand Identity
4. Brand Applications
5. Typography
6. Color Palette
7. Slogan
8. How to Use the Logo

When companies take the time to create brand guidelines, it helps to ensure that their brand image stays consistent no matter where it shows up. It is important to have “ new branding” to stay up with trends. This will pay off big time in the long run, as your company will generate recognition and accuracy that open the doors to brand loyalty.