Best of Both Worlds: Finding Alignment in One's Purpose in Life and Career

Meet Kristine Erni Santos, one of Acumen Strategy Consultants’ most capable affiliate consultants.?

Kristine Joyce Erni Santos is an Affiliate Consultant for Acumen Strategy Consultants, where she works as a project manager and strategist for Marketing and Brand Strategy. She is also a content creator and facilitator for Capability Building.??

Acumen Strategy Consultants is a firm that specializes in helping companies achieve their strategic goals and grow their businesses. The firm’s clients include some of the largest and most well-known companies in the Philippines such as iPeople brands (APEC, UNC, NTC), JG Summit, URC, MPTC, RLC, Alaska, and LBC. Kristine has been an instrumental part of the team for she has helped solve problems in terms of turning around businesses, elevating brands from good to great, strategizing for challenger brands, helping businesses with market entry, and transforming organizations. Companies that have worked with her have been able to implement successful strategies and achieve their desired results. Kristine is a highly skilled strategist, and she has a proven track record of success.??

As consultants, we are often brought in to help companies solve complex problems. Our task is to analyze the situation, identify potential solutions, and recommend the best course of action. However, Kristine thinks that our job is not simply to dictate what the client should do. Rather, it is to help them navigate their options and make the best possible decisions for their business. According to her, in order to do this effectively, we must first understand where they are coming from, their goals, and their constraints. Only by taking the time to truly understand the client’s needs can one hope to provide meaningful guidance. Therefore, one of the most important lessons she has learned in Acumen is that effective consultation requires empathy. We must put ourselves in the client’s shoes and see the world from their perspective. Only then can we hope to provide them with the insights they need to succeed.?

Prior to joining Acumen, Kristine worked in brand management and marketing for various companies. She decided to join Acumen because she wanted to continue doing what she loves—building and developing brands—while also being a wife and mother. At Acumen, Kristine enjoys working with a team of talented individuals who are all passionate about their work. She describes the Acumen team as competent, passionate, and always going the extra mile while at the same time respectful of one's personal and family time. In her spare time, Kristine enjoys spending time with her family, traveling, cooking, and teaching kids at Sunday school.?

Alignment between our individual life purpose and the work that we do is a key success factor at Acumen. We feel it is important to be clear about why we are doing the work that we are doing in order to be effective in our roles. This belief resonated with Kristine which is why she chooses to work with Acumen. For her, by knowing one’s life's purpose, we are more likely to be inspired and motivated to continue doing the work that we love doing. Additionally, by always going back to our life's purpose, we can make sure that the work we are doing is aligned with our values and goals. This helps us to stay focused and on track, even when the going gets tough. Ultimately, she believes that knowing and aligning with our life's purpose is what enables us to be successful consultants who love what we do.?

Acumen is thankful for Kristine for seeing the organization as a platform for her to live out her purpose.??