Best Backlink Building Strategies

There are many strategies for building links. But here are some of the most effective ones

Outreach

Outreach for link building is when you reach out to others and ask for a backlink.

It’s important because people can’t link to your content without discovering it. Even the best assets need to be promoted to attract links.?

To find prospects to reach out to, use a tool like Semrush’s?Link Building Tool.?

To start, open the tool and click “Create project.”

Then, enter your domain and give your project a name.?

Note:?Giving your project a name is optional, but it helps keep things organized once you run lots of link building campaigns.?

Now, click “Create project” again (a different button).?

Like so:

Next, add the keywords you want to rank higher. These keywords should be related to the page you’re trying to build links for.?

Note:?If you haven’t done keyword research yet, you can use?Keyword Magic Tool?to find the best keywords for you.

After you’ve added your keywords, click on “Competitors” at the bottom of the pop-up.

Now, add the URLs of competitors you want to outperform.?

And when you’re done, click on “Start Link Building.”?

After the tool collects and analyzes the data, it’ll display a message.

Like this:

Click on “View prospects” to see everyone you can reach out to for backlinks.?

You can reject the prospects you don’t want to reach out to from this screen. Maybe the site isn’t relevant, or you don’t want a link from that website.

To reject a prospect, click on the trash can icon.?

Like so:

For prospects you?do?want to reach out to, click on the “To In Progress” button, and they’ll be added to the “In Progress” tab.?

From the “In Progress” tab, you can contact any prospect via a connected email account.?

Simply click on the “Contact” button.?

The screen will expand to show an email template with default information.?

Like this:

You can customize your emails to make your pitch specific to your campaign. For example, you can:

• Choose which email addresses to send your pitch to
• Drop placeholders for automated items like the prospect’s URL and your domain
• Add formatting like bold text, lists, and headers

After you’ve sent your emails, the “Status” column helps you stay on track. It shows whether your email was sent, received, opened, or replied to.?

Once you successfully get a backlink, click the check mark in the “Actions” column.?

Your prospect will move over to the “Monitor” tab, where you can keep an eye on your new backlinks.?

This tab shows if your backlinks are active, lost, or broken.?

If a backlink is lost or broken, you can use the email feature again to reach out to see why you no longer have that link.

If you’re looking to improve the quantity and quality of your website traffic, contact us today. We can help with a full suite of SEO strategies—including link building.