Best B2B Intent Data Providers

Best B2B Intent Data Providers

All of us have personally experienced how difficult and time-consuming it can be to guide customers through your sales pipeline. Finding good leads can seem like an endless process. Always expect some of the leads you find to drop out of the pipeline along the way. Isn't it intriguing to learn what they were contemplating? In this situation, intent data might be helpful.

Intent data can help your sales and marketing teams understand more about the clients who are entering, leaving, and moving through your sales pipeline. Your sales team can get in touch with them and give them this information. As a result, your marketing staff can focus on attracting them.

But not all intent data sources will be the most appropriate for your business. Learn more about the best B2B intent data providers in the following paragraphs, including how they may make your business more profitable.

Before we discuss B2B intent data providers, I'd like to go over some fundamentals of intent data. A collection of data called intent data exposes what a customer is doing. Intent data employs web cookies and IP addresses to assess consumer behavior.

Based on this data, we can determine what the buyer is interested in buying. Businesses that make use of intent data must ensure that they adhere to privacy laws in their individual areas. The two most significant privacy regulations that organizations must adhere to are the General Data Protection Regulation (GDPR) and the California Privacy Act (CCPA).

We've developed a list of the top B2B intent data suppliers who can support your company's goals by using intent data.4 Most Suited B2B Data Providers:

BOMBORA

Bombora has grown to become one of the main providers of intent data for B2B sales and marketing in the last six years. They aim to give data that helps marketing and sales teams work collaboratively. This allows them to make decisions based on information about which companies are actively exploring various products.

Bombora also has a wealth of information, guidelines, and statistics on how to use intent data effectively. The goal of Bombora is to make brand management more resilient. They do this by employing techniques that enable marketers to convey the appropriate message to the appropriate audience at the proper time. They claim that too many advertisements and emails overwhelm customers, adding to the pile of marketing clutter.

6sense

6sense is a provider that focuses on revealing anonymous purchasing patterns. Your sales and marketing teams will be able to create tailored and multi-channel?campaigns that will captivate your customers.

Furthermore, 6sense is the first account-based platform that uses artificial intelligence to forecast customer behavioral traits. They use AI with data from your website to find new prospects who are a good fit for your company. This shortens the time it takes to locate suitable consumers

ZoomInfo

For over a decade, ZoomInfo has been assisting businesses in achieving their most crucial goal: sustainable growth. Their technology, which is backed by the world’s largest B2B database, allows sales and marketing experts to find, engage, and interact with qualified leads. Most intent providers collect data in real time but only give it to clients weekly in data chunks.

ZoomInfo provides intent signals on your terms. With Streaming Intent, you can?get intent data in real-time – as soon as the signal is identified. They do not rely on cookies to gather and analyze data; instead, they utilize?online traffic for product evaluations, product classifications, message forums, blogs, case studies, or general articles or news.

Manlitics B2B

Manlitics B2B uses a clever technique to target companies that make use of similar products to your own, enabling you to better comprehend the needs. To ensure that the details are precise and not deceptive, they get this information from dependable sources.

With H+MaaS that combines machine learning and decision making, combined with a human’s eye for judgment and authentication, not to mention a system of checks and balances to confirm accuracy, you can be assured that the dataset of potential leads you get is skewed in favor of your success.