The Best B2B Content Curated Weekly

Hello friends, I have finally released my weekly newsletter.

Thank you so much B2B family.??

Link to sign up to real email newsletter: ?

Table of Contents

• ??This Weeks Top LinkedIn Posts…
• This Weeks Top LinkedIn Posts…
• ?? How to build a profitable B2B content strategy
• ??Phil’s LinkedIn Ad Tip Of The Week…
• Phil’s LinkedIn Ad Tip Of The Week…
• ??Tools We Love
• ??Tools We Love

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??This Weeks Top LinkedIn Posts…

• Krishiv Trehan give his exact B2B Google Ads SaaS strategy he uses for clients who spend up to $5,000 a month.
• Joshua Stout goes into detail on a multi channel 20k/month budget for B2B ads which includes LinkedIn, google Programmatic, and Google.
• Pierre Herubal on his 7 rules to build a profitable content ecosystem.

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??Expert SEO Advice Of The Week From…

Jake Ward puts all the tech stack you need for SEO neatly into a picture for us.

In his post he breaks down the tools you need based on strategy, content, technical, backlinks and underrated tools. Love it ??.

Massive help for people trying to work this out.

p.s. I love Byword. And will try to get a discount on this in the near future for us to have massive discounts on tools ??.

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?? How to build a profitable B2B content strategy

Pierre Herubal has a ?? post on ‘7 rules to build a profitable content ecosystem’.

Here is the post.

The 7 rules Pierre goes over:

1. How to start your content ecosystem
2. What is a great content ecosystem
3. What are the benefits of a content ecosystem
4. How to choose the right formats
5. How to repurpose properly
6. How to make it 'audience-first'
7. How to track return on investment (ROI)

What i take away from it…

• Start small with one channel and expand based on feedback.
• Understand your audience’s buying journey to create targeted content.
• A well-built content ecosystem drives consistent inbound demand and improves outbound outreach.
• Utilize diverse content formats to reach different audience segments.
• Repurpose content across multiple formats to save time and increase impact.
• Prioritise audience needs when creating content to drive purchases.
• Measure ROI at the ecosystem level rather than focusing on individual pieces.

Pierre’s Image from the post:

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??Phil’s LinkedIn Ad Tip Of The Week…

Google Ads With LinkedIn Retargeting

One of the best strategies we should all use is to couple the high intent of google search with the firmographic and demographic data on Linkedin.

Whereas Google brings in high intent traffic with highly relevant keywords.

Linkedin retargeting can filter that traffic with job title, industry company size among other filters.

The issue is that googles traffic is super expensive these days.

So one way to get the most out of each high intent and highly relevant click is to heavily retarget and only the traffic which is in your Ideal Client Profile (the right industry, company size and people with the right job title or work in a specific department for example).

This is powerful ad strategy.

It makes our ad spend on google extra efficient by retargeting heavily on LinkedIn.

I am making a video on this on my youtube channel. Check out the channel here

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??Marketing News…

• Linkedin is releasing its new features - sponsored Newsletter ads.
• Linkedin is testing short form video tab. Will it work?
• Reddit adds 8.5 million users in Q2.

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??Tools We Love

• DashThis - for reporting ads to clients
• Instantly - For Cold Email Outbound Campaigns
• Loom - for video content and communicating with clients.
• Taplio - Leverage Ai To Grow On LinkedIn
• SmartWriter - for personalised cold emails

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??Books, Podcasts, Resources

• Shoe Dog By Phil Night. I read this recently and although not B2B specifically, it is a great book for inspiration if you are an entrepreneur.
• This episode of B2B Revenue Vitals is super interesting on content strategy. Worth a listen.