Finding the right audience on Facebook is essential to running effective real estate ads. Here are some top audience segments to consider for generating quality leads:
- Location-Based Targeting: Target specific cities, neighborhoods, or set a radius around the property’s location to attract local buyers or those interested in relocating.
- Life Events: Major life events often lead people to consider buying a home. Target those who are recently engaged, married, expecting a child, or have a new job in the area, as they may be in the market for a new property.
- Demographics & Financial Indicators: Focus on people within certain age and income ranges. For example, target people aged 25-45 for first-time buyers or 45+ for those considering upsizing or downsizing. Include renters interested in buying a property.
- Interest-Based Targeting: Use Facebook’s interest categories to target those interested in real estate, home improvement, or luxury brands for high-end listings. For investment properties, reach people with real estate investment interests.
- Behavioral Targeting: Facebook allows targeting people who are "In-market for a home," reaching those actively searching for real estate or researching mortgages.
- Custom & Lookalike Audiences: Retarget past website visitors or leads, and create lookalike audiences based on past buyers to reach similar people who are likely to be interested.
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