11 Best All-in-One CRM For Small Business 2024

Customer relationship management (CRM) has become an essential tool for small businesses looking to improve their customer engagement, sales processes, and overall business performance.

An all-in-one CRM platform provides businesses with a centralized system to manage their customer interactions, marketing campaigns, sales pipelines, and customer support.

With so many options available in the market, you may encounter a challenge in choosing the best all-in-one CRM software for your small business.

In this article, we will explore some of the best all-in-one CRM software for small businesses.

11 Best All-in-One CRM For Small Business

1. GoHighLevel

GoHighLevel is the best all-in-one CRM for small businesses, digital marketers, and agencies of all sizes.

The platform offers a range of tools to help businesses manage their customer relationships, streamline their marketing efforts, and automate their sales processes.

GoHighLevel's intuitive interface and user-friendly design make it easy for businesses to manage their sales funnel, track leads, and automate their marketing campaigns.

It also comes with a white label feature through which small business owners can provide customized services for their customers.

SaaS reseller businesses and agencies can also rebrand and resell the software to their clients and keep 100% of the profit.

Learn More About GoHighLevel All-in-One CRM For Small Business

Features:

• Lead capture and management: GoHighLevel provides tools for capturing leads and managing them within the platform. This includes features like lead forms, lead scoring, and lead nurturing.
• Appointment scheduling: The platform enables businesses to schedule appointments and automate reminders to ensure appointments are not missed. It also offers tools for tracking appointment history and performance.
• Text messaging and call tracking: GoHighLevel has built-in text messaging and call tracking features that allow businesses to communicate with customers easily.
• Email marketing and automation: With GoHighLevel, businesses can create and automate email campaigns, track open and click rates, and analyze campaign performance.
• Sales funnel building and management: GoHighLevel provides tools for building and managing sales funnels, including drag-and-drop funnel building and funnel analytics.
• CRM and project management: The platform includes a CRM system that enables businesses to manage customer data and a project management system that helps businesses track tasks and projects.
• White Label SaaS: This feature allows you to customize the entire GoHighLevel software with your branding and sell it to your customers while keeping the entire profit.
• Analytics and reporting: GoHighLevel offers in-depth analytics and reporting features that allow businesses to track key metrics and analyze performance.

Pricing:

GoHighLevel offers a free trial for 14 days.

The monthly pricing plans start at $97 per month for the Agency plan, which includes access to the core features of the platform.

The Agency Unlimited plan costs $297 per month and includes the features of the agency starter plan, the ability to create and manage unlimited client accounts, and a lot more features.

The Agency Pro plan, which is designed for white label SaaS resellers, costs $497 per month and offers features of the Agency Pro plan, white labeling, and many more.

>>>Get Started With GoHighLevel For Free<<<

2. Freshsales

Freshsales is an easy-to-use AI-powered CRM for small businesses that is one of the various products of Freshwork.

It offers various features, including lead management, deal management, and marketing automation.

It's an affordable CRM that can be integrated with various third-party applications, including Google Apps, Mailchimp, and Zapier.

So, if you are on a budget and need an effective all-in-one CRM solution for your small business, Freshsales is a great choice.

Features:

• Sales automation tools, including lead management, deal management, and contact management
• Marketing automation tools, including email marketing and campaign management
• Customer support tools, including help desk management and customer portals
• Advanced analytics and reporting
• Integrations with various third-party applications
• Mobile app for iOS and Android devices
• Advanced security features, including data encryption and two-factor authentication

Pricing:

Growth: $15/user/month

Pro: $39/user/month

Enterprise: $69/user/month

Freshsales can be referred to as a free CRM software because you can use the Growth plan for free and pay when your business expands beyond the free plan.

Get Started With Freshsales for Free

3. Hubspot

HubSpot is a popular sales, marketing, and customer service platform. It's one of the best free all-in-one CRMs for small businesses.

With its comprehensive suite of marketing, sales, and customer service tools, HubSpot helps businesses manage their entire customer lifecycle from a single platform.

The software's user-friendly interface, integration capabilities, and analytics tools make it easy for businesses to streamline their processes and achieve their goals.

HubSpot Features:

• Marketing Hub: The Marketing Hub is a set of tools designed to help businesses attract and engage potential customers. It includes features like social media management, email marketing, SEO optimization, and lead generation tools.
• Sales Hub: The Sales Hub is a set of tools designed to help businesses manage their sales processes. It includes features like contact management, deal tracking, and sales automation tools.
• Service Hub: The Service Hub is a set of tools designed to help businesses manage their customer service processes. It includes features like ticket tracking, knowledge base creation, and customer feedback tools.
• CMS Hub: The CMS Hub is a content management system that allows businesses to create and manage their website content. It includes features like website themes, drag-and-drop editing, and multi-language support.
• Operations Hub: The Operations Hub is a set of tools designed to help businesses manage their internal processes. It includes features like data syncing, workflow automation, and custom reporting.
• App Marketplace: The App Marketplace is a collection of third-party apps that can be integrated into the HubSpot platform. This allows businesses to add additional features and functionality to their HubSpot account.
• Analytics and Reporting: HubSpot offers a range of analytics and reporting tools that allow businesses to track their performance and identify areas for improvement.

Pricing Plans:

HubSpot offers several pricing plans to suit the needs of businesses of all sizes. The plans include:

• Free: This plan includes basic features like contact management, email marketing, and social media tools.
• Starter: This plan includes additional features like lead management and reporting tools. It starts at $30 per month.
• Professional: This plan includes more advanced features like marketing automation and custom reporting. It starts at $800 per month.
• Enterprise: This plan includes all of the features of the Professional plan, as well as additional features like predictive lead scoring and custom event triggers. It starts at $3,200 per month.

Get Started With Hubspot For Free

4. Monday.com

Monday.com is a cloud-based project management platform that offers a powerful CRM tool for small businesses.

It offers customizable workflows, visual boards, and integrations with various third-party applications. With Monday.com, businesses can track leads, deals, and customer interactions.

Features:

• Customizable workflows and visual boards for sales pipeline management
• Integrations with various third-party applications, including Gmail, Outlook, and Slack
• Automated lead capture and assignment
• Email marketing automation
• Real-time analytics and reporting
• Mobile app for iOS and Android devices
• Advanced security and user permissions

Pricing

Monday.com offers a free plan and four paid plans, including Basic ($10/user/month), Standard ($14/user/month), Pro ($16/user/month), and Enterprise (custom pricing). A free trial is also available.

Get Started With Monday.com

5. Keap

Keap is a cloud-based CRM software that enables small businesses to manage their customer interactions and automate their sales, marketing, and customer service activities all in one place.

It provides a centralized platform for businesses to store customer data and track their interactions with customers, making it easier to manage and improve customer relationships.

It offers tools and resources tailored specifically to the needs of small businesses, such as lead management, appointment scheduling, and automated follow-up reminders.

Keap also offers integrations with popular third-party applications like Zapier and QuickBooks, allowing businesses to streamline their workflows and automate repetitive tasks.

Learn More About Keap

Features:

• Lead capture and management: Keap provides tools for capturing leads and managing them within the platform. This includes features like lead forms, lead scoring, and lead nurturing.
• Appointment scheduling: The platform enables businesses to schedule appointments and automate reminders to ensure appointments are not missed.
• Text messaging and call tracking: Keap has built-in text messaging and call tracking features that allow businesses to communicate with customers easily.
• Email marketing and automation: With Keap, businesses can create and automate email campaigns, track open and click rates, and analyze campaign performance.
• Sales pipeline management: Keap provides tools for managing sales pipelines, including the ability to customize sales stages and track deals.
• CRM and project management: The platform includes a CRM system that enables businesses to manage customer data and a project management system that helps businesses track tasks and projects.
• Analytics and reporting: Keap offers in-depth analytics and reporting features that allow businesses to track key metrics and analyze performance.

Pricing:

Keap offers a free trial for 14 days.

The monthly pricing plans start at $129 per month for the Pro plan.

The Max plan costs $199 per month.

The Max Classic plan, which is designed for larger businesses, has custom pricing.

Get Started With Keap for Free

6. Systeme.io

Systeme.io is an all-in-one business platform that provides entrepreneurs and businesses with tools for creating and managing online courses, sales funnels, membership websites, and email marketing campaigns.

By providing a comprehensive set of tools, Systeme.io enables businesses to manage their customer relationships and grow their business through effective marketing and sales strategies.

Systeme.io has a user-friendly interface, which makes it easy for businesses to manage their customer data and track customer interactions.

Features:

• Lead capture and management: Systeme.io provides tools for capturing leads and managing them within the platform. This includes features like lead forms, Lead capture, and management: Systeme.io provides tools for capturing leads and managing them within the platform. This includes features like lead forms, lead scoring, and lead nurturing.
• Sales funnel building and management: Systeme.io allows businesses to build and manage sales funnels, including the ability to create custom landing pages, upsell and downsell offers, and order bumps.
• Email marketing and automation: With Systeme.io, businesses can create and automate email campaigns, track open and click rates, and analyze campaign performance.
• Membership site creation: The platform offers features for creating and managing membership sites, including the ability to create multiple membership levels and manage user access.
• Webinar creation and management: Systeme.io includes tools for creating and hosting webinars, as well as tracking attendee behavior and engagement.
• Affiliate management: The platform enables businesses to set up and manage affiliate programs, including tracking sales and paying commissions to affiliates.
• CRM and project management: Systeme.io provides a CRM system for managing customer data and a project management system for tracking tasks and projects.

Pricing:

It has a free plan that cost $0/month.

The paid pricing plans start at $27 per month for the Startup plan.

The Webinar plan costs $47 per month.

The Enterprise plan, which is designed for larger businesses, costs $97 per month.

All the paid plan has a 14-day free trial.

Get Started with Systeme.io for Free

7. Involve.me

Involve.me is a customer engagement platform that enables businesses to create interactive quizzes, surveys, and other types of content to engage with their customers.

As a CRM software, Involve.me allows businesses to collect and manage customer data, track customer interactions, and improve customer relationships.

Businesses can use Involve.me to create engaging quizzes and surveys that can be used to collect customer data and provide personalized recommendations.

By providing a platform for businesses to create interactive content, Involve.me enables businesses to better understand their customers and tailor their marketing and sales efforts accordingly.

Features:

• Interactive content creation: Involve.me allows businesses to create quizzes, surveys, and interactive content to engage with customers and generate leads.
• Lead capture and management: The platform provides tools for capturing leads and managing them within the platform, including lead scoring and lead nurturing.
• Email marketing and automation: With Involve.me, businesses can create and automate email campaigns, track open and click rates, and analyze campaign performance.
• Sales funnel building and management: Involve.me allows businesses to build and manage sales funnels, including the ability to create custom landing pages and order bumps.
• CRM and project management: The platform includes a CRM system for managing customer data and a project management system for tracking tasks and projects.
• Analytics and reporting: Involve.me offers in-depth analytics and reporting features that allow businesses to track key metrics and analyze performance.
• Integrations: The platform integrates with popular third-party tools like Mailchimp, HubSpot, and Zapier.

Pricing:

Involve.me offers a free plan that includes access to basic features like interactive content creation and lead capture.

The paid plans start at $19 per month for the Starter plan.

The Professional plan costs $49 per month.

The Business plan cost $149 per month.

Get Started With involve.me for Free

8. GrooveFunnels

GrooveFunnels is an all-in-one business platform that provides businesses with tools for building websites, creating sales funnels, and managing customer relationships.

GrooveFunnels focus on sales funnels. Businesses can use GrooveFunnels to create customized sales funnels that guide customers through the buying process and help convert leads into paying customers.

Features:

• Sales funnel building and management: GrooveFunnels offers tools for building and managing sales funnels, including drag-and-drop funnel building and funnel analytics.
• Website creation: The platform provides tools for creating custom websites and landing pages, including pre-built templates and drag-and-drop website builders.
• Online course creation: GrooveFunnels enables businesses to create and sell online courses, including course hosting and student management.
• Email marketing and automation: With GrooveFunnels, businesses can create and automate email campaigns, track open and click rates, and analyze campaign performance.
• Affiliate management: The platform enables businesses to set up and manage affiliate programs, including tracking sales and paying commissions to affiliates.
• CRM and project management: GrooveFunnels provides a CRM system for managing customer data and a project management system for tracking tasks and projects.
• Video hosting and management: The platform offers video hosting and management features, including the ability to host videos and track viewer engagement.
• Webinar creation and management: GrooveFunnels includes tools for creating and hosting webinars, as well as tracking attendee behavior and engagement.

Pricing:

• GrooveFunnels offers a free plan that includes access to basic features like website and funnel builders.
• The paid plans start at $99 per month for the Startup plan.
• The Creator plan costs $149 per month.
• The Pro plan costs $199.

9. Zoho

Zoho CRM is a platform designed for businesses of all sizes.

It offers various features, including sales automation, marketing automation, customer support, and analytics.

Zoho CRM can be integrated with other Zoho products, including Zoho Books and Zoho Desk.

Features:

• Sales automation tools, including lead capture, sales forecasting, and territory management
• Marketing automation tools, including email marketing and campaign management
• Customer support tools, including help desk management and customer portals
• Advanced analytics and reporting
• Integrations with various third-party applications, including G Suite, Mailchimp, and QuickBooks
• Mobile app for iOS and Android devices
• Advanced security features, including data encryption and two-factor authentication

Pricing:

Zoho offers a free plan, as well as various paid plans, including Standard ($18/user/month), Professional ($30/user/month), and Enterprise ($45/user/month).

Get Started With Zoho CRM

10. Salesforce

Salesforce is one of the most popular CRM platforms available in the market today. It offers various features, including sales automation, marketing automation, customer service, and analytics.

Salesforce can be integrated with various third-party applications, including Google Apps, Microsoft Office, and Slack.

Features:

• Sales automation tools, including lead and opportunity management, sales forecasting, and collaboration tools
• Marketing automation tools, including email marketing and campaign management
• Customer service tools, including help desk management and customer portals
• Advanced analytics and reporting
• Integrations with various third-party applications
• Mobile app for iOS and Android devices
• Advanced security features, including data encryption and two-factor authentication

Salesforce Pricing for Small Business:

Salesforce offers various pricing plans, including Essentials ($25/user/month), Sales Professional ($75/user/month), Service Professional ($75/user/month), and Marketing Cloud Engagement ($1,250/user/month). A free trial is also available.

Get Started With Salesforce

11. Pipedrive

Pipedrive is a CRM platform that offers various features, including sales pipeline management, contact management, and sales forecasting.

Pipedrive can be integrated with various third-party applications, including Google Apps, Mailchimp, and Zapier.

Features:

• Sales pipeline management tools, including deal management and contact management
• Sales forecasting tools, including revenue forecasting and goal-setting
• Customer support tools, including help desk management and customer portals
• Integrations with various third-party applications
• Advanced analytics and reporting
• Mobile app for iOS and Android devices
• Advanced security features, including data encryption and two-factor authentication

Pricing:

Pipedrive offers four pricing plans, including Growth ($15/user/month), Pro ($39/user/month), and Enterprise ($69/user/month).

Get Started With Pipedrive

Frequently Asked Questions

What Is an All-in-One CRM?

An "all-in-one CRM" refers to a Customer Relationship Management system that integrates a wide range of marketing automation and sales generation features and tools into a single platform.

This comprehensive software is designed to help businesses manage various aspects of their customer relationships and operations efficiently.

What CRM Do You Recommend?

GoHighLevel is the CRM I use and recommend. In my opinion, it's the number one CRM on the internet. It offers all the tools needed for businesses and agencies of all sizes to succeed at affordable and flexible price plans.

Does CRM Include Marketing Automation?

CRM (Customer Relationship Management) software and marketing automation software have distinct roles. CRM primarily focuses on sales-related functions, while marketing automation is primarily dedicated to marketing activities.

What Is the Difference Between CRM and Marketing Automation?

Marketing automation empowers you to oversee digital campaigns and prioritize leads, while CRM empowers sales representatives to handle these leads and opportunities.

Is CRM Part of Digital Marketing?

Yes, Customer Relationship Management (CRM) is a part of digital marketing. It plays a crucial role in managing and nurturing customer relationships, which is integral to effective digital marketing strategies.

Conclusion

The best all-in-one CRMs for small businesses discussed in this article offer comprehensive features that enable businesses to automate their sales, marketing, and customer service activities in a single platform.

They not only help businesses increase their efficiency and productivity but also enhance customer satisfaction and loyalty.