The Best Advice Chronicles: The Answers are NOT in the Building!

Hi there!?

We're back with another edition of The Best Advice Chronicles!

The Guest:

Alex Raymond is a fearless leader, entrepreneur, and innovator. He loves creating something out of nothing, energizing people around big ideas, and making things happen. He built the company Kapta from just a kernel of an idea, backed by an amazing team of bright and passionate people. And now, his passion projects include launching AMplify, an elite community for Account Managers, focused on sharpening their skills and driving career growth, hosting the Account Management Secrets podcast, and hosting the Conscious Entrepreneur conference.

The Advice:

“There are no answers inside of our building. This insight, borrowed from Steve Blank’s work on customer discovery and development, reminds us that the answers we seek aren’t in our meetings or internal discussions. They are outside—with our customers, users, and stakeholders. Spend time listening, learning, and understanding what’s truly happening in their world. Reality beats assumptions every time.”

Listen to the full conversation here.

The Action: (How you can do this, too!)

• Step Outside Your Bubble: Schedule time this month to connect with customers or clients directly. Ask open-ended questions and truly listen to their insights.
• Replace Assumptions with Reality: Identify one internal challenge and test your team’s assumptions by gathering external feedback.
• Make Discovery a Habit: Commit to regular discovery calls or meetings with users, partners, or even non-customers to stay grounded in real-world perspectives.
• Value Face Time (Even Virtual): Whether in-person or remote, prioritize meaningful interactions with the people who matter most to your business.

As Alex points out, the closer you get to reality, the greater your chances of success. Make this your focus, and watch how clarity drives impact!

We’re here to help you innovate and creatively blow up that pesky BOX you’re sitting in. Click here to schedule your free 30-minute discovery call and power up your possibilities!

Til next week!

Gail & Bruce, ExperienceYes

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Are your discovery calls costing you deals? Join our live webinar on March 6th @ 8AMPST/12PMEST where you'll learn how to run discovery calls that increase trust, uncover hidden opportunities, and boost your deal closing rate.

Sign up for the webinar here.